Chapter 3 - Selling on the Web: Revenue Models, Business Strategies, and Building a Web

Chapter 3 - Selling on the Web: Revenue Models, Business Strategies, and Building a Web Presence

Chapter Case
Progressive /
Revenue Models for Selling on the Web
Web Catalog Revenue Models
Computers and Consumer Electronics
Apple /
Best Buy /
Circuit City /
Crutchfield /
Dell /
Gateway /
Hewlett-Packard /
IBM /
J&R Music World /
Radio Shack /
Sharper Image (The) /
Sun Microsystems /
Books, Music, and Videos
Amazon.com /
Barnes & Noble /
Blackwell’s /
Books-A-Million /
CD Universe /
CDnow /
Powell’s Books /
Sam Goody /
Tower Records /
Luxury Goods
Evian /
TIffany & Co. /
Vera Wang /
Versace /
Clothing Retailers
bebe /
L.L. Bean /
Lands’ End /
My Virtual Model /
Nine West /
Steve Madden /
Talbots /
Wet Seal /
Flowers and Gifts
1-800-Flowers /
Calyx & Corolla /
Godiva /
Harry and David /
Hickory Farms /
Mrs. Fields Cookies /
Proflowers.com /
General Discounters
Buy.com /
Costco /
Fry’s Electronics /
K-Mart /
Target /
Wal-Mart /
Learning from Failures
Walmart /
Digital Content Revenue Models
ACM Digital Library /
Britannica.com /
Dow Jones Interactive /
EBSCO Information Services /
Factiva /
Lexis.com /
LEXIS-NEXIS /
Ovid /
ProQuest /
Advertising-Supported Revenue Models
About.com /
C-NET /
Drudge Report /
Excite /
Google /
HowStuffWorks /
MSN /
refdesk.com /
Yahoo! /
Newspaper Publishers
Internet Public Library Online Newspapers /
Targeted Classified Advertising Sites
AutoTrader.com /
BoatTrader.com /
CareerBuilder.com /
ComicLink.com /
CycleTrader.com /
Golf Classifieds (The) /
InterBiznet.com /
Monster.com /
Musicians Buy-Line /
VetteFinders /
Advertising-Subscription Mixed Revenue Models
The New York Times /
The Wall Street Journal /
The Washington Post /
Los Angeles Times /
Business Week online /
ESPN /
ConsumerReports.org /
Fee-for-Transaction Revenue Models
Travel Agents
Cruise Specialists /
Expedia /
Hotel Discount Reservations /
Hotels.com /
Orbitz /
Sabre /
Travelocity /
VacationsToGo.com /
WannaSurf /
WaveHunters.com /
Automobile Sales
Autobytel /
Autoweb.com /
CarsDirect.com /
MSN Autos /
Stockbrokers
Charles Schwab /
E*Trade Financial /
Merrill Lynch /
Smith Barney /
TD Ameritrade /
Insurance Brokers
Allstate /
Answer Financial /
GEICO /
insurance.com /
Insure.com /
InsWeb /
Progressive /
State Farm Insurance /
YouDecide.com /
Event Tickets
Ticketmaster /
Tickets.com /
TicketWeb /
StubHub /
TicketsNow /
Real Estate and Mortgage Loan Brokers
Coldwell Banker /
Ditech /
E-LOAN /
IndyMac Bank Home Lending /
mortgagebot.com /
Prudential /
Realtor.com /
Online Banking and Financial Services
Citibank online /
First Internet Bank of Indiana /
MSN Money /
Quicken Banking Center /
Yahoo! Finance /
Yodlee /
Online Music
Amazon MP3 / [GPS1]
Calabash Music /
eMusic.com /
iTunes /
MSN Music /
Napster /
Rhapsody /
Smithsonian Global Sound /
Walmart.com Music Downloads /
Yahoo! Music /
Online Video
Amazon Unbox / [GPS2]
CinemaNow /
iTunes /
Movielink /
Netflix / http:/
Vongo /
Fee-for-Services Revenue Models
Online Games
Electronic Arts /
Entertainment Software Association /
MSN Games by Zone.com /
RealArcade /
Station.com /
Professional Services
CPA Directory /
Dr. Andrew Weil’s Self Healing /
Law on the Web /
Pain.com /
RealAge /
WebMD /
Revenue Models in Transition
Subscription to Advertising-Supported Model
Slate Magazine /
Advertising-Supported to Advertising-Subscription Mixed Model
Salon.com /
Advertising-Supported to Fee-for-Services Model
IBackup /
Kela /
Xdrive Technologies /
Advertising-Supported to Subscription Model
Northern Light /
Multiple Transitions
Britannica /
Revenue Strategy Issues
Channel Conflict and Cannibalization
Eddie Bauer /
Levi’s /
Maytag /
Strategic Alliances and Channel Distribution Management
Amazon.com /
Toys ‘R Us /
CDnow /
Borders /
Handleman Company /
Alliance Entertainment /
Mobile Commerce
AvantGo /
DoCoMo I-Mode /
Creating an Effective Web Presence
Coca Cola /
Pepsi /
Toyota /
Quaker Oats /
American Civil Liberties Union /
American Red Cross /
Public Broadcasting System /
Union of Concerned Scientists /
Amnesty International /
United Nations /
Non-Partisan Center for Responsive Politcs /
Museum of Modern Art /
Failure of Corporate Websites /
Journal of the Hyperlinked Organization /
Trace Center /
IBM Easy Web Browsing /
W3C Web Accessibility Initiative /
Macromedia Flash /
Flash Usability Challenge /
Lee FitFinder /
Flash: 99% Bad (Jakob Nielsen’s Alertbox) /
Gomez.com /
BizRate.com /
Eastman Kodak /
T. Rowe Price /
Maytag /
University of Maryland Human-Computer Interaction Lab /
Alertbox /
Zhivago Marketing Partners /
Webby Awards /
Connecting With Customers
The New York Review of Books /
Booklist /
BookBrowse /
Exercises
Exercise 1
Webby Awards /
Exercise 2
Best Buy /
Buy.com /
Circuit City /
Crutchfield /
Gateway /
hhgregg /
J&R Music World /
Monitor Outlet /
Walmart.com /
Exercise 3
refdesk.com /
Exercise 4
Cartier /
Harry Winston /
Cases
Case 1
Academy of International Business /
Academy of Legal Studies in Business /
American Management Association /
American Marketing Association /
American Statistical Association /
Association for University Business and Economic Research /
International Association for Business and Society /
National Association for Business Economics /
Organizational Systems Research Association /
Case 2
Fodor’s /
Frommer’s /
Let’s Go! /
Lonely Planet /
Rough Guides Travel /
TraveLite Project, UC Berkeley /
Additional Resources
About.com Web Design Guide /
Contentious /
CPB/WGBH National Center for Accessible Media /
David Siegel’s Casbah 2.0 /
Good Documents /
How to make an Annoying Web Page! /
internet.com Web Developer Channel /
National Cancer Institute’s Usability.gov /
New Architect Magazine /
Philip and Alex’s Guide to Web Publishing /
Publish Magazine /
The List of Web Designers /
The Online Writing List /
Usable Web /
useit.com: Jacob Nielsen’s Website /
W3C Web Content Accessibility Guidelines /
Web Page Design for Designers /
Web Pages That Suck /
Webgrammar /
WebReference.com /
WebReview.com E-zine /
WebWord.com /
Writing for the Web /
WWWScribe /
Yale Style Manual: Web Style Guide /

[GPS1]Amanda: The URL for the MP3 page is always a temp URL that's dozens of characters long (and that will not last long). This is the best we can do, I'm afraid.

[GPS2]Amanda: The URL for the unbox page has the same problem as the MP3 page (noted above).