Course: Internationalisation Strategies of the Firm (MAR. 317)

VAASAN YL10P1ST 0

Department of International Marketing

Exam Spring 2005

Course: Internationalisation Strategies of the firm (MAR. 317)

Saba Khalid

14.03.05

......

Below you will find four questions. Please choose any two out of the four questions and answer

each section (a, b and c). The length of the answers may vary depending on the nature of question

asked. You are the judge about it.

Q1

A Process view of internationalisation strategy of a firm has been an important topic. Recall the lecture notes and Van de Ven & Poole 1995 (Explaining Development and Change in Organizations) to answer the following sections.

a) Define a process.

b) Give a brief overview on different process theories that exist in social sciences.

c) Establish the link and relate

cl.The Uppsala approach

c2.The Three Es Concept

c3.The Luostarinen approach

to the different process theories described within answer (b)

Note: You are not required to explain the approaches (cl, c2 & c3) in detail. Instead, link the unit of change and the mode of change in process theories to Uppsala approach, the three Es concept and the Luostarinen approach.

Q2

You know that internationalisation strategies are multidimensional.

a) What are the four dimensions of the internationalisation strategies of the international firm?

b)One strategy dimension of the international firm is the International Presence Strategy. Please describe in detail the taxonomy of International Presence Strategies.

c)Recall the BCG matrix of Business growth/Competitive strength. Explain in a systematic way the criteria for target market selection strategies.

Q3

You are familiar with the strategy structure paradigm in international business strategies.

a) Describe Stopford & Wells (1972) model of strategy structure paradigm.

b) How would you identify this model to be different than the Strategy Structure Paradigm of European perspective?

c) Describe major differences between the four Perlmutter orientations.

Q4

Control and coordination mechanisms are critical factors in identifying the headquartersubsidiary relationship.

a)Describe how would transnational model of international firm be different than Global, Multinational & International models of international firm. within structural configurations, administrative processes and management mentalities?

b)Differentiate broadly the focus of control and coordination mechanisms within classical and processes perspectives of models of international firm. Describe briefly any three formal and informal mechanisms of coordination within each of the perspectives.

TIP

Relax, loose your nerves, close your eyes, breath deeply and focus your mind. Exhale! Starting the easiest one will give a good head start to writing. Good Luck!