Chapter 2: Models for Program Planning in Health Promotion 1

Chapter 2

Models for Program Planning in Health Promotion

Multiple Choice

  1. The concept that steps in the Program Planning process are sequential is referred to as:
  2. fluidity
  3. functionality
  4. flexibility
  5. formality

ANSWER: a

  1. The Educational and Ecological Assessment Phase of PRECEDE-PROCEED includes determining:
  2. predisposing, reinforcing, and enabling factors
  3. educational strategies
  4. genetic and environmental factors
  5. health and policy strategies

ANSWER: a

  1. In the PRECEDE-PROCEED Model, Phase ______, which seeks to subjectively define the quality of life of those in the priority population, is called ______.
  2. II-----Epidemiological Assessment
  3. III-----Behavioral and Environmental Assessment
  4. IV-----Administrative and Policy Assessment
  5. I-----Social Assessment

ANSWER: d

  1. Predisposing factors
  2. almost always involve punishment
  3. include knowledge and affective traits
  4. are nearly impossible to change
  5. are the same thing as reinforcing factors

ANSWER: b

  1. Refusing to wear a seatbelt because friends will tease you is an example of
  2. a reinforcing factor
  3. an enabling factor
  4. apredisposing factor
  5. a strategic factor

ANSWER: a

  1. Matching appropriate strategies and interventions with projected changes and outcomes occurs during which phase of the PRECEDE-PROCEED Model?
  2. II Epidemiological Assessment
  3. IV Administrative & Policy Assessment
  4. V Implementation
  5. VIII Outcome evaluation

ANSWER: d

  1. According to PRECEDE-PROCEED, which of the following is NOT considered Impact Evaluation?
  2. Quitting smoking
  3. Weight loss
  4. Increased exercise
  5. Reduced incidence of heart attack

ANSWER: d

  1. The MATCH framework is recognized for emphasizing program
  2. Implementation
  3. Evaluation
  4. Planning
  5. Assessment

ANSWER: a

  1. The planning model that is designed to be applied when behavioral and environmental risk and protective factors for disease or injury are generally known, and when general priorities for action have been determined, thus providing a convenient way to turn the corner from needs assessment and priority setting to the development of effective programs is
  2. PRECEDE-PROCEED
  3. MATCH
  4. CDCynergy
  5. SMART

ANSWER: b

  1. In the MATCH Model, individuals whoexert influence or control over personal or environmental conditions related to the target health and behavior goals are referred to as TIA’s, meaning
  2. tested intervention actions
  3. targets of the intervention actions
  4. targets of the implementation assessments
  5. tested instructional assessments

ANSWER: b

  1. Because they focus on priority audiences, rely heavily on consumer data for decision making, and attempt to continually return to the consumer for feedback and program improvement, the two models that capture the critical characteristics of health communication and social marketing are
  2. CDCynergy and SMART
  3. SMART and MATCH
  4. CDCynergy and MATCH
  5. SMART and SWOT

ANSWER: a

  1. The central focus of the SMART model is
  2. Planners
  3. Stakeholders
  4. Constituents
  5. Consumers

ANSWER: d

True/False

  1. The most widely known model for Health Educationprogram planning is the SWOT Analysis.
  2. True
  3. False

ANSWER: b

  1. It is critical for Health Educators to select one program planning model per program, and to use all of its components.
  2. True
  3. False

ANSWER: b

  1. The best way to obtain epidemiological data is for Health Educators to do their own survey research among priority populations.
  2. True
  3. False

ANSWER: b

  1. Within the CD Cynergy Lite Model, formative research in Phase 3 involves research with intended audiences to understand their wants, needs, and preferences.
  1. True
  2. False

ANSWER: a

  1. Social Marketing is limited to narrow interventions, such as communication or advertising strategies.
  1. True
  2. False

ANSWER: b

  1. The last phase of the CDCynergy Lite planning model is evaluation
  1. True
  2. False

ANSWER: b

  1. The MAPP planning model represents a planning approach common to businesses and schools.
  1. True
  2. False

ANSWER: b

  1. The APEX-PH Model is no longer used because it was too rigid for Health Educators to apply in real world situations.
  1. True
  2. False

ANSWER: b

  1. Community ownership and diverse partnership are both characteristics of the Healthy Communities Framework.
  1. True
  2. False

ANSWER: a

  1. Intervention Mapping was designed to use the first three phases of the SMART model to fast track planning.

a.True

b. False

ANSWER: b

  1. SWOT Analyses are particularly useful for program planners who have ample time to do in-depth

planning.

a. True

b. False

ANSWER: b

Short Answer

  1. Most program planning models share some common steps. Name the model that represents these

commonalities and list its steps.

ANSWER:

Model: Generalized Model for Program Planning

Steps: Assessing needs, Setting goals and objectives, Developing an intervention,

Implementing the intervention, Evaluating the results

  1. Responsibility II for Health Educators has four competencies. Name these competencies.

ANSWER:

Competency A: Involve people and organizations in program planning.

Competency B: Incorporate data analysis and principles of community organization.

Competency C: Formulate appropriate and measurable program objectives.

Competency D: Develop a logical scope and sequence plan for health education practice.

  1. Describe and provide one example of each of the following components of the PRECEDE-PROCEED model: Predisposing factors, reinforcing factors, enabling factors.

ANSWER:

Predisposing factors: knowledge and attitudes--- a belief that having sexual activity with multiple partnersis ok.

Reinforcing factors: feedback and rewards from self or others, positive or negative---breathing more easily after quitting smoking

Enabling factors: barriers or vehicles created by social systems---a mother can’t get her children immunized because she has no transportation to get them to a clinic

  1. List the five phases of the MATCH Framework.

ANSWER:

Health Goals selection, Intervention planning Program development, Implementation preparations,

Evaluation

  1. Name at least four key elements that best characterize the practice of Social Marketing.

ANSWER:

Promotion of voluntary behavior change, Audience segmentation and profiling, Audience and community involvement in the planning process, Formative research to develop and test programs

  1. Name the seven phases of the SMART Model.

ANSWER:

Preliminary planning; Consumer analysis; Market analysis; Channel analysis; Develop interventions, materials, and pretest; Implementation; Evaluation

30. Describe what is different about the Health Plan-It Model from the others presented in your text.

ANSWER: It was developed by the Sustainable Management Development Program at the Centers for Disease Control and Prevention to strengthen in-country management training capacity in the health sector of developing countries.