Colorado State FFA Association

Agricultural Sales CDE --Team Activity

The Agricultural Sales Career Development Event will consist of three parts:

1. Written Test

2. Individual Sales Presentation

3. Team Sales Activity

This document describes the purpose and procedures for the team sales activity.

Team Sales Activity (150 points)

The Team Sales Activity will provide the opportunity for teams of up to four contestants to work together to demonstrate teamwork, rapport building, need discovery, problem solving, analysis, decision making, ability to handle objections, closing and overall selling and presentation skills. Advisors are not allowed to assist participants during the Team Sales Activity and are not allowed to be in the contest area during this event.

Team Competition Procedures: Each team will be provided product information for the team activity. This information will be distributed to schools via the state CDE website and is also found later in this document.

In this part of the competition, team members act as if they are group of salespeople working together to develop the pre-call planning prior toconducting a sales call. During the team activity, the members will be given two distinctly different customer profiles. The team will then develop the strategy necessary to sell the productin a face-to-face sales call to the two different customer types. This strategy should includebut not be limited to:

  • Determining potential customer needs and wants.
  • Identify features and benefits of the product that address the customer’s needs

and wants.

  • Identify potential customer objections and prepare to address them.
  • Identify possible related/complimentary products and their suggestive selling

strategies.

  • Develop information gathering questions to be utilized in clarifying the

customer’s needs and wants.

  • Teamwork and involvement of team members will be judged during this event. Students

are expected to justify their decisions based on selling principles.

The team will be given fifteen (15) minutes to analyze the customer profiles and developa presentation. During this fifteen (15) minuteperiod, the team will be judged using the team activity scorecard found at the end of this document.

At the conclusion of the fifteen (15) minutes, the team will present to the judges who are acting as the sales team’s immediate supervisors. The presentation will be no longer than ten (10) minutes. At the conclusion of the presentation, the judges will have five (5) minutes to ask questions of all team members. The questions will be taken from all aspects of the team event.

The team will be provided with paper and writing utensils. No presentation equipmentsuch as laptops, flipcharts or dry erase boards will be allowed.

The product is Bounce Back by MannaPro

Relevant product information can be found at but teams are permitted to perform additional research as they deem appropriate.