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CAPTIONING

JULY 26, 2013

CITIZENS ADVISORY COMMITTEE

***This is not an official, verbatim transcript of the ***following meeting. It should be used for informational ***purposes only. This document has not been edited; ***therefore, there may be additions, deletions, or words ***that did not translate.

>JAY VICKERS: GOOD MORNING, AND WELCOME TO THE FRIDAY, JULY 26th, CITIZENS ADVISORY COMMITTEE MEETING.

WE'LL START OFF FIRST WITH THE PLEDGE.

KAY, WOULD YOU PLEASE LEAD US.

>KAY DOUGHTY: CERTAINLY.

[PLEDGE OF ALLEGIANCE]

>JAY VICKERS: THANK YOU.

NEXT, BARBARA, WOULD YOU PLEASE EXPLAIN THE PURPOSE OF THE CAC.

>BARBARA ADERHOLD: CERTAINLY.

THE PURPOSE AND SCOPE OF THE ACTIVITIES OF THIS COMMITTEE SHALL BE TO REVIEW AND EVALUATE COUNTY ISSUES AS REQUESTED BY THE BOARD OF COUNTY COMMISSIONERS OR BY THE COUNTY COMMISSIONER AND TO INITIATE PROPOSALS AND FORWARD THEM TO THE BOARD OF COUNTY COMMISSIONERS AS RECOMMENDATIONS FOR ACTION.

>JAY VICKERS: THANK YOU VERY MUCH.

NEXT UP, IF WE COULD PLEASE GO AROUND THE ROOM AND EACH PERSON INTRODUCE YOURSELVES AND WHICH COMMISSIONER APPOINTED YOU.

LET ME START OVER HERE TO MY RIGHT WITH RON.

>RON GOVIN: RON GOVIN--

>JAY VICKERS: MICROPHONE.

>RON GOVIN: RON GOVIN, VICTOR CRIST.

TONY JACKSON: TONY JACKSON, AL HIGGINBOTHAM.

>CRISTAN FADAL: CRISTAN FADAL, COMMISSIONER SANDY MURMAN.

>JAY VICKERS: JAY VICKERS, COMMISSIONER KEN HAGAN.

>BARBARA ADERHOLD: BARBARA ADERHOLD, COMMISSIONER KEVIN BECKNER.

>DEBORAH COPE: DEBORAH COPE, COMMISSIONER KEVIN BECKNER.

>GAYE TOWNSEND: OOPS.

GOOD MORNING.

GAYE TOWNSEND, COMMISSIONER MARK SHARPE.

>KAY DOUGHTY: KAY DOUGHTY, COMMISSIONER MARK SHARPE.

>LINDA PORTER: LINDA PORTER, COMMISSIONER LES MILLER.

>JAY VICKERS: THANK YOU VERY MUCH.

NEXT UP IS PUBLIC COMMENT.

I DON'T SEE ANYONE HERE FOR PUBLIC COMMENT, SO THE NEXT ITEM WOULD BE THE REVIEW OF THE JUNE 28th MEETING RECAP.

THAT SHOULD BE IN YOUR BINDER UNDER THE RECAPS TAB.

IT SHOULD BE THE FIRST PAGE UNDER THE RECAP, SO IF WE COULD JUST TAKE A FEW MOMENTS TO REVIEW THE RECAP, AND IF WE CAN GET A FIRST AND A SECOND FOR APPROVAL.

DEBORAH COPE: MOVE TO APPROVE.

KAY DOUGHTY: SECOND.

>JAY VICKERS: I'LL GIVE A SECOND TO LOOK THROUGH IT.

ALL RIGHT.

ALL THOSE IN FAVOR.

[CHORUS OF AYES]

ALL RIGHT.

OKAY.

ONE THING I WANT TO DO BEFORE WE GET STARTED, LET'S SEE, WITH MR. BARTON, IS I HAVE THE CONTACT INFORMATION LIST FOR EACH OF THE CAC MEMBERS, AND WHAT I WANTED TO DO WAS PASS IT AROUND AND HAVE EACH PERSON VERIFY THEIR INFORMATION IS CORRECT.

BETH HAS BEEN GETTING A FEW BOUNCED E-MAILS WITH SOME OF THE NOTICES SHE'S BEEN PUTTING OUT, SO I JUST WANT TO MAKE SURE THAT EVERYONE REVIEWS THIS INFORMATION, CORRECT ANY-- MAKE ANY NECESSARY CORRECTIONS, AND GET IT BACK TO BETH.

THANKS.

ALL RIGHT.

NEXT UP, MR. BARTON, IF YOU'RE READY A FEW MINUTES EARLY, CERTAINLY WE ARE READY FOR YOU.

THANK YOU VERY MUCH FOR YOUR TIME.

>RON BARTON: GOOD MORNING.

THANK YOU.

GOOD MORNING.

I THINK IN THE MIDDLE OF MY PRESENTATION SOMEONE'S GOING TO BRING ME ANOTHER SLIDE THAT I WANTED TO SHARE WITH YOU, SO WE'LL JUST KIND OF DO THIS IN AN UNPOLISHED WAY, BUT, YOU KNOW, I THINK-- THERE WERE A COUPLE OF QUESTIONS THAT WERE POSED VIA E-MAIL.

ONE WAS SPECIFICALLY RELATED TO THE EDA TOPIC, THE ECONOMIC DEVELOPMENT AREA TOPIC, AND I HAVE ACTUALLY FOUR SLIDES THAT I SHARE-- HAVE SHARED WITH A NUMBER OF GROUPS, INCLUDING THE BOARD OF COUNTY COMMISSIONERS YESTERDAYIN THE BUDGET WORKSHOP, AND SO THESE SLIDES ACTUALLY MIGHT BE HELPFUL IN ANSWERING SOME OF YOUR QUESTIONS, NOT ALL, RELATED TO ECONOMIC DEVELOPMENT AREAS, SO IF-- IF YOU WOULD LIKE, I'LL SHARE THOSE SLIDES AND WE CAN USE THAT AS A DISCUSSION FORUM.

IS SOMEBODY GOING TO POP THAT ONE UP?

OKAY.

IT'S ACTUALLY FOUR SLIDES, AND I THINK PROBABLY I SHOULD KIND OF TURN BACK TO THE PREVIOUS CHAPTER FOR THOSE THAT HAVE NOT FOLLOWED IT AS MUCH, BUT TWO THINGS HAVE OCCURRED.

ABOUT PROBABLY TWO YEARS AGO NOW, THE PLANNING COMMISSION DID SOME INITIAL WORK ON A CONCEPT CALLED ECONOMIC DEVELOPMENT AREAS, AND IT WAS ABOUT RECOGNIZING THAT CERTAIN GEOGRAPHIES IN OUR COMMUNITY WERE RELEVANT TO JOB CREATION, AND, YOU KNOW, IT WAS A GOOD INITIAL STEP, BUT IT WAS JUST AN INITIAL STEP, AND, YOU KNOW, KIND OF FAST FORWARD TO LAST YEAR, AND THERE WAS THE BOARD OF COUNTY COMMISSIONERS' GROUP DEALING WITH ECONOMIC PROSPERITY, AND IN THAT PROCESS, THE COMMITTEE LOOKED-- AGAIN, LOOKED AT THE CONCEPT OF ECONOMIC DEVELOPMENT AREAS, AND WITHOUT, OBVIOUSLY, SPENDING THE TIME TO DEFINE THEM AND GET INTO THE DETAILS OF THEM, THEY REAFFIRMED THE BASIC CONCEPT THAT WE SHOULD MORE EFFECTIVELY USE GEOGRAPHIC AREAS OF OUR COMMUNITY FOR COMPETITIVE POSITIONING OF-- OF JOBS AND CERTAINLY HIGH-QUALITY, HIGH-PAYING JOBS.

SO, YOU KNOW, THAT LEADS US KIND OF TO OUR POSITION TODAY, WHICH IS TRYING TO PUT THE DETAILS AROUND WHAT SEEMS TO MAKE SENSE CONCEPTUALLY, AND SO WHAT I FOUND AS I KIND OF WENT BACK AND LOOKED AT THE TRANSCRIPTS OF ECONOMIC PROSPERITY, WHICH IT WASN'T THEIR PURPOSE TO FIGURE OUT THE DETAILS, AND EVEN THE INITIAL PLANNING COMMISSION STUDY, THERE REALLY WASN'T A FUNDAMENTAL FIRST STEP, WHICH IS WHAT'S THE ANIMAL AND WHAT ARE WE TRYING TO ACCOMPLISH?

I MEAN, I READ THE PLANNING COMMISSION REPORT NUMEROUS TIMES, AND IT REALLY-- THE PREMISE FOR THE LAUNCH REALLY WASN'T THERE.

IT'S NO CRITICISM, IT'S JUST-- AND SO I FOUND SOMETIMES IN THE MIDDLE OF ACTIVITY, IT'S IMPORTANT TO REMIND YOURSELF WHY ARE WE DOING SOMETHING, AND SO I FELT LIKE THIS WAS PROBABLY A GOOD FRAMEWORK.

SO THESE SLIDES AREN'T ABOUT THE ANSWER, THEY'RE ABOUT THE FRAMEWORK, AND IF THE FRAMEWORK'S SOUND, THEN HOPEFULLY WE LAUNCH OFF AT LEAST IN THE RIGHT COMPASS DIRECTION, AND SO THAT'S THE PURPOSE.

SO WHY DO AN EDA?

THE FIRST ONE IS THE PURPOSE IS TO INFLUENCE BUSINESS AND JOB CREATION DECISIONS MADE BY THE PRIVATE SECTOR TO CREATE MORE HIGHER-WAGE JOBS AND TO ATTRACT MORE TARGETED INDUSTRY BUSINESSES, SO THIS ISN'T ABOUT EVERY PIECE OF OUR ECONOMY, IT'S ABOUT A VERY SPECIFIC PIECE OF OUR ECONOMY, AND SO THAT'S-- THAT'S WHY WE MIGHT-- MIGHT DO AN EDA IS TO INFLUENCE WHAT?

A DECISION BY A BUSINESS TO CREATE QUALITY JOBS.

SO THAT'S THE FIRST PREMISE.

AND, YOU KNOW, WHAT IS-- YOU KNOW-- AM I WORKING BACKWARDS?

I JUST WANT TO MAKE SURE.

ALL RIGHT.

THEY ARE BACKWARDS.

I DON'T KNOW HOW THAT HAPPENED.

ALL RIGHT.

BEAR WITH ME A SECOND.

> IT'S THE FULL POWERPOINT.

>RON BARTON: ALL RIGHT.

I THINK SOMEBODY DOWNSTAIRS IS MAKING SURE I'M AWAKE TODAY BECAUSE I'M, LIKE, THAT'S NOT RIGHT.

SO HOW WOULD YOU DEFINE EDAs; RIGHT?

SO I THINK THERE'S AN IMPORTANT CONCEPT TO REMEMBER IN THIS CONVERSATION AS WE GO INTO IT, AND I THINK THERE'S A SHORT-TERM STRATEGY AND THERE'S A LONG-TERM STRATEGY BECAUSE VERY QUICKLY-- AND WE SAW THIS EVEN IN ECONOMIC PROSPERITY-- EVEN IN THE CONCEPT OF AN EDA THERE WAS, YOU KNOW-- I THINK THERE WASN'T AN APPRECIATION THAT THERE'S TODAY AND THERE'S THE FUTURE AND THEY'RE NOT ALL ON THE SAME CONTINUUM, AND SO, YOU KNOW, WHEN WE GET INTO DEFINING EDAs, I THINK IT'S IMPORTANT TO UNDERSTAND THERE'S A SHORT-TERM AND A LONG-TERM ASPECT.

THE SHORT-TERM IS, AS I'VE SAID HERE, GEOGRAPHIC PLACES THAT THE PRIVATE MARKETPLACE HAS ALREADY INDICATED ARE RELEVANT TO THEIR LOCATION DECISIONS, SO THESE ARE-- THESE ARE IN PLAY TODAY.

THEY'RE SELF-EVIDENT TO US.

THE DATA WILL BEAR ITSELF OUT.

THEY ARE RELEVANT TO JOB DECISIONS BY BRISTOL-MYERS SQUIBB, WHICH YOU SAW ANNOUNCED, AND OTHERS, BUT THERE'S ALSO A LONG-TERM STRATEGY, AND THAT'S ABOUT HOW WE USE THE REST OF OUR COMMUNITY IN THE FUTURE THAT ISN'T NECESSARILY POSITIONED OR RELEVANT TO A JOB LOCATION DECISION TODAY BECAUSE WE ARE GOING TO CONTINUE TO GROW, AND SO IT'S PLACES THAT IN THE LONG-TERM CAN FIT THOSE SAME ATTRIBUTES.

WHAT ARE THOSE ATTRIBUTES?

IT'S WHAT THE PRIVATE SECTOR IS INTERESTED IN.

AND BY PROACTIVE EFFORTS, NOT REACTIVE EFFORTS BUT PROACTIVE EFFORTS, WE CREATE DEVELOPMENT CONDITIONS AND SITE LOCATION CONDITIONS THAT SERVE TO ESTABLISH THESE NEW AREAS AS VIABLE AND COMPETITIVE JOB CENTERS.

WE CAN EITHER DO TWO THINGS.

WE CAN EITHER BE RANDOM ABOUT IT, AND-- WHICH IS REALLY THE REAL ESTATE MODEL.

I MEAN, MY BACKGROUND'S REAL ESTATE, SO THE REAL ESTATE MODEL AND THE PLANNING MODEL HISTORICALLY HAVE BEEN LET A DEAL COME TO YOU.

YES, WE HAVE ZONING; YES, WE HAVE LAND USE, BUT THERE'S A RANDOMNESS TO ECONOMIC DEVELOPMENT IN USE OF LAND; RIGHT?

IT'S PREDICATED ON THE PRIVATE PROPERTY USER.

I WANT TO BUILD AN OFFICE BUILDING.

GREAT.

WE'VE GOT INVENTORY; RIGHT?

NOW WE CAN PUT SOMETHING IN IT.

WHERE IS THAT OFFICE BUILDING GOING TO BE?

AND, AGAIN, LAND USE AND ZONING INFLUENCE SOME OF IT BUT NOT ALL OF IT.

YOU STILL HAVE THE PRIVATE PROPERTY INTERESTS.

AND SO WHAT WE'RE TRYING TO DO IS PROACTIVELY INFLUENCE WHERE THOSE NEXT CENTERS MIGHT BE, BECAUSE WE WILL HAVE MORE, AND SO THAT'S THE SHORT-TERM AND LONG-TERM STRATEGY.

> I HAVE THE FULL POWERPOINT.

>RON BARTON: YOU WANT DO THAT?

OKAY.

CAN YOU GET -- INTERMISSION.

I ACTUALLY JUST HAD ONE OTHER SLIDE I WANTED TO ADD, SO-- WHILE WE LOAD THAT UP, I'LL JUST SHARE THAT WE HAD AN ECONOMIC DEVELOPMENT --

> HERE, USE YOUR MIKE.

>RON BARTON: -- WORKSHOP-- WE HAD AN ECONOMIC DEVELOPMENT WORKSHOP WITH THE BOARD YESTERDAY, AND ACTUALLY, THESE SLIDES WERE PART OF MY PRESENTATION, SO I THOUGHT IT WOULD BE TIMELY TO SHARE THOSE WITH YOU, AND WHAT WE TALKED ABOUT YESTERDAY WAS THE EDAs BECAUSE I THINK THERE'S A LOT OF CONVERSATION ABOUT THEM BUT THERE'S NO FRAMEWORK ASSOCIATED WITH IT, AND, NO, WE DON'T HAVE THE ANSWERS, BUT WE THINK YOU OUGHT TO HAVE A FRAMEWORK FIRST BEFORE YOU LAUNCH INTO THE ANSWERS.

SOMETHING I DIDN'T SPEND A LOT OF TIME WITH THEM YESTERDAY, I'LL BE HAPPY TO DO IT WITH YOU TODAY, WE CAN EITHER APPROACH EDAs FROM 100,000 FEET AND DOWN OR WE CAN APPROACH EDAs FROM THE GROUND LEVEL AND UP.

MY RECOMMENDATION AND THE APPROACH THAT WE ARE TAKING IS THAT WE'RE GOING TO APPROACH THOSE FROM THE GROUND UP, AND WHAT I MEAN BY THAT IS IT'S NOT DRAW A BOUNDARY, DECIDE WHAT YOUR TOOLS ARE, THIS IS ABOUT FIND EVERY COMPETITIVE SITE THAT CAN MATERIALLY CHANGE OUR POSITION FOR ATTRACTING HIGH-WAGE JOBS AND ANALYZE THEM.

SO WHAT WE WANT TO KNOW IS-- I'VE SAID THIS TO THE BOARD MANY TIMES.

WHAT WE REALLY WANT TO DO-- AND THIS ISN'T BIG BROTHER COMING TO THE PRIVATE SECTOR, THIS IS HAND IN HAND.

WHAT WE WANT TO DO IS MANAGE HILLSBOROUGH COUNTY LIKE A REAL ESTATE REIT.

WE WANT TO UNDERSTAND THOSE REAL ESTATE ASSETS THAT CAN REDEFINE US.

IF IT BENEFITS THAT PRIVATE PROPERTY OWNER, THAT'S GREAT, BUT IF THERE'S A PUBLIC PURPOSE THAT CAN COME OUT OF THAT ORCHESTRATION, ISN'T THAT BETTER ECONOMIC PLANNING?

AND SO THE PURPOSE IS TO TRY AND MANAGE THOSE KEY SITES AND BRING THEM TO THE MARKETPLACE MORE COMPETITIVELY.

THAT'S WHAT I MEAN BY THE RANDOMNESS.

OUR SYSTEM SAYS, WELL, WE'LL WAIT UNTIL YOUR NEXT LAND USE ATTORNEY SHOWS UP AND WE'LL ENGAGE, AND USUALLY WE FIND SOMETHING GOOD OUT OF THAT PROCESS, BUT THAT'S NOT PROACTIVE, THAT'S REACTIVE.

WHAT WE WANT TO DO IS-- MY ANALOGY IS WE WANT TO IDENTIFY THE NEXT BEST 20 SITES IN HILLSBOROUGH COUNTY THAT WILL BE RELEVANT TO THE BUSINESS SIDE, NOT RELEVANT TO US, RELEVANT TO A BUSINESS, AND WHERE WE CAN PUT HIGH-QUALITY JOBS THERE AND WE CAN EXPEDITE THAT.

THE DILEMMA IS AS AN URBAN COUNTY, WE CAN'T CONTINUE TO COMPETE ON-- ON PRICE.

WE WILL BE OUTPRICED.

PASCO'S CHEAPER, POLK IS CHEAPER.

NOW, THIS ISN'T ABOUT US AND THEM, IT'S A POINT OF COMPETITIVENESS, AND SO WE CAN EITHER TAKE THINGS THAT POSITION US BETTER OR WE DON'T, AND THERE WILL BE REPERCUSSIONS FOR IT.

SO-- ALL RIGHT.

BACK ON TRACK HERE.

SO WE-- WE HAD KIND OF THE EDA CONCEPT, AND-- SO MY NEXT SLIDE IS-- AND, AGAIN, THESE AREN'T THE ANSWERS, AGAIN, IT'S THE FRAMEWORK -- HOW DO YOU ENABLE AN EDA BECAUSE YOU CAN JUST DRAW A BOUNDARY, IT DOESN'T MEAN ANYTHING, SO HOW ARE YOU TRYING TO ENABLE IT?

AND SO HERE IT'S BY A SET OF POLICIES AND TOOLKIT THAT SPEAK TO VALUE CREATION.

WE TALKED ABOUT THIS IN PROSPERITY COMMITTEE A LOT, WHICH IS WE CAN'T COMPETE ON PRICE.

WE'VE GOT TO START CREATING VALUE, AND SO MY ANALOGY WAS NONE OF US DRIVE THE SAME CAR, RIGHT, SO YOU MAKE A VALUE DECISION WHEN YOU BUY A CAR.

YOU MIGHT BUY AN EXPENSIVE ONE, YOU MIGHT BY AN INEXPENSIVE ONE, YOU MIGHT BUY ONE WITH GAS MILEAGE, NO GAS MILEAGE, BUT WE ALL MAKE A VALUE DECISION ABOUT WHAT WE DO.

WE DON'T DRIVE THE SAME CARS AND WE DON'T BUY THE SAME CAR AT THE SAME PRICE POINT, SO THAT'S REALLY WHAT WE'RE TRYING TO DO IS TRY TO CREATE A VALUE EQUATION FOR HILLSBOROUGH COUNTY THAT STILL MAKES US RELEVANT TO BUSINESSES.

THEY'RE GOING TO BE UNIQUE TO THE EDAs.

I WILL SAY THIS.

IT'S NOT A COOKIE-CUTTER, SO WE DON'T JUST SAY, OKAY, HERE'S THE FIVE TOOLS WE'RE GOING TO USE BECAUSE THAT'S NOT RELEVANT.

REMEMBER, HOW WE'RE GOING TO START IS AT EACH SITE, SO ONE SITE MIGHT HAVE A ROAD PROBLEM, ONE SITE MIGHT HAVE AN ENVIRONMENTAL PERMITTING PROBLEM, ONE SITE MAY HAVE NO PROBLEM AT ALL, IT'S JUST READY TO GO, AND SO YOU WOULDN'T WANT TO JUST SAY, WELL, WE'RE GOING TO APPLY ALL TOOLS TO ALL SITES BECAUSE IT'S NOT RELEVANT.

SO I THINK WHAT'S IMPORTANT ABOUT THIS IS THAT WE'RE GOING TO BE INDIVIDUALIZED.

NOW, THAT ANSWER WILL BEGIN TO GIVE YOU AN OVERARCHING POLICY, AN OVERARCHING TOOLKIT BECAUSE THERE ARE GOING TO BE COMMONALITIES.

WE WANT TO-- AS I'VE ALREADY SAID IN MY INTERMISSION-- THAT'S WHY I WAS KILLING TIME-- THIS IS ABOUT DEVELOPMENT-READY SITES, THIS IS ABOUT BEING READY, BECAUSE THE DAYS IN WHICH BUSINESSES WOULD SAY I WANT TO GROW -- THIS COULD BE AN EXISTING BUSINESS HERE OR A NEW BUSINESS COMING HERE, IT DOESN'T MATTER WHICH.

THE DAYS OF THEM SAYING, OH, WELL, I'LL TAKE A COUPLE YEARS TO FIGURE THIS OUT ARE GONE.

THEY JUSTDON'T -- THEY DON'T WORK THAT WAY ANYMORE, AND SO THAT'S WHAT THIS REALLYIS ABOUT IS POSITIONING A PIECE OF LAND TO ACCOMPLISH A PUBLIC POLICY OBJECTIVE.

IT'S ABOUT TRYING TO ADDRESS COMPETITIVE DISADVANTAGES FOR THOSE SITES AND ENHANCING THEIR COMPETITIVE ADVANTAGES.

IT'S ABOUT BUILDING DENSITY.

THIS IS SOMETHING WE TALKED A LITTLE BIT WITH IN THE ECONOMIC PROSPERITY COMMITTEE IS THAT IN MY MIND, THIS-- THIS APPROACH IS ABOUT EVENTUALLY REDEVELOPMENT AS WELL, AND SO IT'S ABOUT BASICALLY LEVERAGING INFRASTRUCTURE INVESTMENTS WE'VE ALREADY MADE.

IT'S ANTI-SPRAWL IN ITS CONCEPT, AND SO THOSE ARE THE ENABLING CONVERSATIONS WE THINK ARE RELEVANT TO THAT.

AND THEN WORKING BACKWARDS, WHAT IS THIS ALL ABOUT?

SO I LIKE TO ALWAYS HAVE A SLIDE THAT JUST SAYS, YOU KNOW, WHAT ARE WE DOING HERE, OKAY.

WELL, YOU KNOW, I THINK FIRST AND FOREMOST, THIS IS ABOUT ECONOMIC PLANNING, NOT LAND USE PLANNING.

USE OF LAND WILL BE A BYPRODUCT OF IT, BUT IT'S ABOUT YOUR MIND-SET GOING INTO IT, OKAY.

THE SECOND ONE'S VERY IMPORTANT.

IT'S ABOUT FACILITATING DESIRED OUTCOMES, NOT REGULATING INCOMPATIBILITY.

AGAIN, THE DIFFERENCE BETWEEN LAND USE PLANNING AND ECONOMIC PLANNING.

NOW, THAT DOESN'T MEAN YOU STILL DON'T WANT TO REFLECT YOUR VALUES, THAT'S NOT WHAT I'M SAYING, BUT THERE'S A CENTRIC METHOD TO WHAT YOU'RE APPROACHING.

IT'S ABOUT VALUE CREATION.

WE TALKED ABOUT THAT.

IT'S ABOUT BUILDING STRONG BUSINESS INTELLIGENCE.

IRONICALLY, WE STILL DON'T KNOW VERY MUCH ABOUT OUR COMMUNITY.

YES, WE HAVE BROKER DATABASES THAT THE PRIVATE SECTOR POPULATES, AND IT SAYS, HEY, I HAVE A PIECE OF LAND, HOPE WE CAN FIND SOME USE TO IT, BUT THERE'S NO COMPREHENSIVE HOLISTIC APPROACH TO WORKING WITH THE PRIVATE SECTOR TO POSITION THESE THINGS FOR ECONOMIC GAIN, NOT GAIN FOR THEM, GAIN FOR US.

AND SO THAT'S WHAT THIS IS ABOUT, THAT THIRD FROM THE LAST BULLET, HOLISTIC ASSET MANAGEMENT OF MAJOR VALUE CREATORS IN OUR COMMUNITY.

AND IT'S ABOUT ENHANCING MARKETING.

IF YOU DON'T KNOW ABOUT YOURSELF, HOW CAN YOU MARKET YOURSELF, OKAY.

AND, AGAIN, IT'S ABOUT DEVELOPMENT PLANNING FOCUSED ON JOB OUTCOMES, SO IT CAN BE MEASURED.

YOU CAN WAKE UP FIVE YEARS FROM NOW AND SAY IT WAS A SUCCESS, IT WAS A FAILURE, IT WAS A PARTIAL SUCCESS, BUT, YOU KNOW, BECAUSE IT'S GOING TO BE BASED VERY SPECIFIC TO SITES AND THEN BUILT UP, I THINK IT'S VERY MEASURABLE.

SO THAT-- I'M GOING TO STOP THERE FOR A SECOND, AND I'M GOING TO ALSO, IF I COULD, ASK SOMEBODY TO JUST LEAVE THIS SLIDE UP, AND THEN-- IT MIGHT BE-- IT MIGHT BE APPROPRIATE TO MAYBE BREAK HERE, ANSWER ANY QUESTIONS ABOUT THE EDA, AND THEN THE REASON I WANTED TO USE THIS SLIDE IS THERE WAS A SECOND QUESTION ABOUT OUR ECONOMIC DEVELOPMENT STRATEGY, SMALL BUSINESS, EXISTING BUSINESSES.

I WANT TO TALK ABOUT THAT AS WELL.

THIS SLIDE'S GOOD FOR THAT, SO IT MIGHT BE HELPFUL TO JUST STOP AND ANSWER ANY QUESTIONS ABOUT THE EDA CONVERSATION.

>JAY VICKERS: SPENCER.

>SPENCER KASS: HELLO.

I KNOW YOU ALL --