Changewave Research: Cell Phones and Service Provider Trends

ChangeWave Research: Cell Phones and Service Provider Trends

ChangeWave Research Report:

Cell Phones and Service Provider Trends

Who Has Momentum Going Forward? It’s RIM and Verizon

Overview

This report presents findings from the latest Allianceconsumer survey on cell phones and cellular service providers. The survey was conducted October17- 20, 2006, and a total of 2,640 members participated.

Bottom Line: Verizon (29%) remains the top cellular provider among respondents – unchanged from July 2006, while Cingular (27%) issecond, up 1-pt. Verizon continues to maintain abiglead in customer satisfactionand loyalty. Moreover, Verizon (28%) is the top choice among those likely to switch service providers – up 2-pts since July, while Cingular (14%) remains far behind in second, having declined 3-pts.

Third placein the service providers market goes to Sprint/Nextel (13%; down 1-pt), and in a troublingsign, a quarter (25%) of their respondent customers say they’re likely to switch to another provider – 5-pts more than previously. Moreover, their customer satisfaction has declined 7-pts since July.

Cellular Manufacturers.Motorola (33%) remains the top manufacturer among current cell phone owners–unchanged from July 2006. Nokia (17%) is second, up 1-pt. On the down side, LG (12%) has lost 3-pts since July.

Overall plans for new cell phone purchases are up slightly, with 29% saying they’ll purchase or upgrade in the next 6 months. Once again, Motorola (33%) is the top choice among those planning to buy a cell phone, but it’s down 1-pt since July. In contrast, LG (6%) is up 3-pts and Research in Motion (6%) has gained 1-pt since the previous survey.

Smart Phone Manufacturers. For the fourth consecutive survey, RIM (31%) has gained market share among current smart phone owners – up 1-pt since June. And while Palm (33%) is still the most popular brand among consumer respondents, its share is down 3-pts. Looking at buying plans for the next 90 days, RIM (24%) has leaped into the lead – picking up a huge 13-pts since June, while Palm (23%) is now second, up 3-pts.

Overall, we see a notable increase in dual usage ofsmart phones – 41% say they use their smart phone equally for business and personal use, 13-pts more than in March 2005.

Other Key Findings:

• Interest in an Apple “iPhone” Grows. A total of 17% say that if Apple were to offer an iPod-type cell phone, they would seriously consider purchasing it for themselves, up 1-pt from July 2006. Another 10% say they would seriously consider purchasing it for other family members, a3-pt increasesince the previous survey.

• GPS Feature Losing Momentum. A total of 35% say they’re Very or Somewhat Likely to purchase a GPS-enabled cell phone and pay a monthly GPS navigation fee – 6-pts less than in December 2005. Moreover when asked what feature(s) they‘d most like to see integrated into their cell phone, only 11% saidGPS, down from 23% in March 2005.

• “Triple-Play” Subscriptions are Hot. A total of 11% say they currently pay for a triple-play subscription(a bundling of Internet, Cable TV and Home Phone services). And a huge 16% say it is likely they’ll sign-up for one in the next 90 days.

We asked respondents to name the company providing their triple-play service, and Comcast (27%) was mentioned most frequently followed by Time Warner. Going forward, Comcast (27%) was alsofirst among respondents likely to purchase a triple play subscription, but Verizon shows the mostfuture potential. An astonishing 26% of planned purchasers say they are likely to go with Verizon, 22-pts higher than they have currently.

• Interest in Verizon FiOS.One-in-five (20%) say they’re Very Likely to sign up for Verizon’s FiOS Internet service if and when it becomes available in their area, 1-pt higher than in July 2006. Another 29% say Somewhat Likely.Regarding Verizon’s FiOS TV service, 16% say they’re Very Likely to sign-up if it becomes available in their area, a 2-pt increase since July. Another 34% say it’s Somewhat Likely, down 3-pts.

Summary of Key Findings

The ChangeWave Alliance is a group of 9,500 highly qualified business, technology, and medical professionals in leading companies of select industries—credentialed professionals who spend their everyday lives working on the frontline of technological change. ChangeWave surveys its Alliance members on a range of business and investment research and intelligence topics, collects feedback from them electronically, and converts the information into proprietary quantitative and qualitative reports.

Helping You Profit From A Rapidly Changing World ™

Table of Contents

Summary of Key Findings...... 2

The Findings...... 4

(A) Cell Phones...... 4

(B) Cellular Service Providers ...... 10

(C) Smart Phones...... 13

(D) Triple Plan and Fiber Optic Service (FiOS)...... 17

ChangeWave Research Methodology...... 20

About ChangeWave Research...... 21

I. The Findings

Introduction

This report presents findings from the latest Allianceconsumer survey on cell phones and cellular service providers. The survey was conducted October17- 20, 2006.

Total Respondents (n = 2,640)

(A) Cell Phones

(1) Question Asked: Do you currently own a cell phone?

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06 / Previous
Survey
Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Yes –Without a Camera / 45% / 47% / 52% / 56% / 58% / 62%
Yes - With a Camera / 49% / 45% / 40% / 36% / 33% / 29%
No - But Plan to Purchase a Cell Phone in the Future / 1% / 2% / 2% / 2% / 2% / 2%
No - Do Not Own a Cell Phone and Have No Plans to Get One / 5% / 5% / 6% / 5% / 6% / 7%

Camera Phone Ownership Surpasses Non-Camera Cell Phones. Nearly half (49%) of respondents now say they own a cell phone with a camera, compared with 45% who say they own a cell phone without a camera.

(1A) Question Asked: For those of you who currently own a cell phone, which company manufactures it?

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
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Apr ‘06 / Previous
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Dec ‘05 / Previous
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Oct ‘05 / Previous
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Jun ‘05
Motorola / 33% / 33% / 31% / 29% / 27% / 26%
Nokia / 17% / 16% / 18% / 18% / 19% / 22%
Samsung / 13% / 13% / 14% / 15% / 15% / 16%
LG / 12% / 15% / 13% / 14% / 13% / 11%
Palm (e.g., Treo) / 4% / 5% / 4% / 3% / 3% / 3%
Sanyo / 4% / 3% / 3% / 3% / 4% / 3%
Research in Motion (e.g., BlackBerry) / 3% / 3% / 2% / 2% / 2% / 2%
Sony/Ericsson / 3% / 4% / 4% / 4% / 5% / 5%
Audiovox / 2% / 2% / 2% / 3% / 2% / 3%
Kyocera / 2% / 2% / 3% / 3% / 2% / 3%
Siemens / 2% / 1% / 1% / 2% / 2% / 2%
Hewlett-Packard / 1% / 0% / 0% / NA / NA / NA
Qualcomm / 1% / 1% / 1% / 1% / 1% / 1%
Don't Know/Other/No Answer / 3% / 3% / 3% / 3% / 3% / 3%

Current Ownership: Motorola Leads, but Nokia Gains.Motorola (33%) remains the top manufacturer among current cell phone owners–unchanged from July 2006. Nokia (17%) is second, up 1-pt. On the down side, LG (12%) has lost 3-pts since July.

(1B) Question Asked: And how satisfied are you with your current cell phone?

Current Survey (October 2006) – Breakout of Respondents by Manufacturer

Total Sample / Motorola / Nokia / Samsung / LG / Palm
Very Satisfied / 36% / 39% / 34% / 34% / 38% / 52%
Somewhat Satisfied / 52% / 51% / 56% / 54% / 50% / 36%
Somewhat Unsatisfied / 9% / 7% / 7% / 10% / 10% / 8%
Very Unsatisfied / 3% / 3% / 2% / 3% / 1% / 4%

Previous Survey (July 2006) - Breakout of Respondents by Manufacturer

Total
Sample / Motorola / Nokia / Samsung / LG / Palm
Very Satisfied / 40% / 41% / 36% / 37% / 44% / 41%
Somewhat Satisfied / 49% / 48% / 53% / 51% / 47% / 47%
Somewhat Unsatisfied / 8% / 8% / 9% / 9% / 7% / 7%
Very Unsatisfied / 2% / 2% / 1% / 3% / 2% / 5%

Cell Phone Satisfaction. Motorola (90%) and Nokia (90%) lead in customer satisfaction among the major cell phone manufacturers, each up 1-pt from previously. We note that while overall satisfaction with Palm (88%) remains unchanged since July, its Very Satisfied customer base did increaseby11-pts.

(1C) Question Asked: Do you plan on purchasing or upgrading to a new cell phone in the next 6 months?

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06 / Previous
Survey
Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Yes - New Cell Phone Without a Camera / 11% / 12% / 11% / 13% / 11% / 14%
Yes - New Cell Phone With a Camera / 18% / 16% / 16% / 16% / 13% / 14%
No, Will Not Be Upgrading/Buying a Cell Phone Within Next 6 Months / 49% / 52% / 51% / 50% / 51% / 50%
Just Recently Upgraded to a Newer Model Cell Phone / 13% / 13% / 13% / 14% / 16% / 15%
Don't Know / NA / No Answer / 8% / 7% / 9% / 7% / 8% / 6%

Purchasing Plans – Next Six Months. Looking ahead, 29% say they plan on purchasing or upgrading to a new cell phone in the next six months – 1-pt more than in July.

(1D) Question Asked: For those of you who plan on purchasing/upgrading to a new cell phone, which company is the most likely manufacturer of the phone you'll eventually purchase? (n=373)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06 / Previous
Survey
Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Motorola / 33% / 34% / 31% / 33% / 29% / 21%
Nokia / 11% / 12% / 12% / 14% / 11% / 16%
Samsung / 7% / 9% / 9% / 5% / 6% / 8%
Research in Motion (e.g. BlackBerry) / 6% / 5% / 4% / 3% / 6% / 6%
LG / 6% / 3% / 2% / 5% / 5% / 4%
Palm (e.g., Treo) / 6% / 6% / 10% / 6% / 10% / 10%
Sony/Ericsson / 3% / 3% / 3% / 3% / 4% / 2%
Kyocera / 1% / 1% / 1% / 1% / 0% / 0%
Sanyo / 1% / 1% / 0% / 1% / 1% / 2%
Audiovox / 0% / 1% / 0% / 1% / 1% / 1%
Hewlett-Packard / 0% / 1% / 1% / NA / NA / NA
Qualcomm / 0% / 1% / 0% / 0% / 0% / 0%
Siemens / 0% / 0% / 0% / 1% / 1% / 0%
Don't Know/Not Applicable/Other / 25% / 25% / 26% / 26% / 24% / 29%

RIM and LG Gain Among Planned Purchasers.Overall plans for new cell phone purchases are up slightly, with 29% saying they’ll purchase or upgrade in the next 6 months. Once again, Motorola (33%) is the top choice among those planning to buy a cell phone, but it’s down 1-pt since July. In contrast, LG (6%) is up 3-pts and Research in Motion (6%) has gained 1-pt since the previous survey.

(2) Question Asked: How do you currently utilize your cell phone service at home?

Current
Survey
Oct ‘06 / Previous
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Jul ‘06 / Previous
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Apr ‘06 / Previous
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Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
I have cell phone service but still rely primarily on traditional home phone service / 69% / 69% / 70% / 72% / 69% / 73%
I have cell phone service but rely primarily on VoIP home phone service / 10% / 10% / 11% / 9% / 8% / 7%
I use cell phone service as my primary home phone service / 15% / 15% / 13% / 13% / 14% / 13%
I use cell phone service as my only home phone service / 2% / 2% / 2% / 2% / 3% / 3%
Other / 3% / 3% / 3% / 3% / 4% / 3%

Cell Phones vs. Home Phones. Among Alliancecell phone owners, 69% say they still rely primarily on traditional home phone service – unchangedsinceJuly. Another15% say their cell phone is their primary home phone service – also unchanged.

(3) Question Asked: Multimedia features in mobile phones – such as cameras, MP3s, games, video and internet access – have been increasing in popularity. These features often require additional storage capacity (e.g., flash memory cards) along with the ability to transfer data between devices. Do you currently own a removable flash memory card for your cell phone? (n=1998)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06
Yes / 14% / 12% / 11%
No / 86% / 88% / 88%

(3A) Question Asked: How many removable flash memory cards for your cell phone do you currently own? (n=261)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06
1 Removable Flash Memory Card / 75% / 78% / 78%
2 Removable Flash Memory Cards / 16% / 16% / 17%
3 or More Removable Flash Memory Cards / 9% / 6% / 5%

Increase in Ownership of MultipleRemovable Flash Memory Cards. Fourteen percent (14%) report they currently own a removable flash memory card for their cell phone, up 2-pts from previously. Among those who currently own flash memory cards, 9% now say they own 3 or more – a 50% increase from three months ago.

(3B) Question Asked: How many removable flash memory cards for your cell phone – if any – do you plan on purchasing over the next 90 days?

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06
1 Removable Flash Memory Card / 2% / 3% / 4%
2 Removable Flash Memory Cards / 0% / 1% / 0%
3 or More Removable Flash Memory Cards / 0% / 0% / 0%

Planned Purchases. Only 2% of cell phone owners report they’ll buy a removable flash memory card for their phone over the next 90 days.

(4) Question Asked: Some analysts believe that Apple may be working on an iPod-type phone, and they've nicknamed it an iPHONE. If an iPHONE were to come to market in the next 12 months, how seriously would you consider purchasing it? (Check All That Apply)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06
I would definitely purchase it for myself / 2% / 1%
I would seriously consider purchasing it for myself / 15% / 15%
I would seriously consider purchasing it – however not for myself but for other family members / 10% / 7%
I would have no real interest in purchasing it / 58% / 62%
Don't Know / 13% / 16%

Interest in an Apple “iPhone” Grows. A total of 17% say that if Apple were to offer an iPod-type cell phone, they would seriously consider purchasing it for themselves, up 1-pt from July 2006. Another 10% say they would seriously consider purchasing it for other family members, a3-pt increasesince the previous survey.

(5) Question Asked: Some analysts believe the Global Positioning System (GPS) navigation device – a popular feature in autos – could soon become a standard cell phone feature. Now that GPS-enabled cell phones are becoming available, how likely is it that you will purchase one and pay a monthly GPS navigation fee?

(n=1223)

Current
Survey
Oct ‘06 / Previous
Survey
Dec ‘05
Very Likely / 5% / 7%
Somewhat Likely / 30% / 34%
Unlikely / 60% / 53%
Don't Know / 5% / 5%

GPS Feature Losing Momentum. A total of 35% say they’re Very or Somewhat Likely to purchase a GPS-enabled cell phone and pay a monthly GPS navigation fee – 6-pts less than in December 2005.

(6) Question Asked: Music phones and GPS phones are examples of how popular electronic devices often become integrated. Looking into the future, what other new feature(s) would you most like to see integrated into your cell phone? (n=349)

Current
Survey
Oct ‘06 / Previous Survey
Mar ‘05
Internet / 13% / 8%
GPS / 11% / 23%
Video Streaming / Live Video / TV / 10% / 11%
PDA Functionality to Replace PCs / 10% / 20%
Debit / Credit Charge Service / 7% / 4%
Better Reception / Service / 5% / 4%
Remote Control/Keyless Entry / 5% / 4%
Voice Activation / Recording / Sending / 4% / 5%
Stock Trading / Ticker / 3% / 5%
Security Features / 3% / 2%
Integration with PC / 3% / 4%
VoIP / 3% / 3%
Weather/News Feeds / 2% / N/A
USB / Memory Card / 2% / 3%
Satellite / Traditional Radio / 2% / 5%
Extended Battery Life / 2% / N/A
Keyboard Feature / 2% / N/A
WiMax / WiFi / 1% / 9%
Music / Integrated with iPOD / iTunes / 1% / 6%
High Quality Camera / 1% / 3%
Other / 19% / 10%

Additional Cell Phone Features. When we asked respondents what feature(s) they would most like to see integrated into their cell phone, only 11% saidGPS, down from 23% in March 2005. We note that PDA Functionality to Replace PCs (10%) and WiMax/WiFi (1%) also experienced big declines.

On the upside, Internet Functionality (13%) was the top feature respondents would like to see integrated into their cell phones, up 5-pts from previously. Debit/Credit Charge Service (7%) also shows momentum

(B) Cellular Service Providers

(7) Question Asked: For those of you who currently own a cell phone, who is your cellular service provider? (n=1248)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06 / Previous
Survey
Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Verizon / 29% / 29% / 27% / 28% / 28% / 27%
Cingular / 27% / 26% / 26% / 26% / 26% / 26%
Sprint/Nextel / 13% / 14% / 15% / 14% / 14% / 12%
T-Mobile / 11% / 11% / 11% / 10% / 10% / 11%
Rogers/Fido / 4% / 3% / 3% / NA / NA / NA
Alltel / 2% / 2% / 2% / 2% / 2% / 2%
Bell Mobility / 2% / 2% / 2% / 1% / 2% / 2%
Vodafone / 1% / 2% / 2% / 2% / 2% / 2%
Don't Know / 0% / 0% / 1% / 0% / 0% / NA
Not Applicable/No Answer / 4% / 4% / 1% / 1% / 5% / 5%
Other / 8% / 8% / 12% / 15% / 12% / 11%

Cellular Service Market. Verizon (29%) remains the top cellular provider among respondents – unchanged from July 2006. Cingular (27%) is a close second – up 1-pt. Third place in the service providers market goes to Sprint/Nextel (13%; down 1-pt), but that represents their lowest share in more than a year.

(7A) Question Asked: How satisfied are you with your current cellular service provider?(n=1248)

Current Survey (Oct 2006) - Breakout of Respondents by Provider

Totals / Verizon / Cingular / Sprint/
Nextel / T-Mobile
Very Satisfied / 32% / 45% / 30% / 25% / 33%
Somewhat Satisfied / 54% / 48% / 56% / 55% / 52%
Somewhat Unsatisfied / 10% / 5% / 9% / 17% / 12%
Very Unsatisfied / 3% / 2% / 4% / 3% / 3%

Previous Survey (July 2006) - Breakout of Respondents by Provider

Totals / Verizon / Cingular / Sprint/ Nextel / T-Mobile
Very Satisfied / 32% / 43% / 28% / 27% / 28%
Somewhat Satisfied / 55% / 48% / 57% / 60% / 53%
Somewhat Unsatisfied / 10% / 6% / 11% / 9% / 16%
Very Unsatisfied / 3% / 2% / 4% / 3% / 3%

Service Provider Satisfaction Ratings. Verizon (93%)continues to maintain its big lead in customer satisfaction – up 2-pts since July. Cingular (86%) is in second, up 1-pt. T-Mobile (85%) has experienced a 4-pt jumpsince July. On the downside, Sprint/Nextel (80%) has declined 7-pts in customer satisfaction since July..

(7B) Question Asked: How likely is it that you will change cellular service providers within the next 6 months?(n=1248)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06 / Previous
Survey
Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Very Likely / 5% / 6% / 5% / 7% / 6% / 7%
Somewhat Likely / 11% / 9% / 11% / 12% / 11% / 14%
Unlikely / 80% / 80% / 78% / 77% / 77% / 73%
Don't Know / 2% / 4% / 5% / 4% / 4% / 4%
Not Applicable / 1% / 1% / 1% / 1% / 1% / 2%

Current Survey – Oct 2006: Breakout of Respondents by Provider

Totals / Verizon / Cingular / Sprint/
Nextel / T-Mobile
Very/Somewhat Likely / 16% / 10% / 16% / 25% / 24%
Unlikely / 80% / 88% / 83% / 71% / 70%

Previous Survey – Jul 2006: Breakout of Respondents by Provider

Totals / Verizon / Cingular / Sprint/
Nextel / T-Mobile
Very/Somewhat Likely / 15% / 8% / 16% / 20% / 24%
Unlikely / 80% / 88% / 79% / 73% / 71%

Sprint/Nextel Customer Loyalty Weakening. Overall, 16% of current cell phone owners say they’re likely to switch providers in the next six months, 1-pt more than in July. Verizon (10%) still ranks at the top in terms of customer loyalty. In yet another troubling sign for Sprint/Nextel, a quarter (25%) of their respondent customers say they’re likely to switch to another provider, 5-pts higher than previously.

(7C) Question Asked: For those of you who are likely to change cellular service providers, which company are you most likely to switch to? (n=207)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
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Apr ‘06 / Previous
Survey
Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Verizon / 28% / 26% / 26% / 29% / 27% / 26%
Cingular / 14% / 17% / 16% / 11% / 14% / 15%
T-Mobile / 7% / 8% / 6% / 9% / 7% / 10%
Sprint/Nextel / 5% / 5% / 7% / 6% / 5% / 4%
Rogers/Fido / 3% / 1% / 2% / NA / NA / NA
Bell Mobility / 2% / 2% / 2% / 3% / 1% / 2%
Alltel / 1% / 2% / 1% / 0% / 0% / 0%
Vodafone / 1% / 0% / 2% / 1% / 1% / 2%
Don't Know / 24% / 24% / 23% / 24% / 25% / 29%
Not Applicable / 10% / 12% / 12% / 11% / 13% / 7%
Other / 5% / 3% / 4% / 7% / 4% / 3%

Verizon Gains Most From Switching. Verizon (28%) is the top choice among those likely to switch service providers – up 2-pts since July, while Cingular (14%) is in second, having declined 3-pts.

(8) Question Asked: Some cellular service providers have begun delivering video clips such as sports clips, movies, TV shows, and news highlights directly to cell phones and other handheld devices. Do you currently pay for this type of service?(n=1248)

No / 98%
Yes / 2%

(8A) Question Asked: How likely is it that you will pay for this type of service within the next 6 months? (n=1157)

Current
Survey
Oct ‘06 / Previous
Survey
Jul ‘06 / Previous
Survey
Apr ‘06 / Previous
Survey
Dec ‘05 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Very Likely / 2% / 2% / 2% / 1% / 2% / 1%
Somewhat Likely / 3% / 3% / 3% / 3% / 3% / 3%
Unlikely / 93% / 93% / 93% / 93% / 92% / 92%
Don't Know / 1% / 1% / 1% / 1% / 2% / 2%
Not Applicable / 1% / 1% / 1% / 1% / 2% / 1%

Video Clip Service. Only 2% say they’re currently paying for a service delivering video clips directly to their cell phones. Another 5% say they’re likely to pay within the next six months, unchanged from July 2006.

(C) Smart Phones

(9) Question Asked: Do you currently own a Smart Phone?*

Current
Survey
Oct ‘06 / Previous
Survey
Jun ‘06 / Previous
Survey
Jan ‘06 / Previous
Survey
Oct ‘05 / Previous
Survey
Jun ‘05
Yes / 15.2% / 15.2% / 12.9% / 12.0% / 8.8%

*Note: Previous Survey asked: Do you currently own a Smart Phone or "Hybrid" PDA?

Smart Phone Ownership Steady. A total of 15.2% of respondents currently own a Smart Phone – unchanged since our previous survey in June 2006.

(9A) Question Asked: Who is the manufacturer of your current Smart Phone?(n=401)

Current
Survey
Oct ‘06 / Current
Survey
Jun ‘06 / Previous
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Jan ‘06 / Previous
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Oct ‘05 / Previous
Survey
Jun ‘05
Palm (e.g., Treo) / 33% / 36% / 22% / 28% / 30%
Research In Motion (e.g., RIM/Blackberry) / 31% / 30% / 29% / 27% / 24%
Motorola (e.g., Q) / 7% / 8% / 12% / 11% / 6%
Nokia (e.g., E62) / 5% / 4% / 7% / 6% / 6%
Audiovox (e.g., PPC) / 4% / 5% / 5% / 4% / 4%
Samsung (e.g., SCH) / 4% / 5% / 4% / 8% / 10%
T-Mobile (e.g., Sidekick) / 2% / 1% / 1% / 1% / 3%
Kyocera (e.g., 7135) / 1% / 0% / 1% / 2% / 4%
Sony Ericsson (e.g., P990i) / 1% / 2% / 6% / NA / NA
Don't Know / 1% / NA / NA / NA / NA
Other / 8% / 5% / 10% / 13% / 12%

RIM Gains – Palm Slips. For the fourth consecutive survey, RIM (31%) has gained market share among current smart phone owners – up 1-pt since June. And while Palm (33%) is still the most popular brand among consumer respondents, its share is down 3-pts.