Shirley Trainor
Certified Wedding Coordinator & Event Planner
3130 Balfour Road, Suite 286
Brentwood, CA 94513
P: (925) 478-0215| F: (925) 513-7842
Email: mailto:
Website: mailto:
Table of Contents ______
Simply Sensational Events and Catering
THE COMPANY 3
SIMPLY SENSATIONAL EVENTS & CATERING 4
OWNERS BACKGROUND 5
CERTIFICATIONS 6
MANAGEMENT TEAM 7
GOALS & PROBLEMS TO SOLVE 8
CLIENT PROJECT SHEET 9
MENUS10
PREFFERED VENDORS27
CONTRACT32
The Company
Simply Sensational Events and Catering is a premier event management and catering company that offers many flexible catering and event planning solutions to businesses and individuals throughout the Northern California Region.
We specialize in production/coordination of events offering a complete list of available services such as fine linen, site location, wait staff, entertainment, décor and props, flowers, transportation and valet service, live music and DJ’s, sound systems, videotaping and projection, photographers, tenting, canopies, dance floors, magicians, clowns, catering (including baked goods) menus, themed events, and food stations.
Simply Sensational Events and Catering partners with events producers to help execute all aspects of our clients’ event.
What sets Simply Sensational Events and Catering apart from our competitors is that we offer a concierge services that caters to the needs of our clients’ surrounding their event for the day of service. Everything from running an errand, grocery shopping, to stocking a vacation rental with snacks.
Simply Sensational Events and Catering
General Description
Simply Sensational Events and Catering located in Brentwood, CA, does everything fromintimate luncheons to stunning weddings, inspired theme parties and formal corporate occasions. We offer the inspiration, attention to detail, and culinary creativity that will allow our clients to make their event memorable.
The Company’s Mission
Our mission is to make every client look great to their guest, who will then ask the host the million-dollar question, “Who did this event?”
Background of the Business Owner
Shirley Trainor has over 16 years’ experience providing customer Service working for just one employer. She has a 5year background in sales and merchandising working for the world’s largest Neckwear Manufacture.
Founder of Professional Women’s' Workshop is committed to educating women of color in underserved communities on how to create, design, and build successful businesses and other areas of interest.
A graduate of California State University, Hayward. Shirley has had the opportunity to learn how humans develop from conception to the end of life. She has had the opportunity to grow, learn, live and experience, the challenges in working with groups from various cultures and thinking out of the box.
Background of the Business Owner
Shirley Trainor has over 16 years’ experience providing customer Service working for just one employer. She has a 5year background in sales and merchandising working for the world’s largest Neckwear Manufacture.
Founder of Professional Womens' Workshop is committed to educating women of color in underserved communities on how to create, design, and build successful businesses and other areas of interest.
A graduate of California State University, Hayward. Shirley has had the opportunity to learn how humans develop from conception to the end of life. She has had the opportunity to grow, learn, live and experience, the challenges in working with groups from various cultures and thinking out of the box.
Shirley brings has obtained knowledge and experience of her industry through her commitment to serving as volunteer Ambassador with community based organizations and other non-profit agencies that host large annual fundraising events and Gala’s.
Since 2011 Shirley has worked as an Independent Event Planner and Caterer with Linen Life Gallery, and Imagine Affairs Art Gallery. Creating events for individuals and companies, managing a staff of ten employees to serve wedding receptions, luncheons, bridal showers, birthday parties, Christmas luncheons, and volunteer appreciation dinners with of guest of 150 or more in attendance.
CERTIFICATIONS / ASSOCIATIONS
Certified Wedding and Event Planner
Safe Serv Certified
NACE (National Association of Catering Executives
Management Team
Shirley Trainor, CEO
3140 Balfour Road, Suite 286
Brentwood, CA 94513
Lawrence Beverly, Executive Chef
Veronica Parker, CFO
Jerome Trainor Sr., Office Manager
Jerome Trainor Jr., Event Staff
Peggy Holland, Event Staff
Tracey Kelton, Event Staff
Ashley Will, CPA
Long Term Development Goals
The first goals set for Simply Sensational Events and Catering is to build its clientele to at least 20 corporate accounts that do repeat business monthly. The second goal is to secure a Commissary of its own to operate from and reach net sales of $100,000.00 after expenses.
The company will apply for Certification through SBA and compete for business with the Federal Government as a woman owned small business, small economically disadvantaged business, and take advantage of the 8a business development program.
The problem the product or service solves:
The problem Simply Sensational Events and Catering will solve is to provide full service catering, and event services to individuals, and companies that cannot produce the volume, man hours and types of products we can provide for them.
NameProject
Date
MENUS
BREAKFAST
BASIC CONTINENTAL: $5.95 PER PERSON
Choose 2 of the Following Bakery Selections:
Mini Muffins - Blueberry, Apple Walnut, Banana Nut, and More
Mini Scones Orange Cranberry
Assorted Mini Danishes
Assorted Bagels: Wheat, Plain, Cinnamon Raisin, and Seeded
Choice of 1 of Cream Cheese Spreads: Strawberry Cream, Blueberry Cream, or Plain
CLASSIC CONTINENTAL: $7.15 PER PERSON
Bagels and Fresh Fruit
Assorted Bagels: Wheat, Plain, Cinnamon Raisin, and Seeded
Choice of 1 Cream Cheese Spreads: Cinnamon Apple, Strawberry Cream, Blueberry Cream, or Plain
Choose 1 of the Following:
Fresh Fruit Platter Served with Yogurt And Granola
Fresh Fruit Salad
Fresh Fruit Platter Garnished with Fresh Berries
Individual Fresh Fruit and Yogurt Parfaits
BREAKFAST
EXECUTIVE CONTINENTAL: $9.55 PER PERSON
Choose 2 of the Following Bakery Selections:
Mini Apple Turnovers
Mini Cinnamon Rolls
Selection of Mini Muffins
Mini Scones Orange Cranberry
Assorted Mini Danishes
Assorted Bagels: Wheat, Plain, Cinnamon Raisin, and Seeded
Choice of 1 of Cream Cheese Spreads:
Cinnamon Apple, Strawberry Cream, Blueberry Cream, or Plain
Choose 1 of the Following:
Fresh Fruit Platter Served with Yogurts and Granola
Fresh Fruit Salad
Fresh Fruit Platter Garnished with Fresh Berries
Individual Fresh Fruit and Yogurt Parfaits
LIGHT & FIT CONTINENTAL: $7.50 PER PERSON
Choose 3 of the Following Selections:
Healthy Dry Cereals served with Fresh Bananas and Milk
Hot Oatmeal
Breakfast Bars
Hard Boiled Eggs
Individual Light and Fit Yogurts
BREAKFAST
BREAKFAST BURRITOS: $7.15 PER PERSON
Choose any 3:
Ham and Cheese
Bacon and Cheese
Breakfast Sausage and Cheese
Potatoes and Cheese No Meat
Light and Fit” Breakfast Burrito- Whole Wheat Wrap, Eggs, Spinach, Feta Cheese and Sun Dried Tomatoes
*All Individual Burritos Come with Scrambled Eggs, Potatoes, Onions and Peppers Inside
**Ketchup, Tabasco and Salsa on the Side
BREAKFAST SANDWICHES: $??? PER PERSON
Choose any 2:
Sausage, Egg, & Cheese
Ham, Egg, & Cheese
Bacon, Egg, & Cheese
Egg & Cheese
Served on an English muffin with Mayonnaise & Ketchup Packets on the side
BREAKFAST
CRAMBLED EGGS: $7.50 PER PERSON
Choose any 1:
Ham Scramble- Onions, Bell Peppers, Mushrooms and Ham
Bacon Scramble- Onions, Mushrooms, Red Bells and Bacon
Veggies Scramble- Spinach, Zucchini, Onions, Mushrooms and Tomatoes
Served with Warm Flour Tortillas, Cheese, Sour Cream and Salsa
QUICHE:
Choose any 1:
Ham and Cheese Quiche
Bacon, Swiss, and Mushroom Quiche
Spinach and Caramelized Onions Quiche
Veggie Quiche
BREAKFAST
FULL HOT BREAKFAST:
Choose 3 from the Following Selections:
Scrambled Eggs
Home Fried Potatoes
Bacon
Breakfast Sausage (Turkey Sausage Available)
Chicken Apple Sausage
French Toast
Biscuits
BREAKFAST
BEVERAGES
ADD COFFEE SERVICE: $1.80 PER PERSON
(Regular and Decaf Coffee, Cups, Coffee Stirs, Sugar, Sweet and Low, Half and Half, Assorted Flavored Creamers)
ADD ORANGE JUICE $1.50 PER PERSON (CLEAR CUP AND JUICE CARAFE)
ADD ASSORTED HOT HERBAL TEA BOX $1.20 PER PERSON (INDIVIDUAL TEA BAGS AND CUPS)
ADD MINI BOTTLED WATERS $1.20 PER PERSON
ADD 16OZ BOTTLED WATERS $1.50 PER PERSON
SNACKS & FRUIT
ADD INDIVIDUAL LIGHT AND FIT YOGURTS $1.20 PER PERSON
ADD FRESH FRUIT SALAD $2.40 PER PERSON
ADD INDIVIDUAL FRESH FRUIT AND YOGURT PARFAITS $2.40 PER PERSON
ADD FRUIT SELECTION FOR $3.00 PER PERSON
FRESH FRUIT PLATTER SERVED WITH YOGURT AND GRANOLA
FRESH FRUIT PLATTER GARNISHED WITH FRESH BERRIES
BOXED LUNCH
ADD-ON BAKERY ITEMS
1 ADDITIONAL BAKERY SELECTION - $2.40 PER PERSON
2 ADDITIONAL BAKERY SELECTIONS - $3.00 PER PERSON
MINI APPLE TURNOVERS
APPLE CRANBERRY OR APPLE CRISP
MINI CINNAMON ROLLS
SELECTION OF MINI MUFFINS OR COFFEE CAKE-, MINI SCONES ORANGE CRANBERRY
ASSORTED MINI DANISHES
ASSORTED BAGELS WHEAT, PLAIN, CINNAMON RAISIN, AND SEEDED
CHOICE OF 1 OF CHEESE SPREADS: CINNAMON APPLE, STRAWBERRY CREAM
WORKING BOX LUNCH: $8.50 PER PERSON
You’re Choice of Sandwiches and/or Wraps (turkey, ham, roast beef, deli chicken, chicken salad, tuna, egg salad, & veggie)
Comes with Individual Potato Chips
HALF SANDWICH & SALAD BOX LUNCH: $8.50 PER PERSON
You’re Choice of Sandwiches and/or Wraps (turkey, ham, roast beef, deli chicken, chicken salad, tuna, egg salad, & veggie)
Comes with Green Salad and 2 dressings:
Balsamic Vinaigrette, Blue Cheese Dressing, Caesar Dressing, Creamy Pesto Dressing, Fresh Herb Vinaigrette, Honey Mustard Dressing, Italian Pesto Vinaigrette, Basil Vinaigrette, Spicy Peanut Dressing, Raspberry Vinaigrette, Red Wine Vinaigrette, Salsa Ranch Dressing, Sesame Soy Vinaigrette, & Thousand Island Dressing, and Ranch.
CLASSIC BOX LUNCH
BOX LUNCH
: $9.50 PER PERSON
You’re Choice of Sandwiches and/or Wraps (turkey, ham, roast beef, deli chicken, chicken salad, tuna, egg salad, & veggie)
Pasta Salad and Fresh Fruit Salad ($.75 cents per Person to substitute Green Salad)
DESSERTS AND BEVERAGES:
Add Fresh Baked Cookies $1.75 per Person- Chocolate Chip, Peanut Butter, Golden Raisin Oatmeal Walnut or Pecan
Add our Assorted Gourmet Brownies $3.00 per Person
Assorted Cookies and Gourmet Brownies $2.10 per Person
Add Assorted Chilled Sodas and Bottled Waters $1.50 per Person
COLD LUNCH
COLD LUNCH BUFFET - 10 PERSON MINIMUM (DELIVERY & TAX NOT INCLUDED)
Our Assorted Fresh Bread Basket:
Whole Wheat, Sourdough, Garlic Cheese Sourdough Roll, Rosemary Herb Bread, and Croissant
3 Sandwich Meats of your Choice:
Sliced Turkey Breast, Sliced Deli Chicken Breast, Honey Baked Ham, Roast Beef, Veggie,
Albacore Tuna, Chicken Salad or Egg Salad
3 Types of Sliced Cheese of your Choice:
Jack, Cheddar, Swiss, Pepper Jack, Provolone
Condiment Tray of Lettuce, Tomatoes, Sprouts, Red Onion, and Pickles. Mayonnaise and Mustard on the Side
FULL SANDWICHES/WRAPS & GREEN SALAD BUFFET: $8.35 PER PERSON
You’re Choice of Sandwiches and/or Wraps
(turkey, ham, roast beef, deli chicken, chicken salad, tuna, egg salad, & veggie)
Green Salad with your choice 2 Salad Dressings (see below)
($.50 cents to substitute salad)
BOX LUNCH
HALF SANDWICH/WRAP & GREEN SALAD BUFFET: $7.15 PER PERSON
You’re Choice of Sandwiches and/or Wraps
(turkey, ham, roast beef, deli chicken, chicken salad, tuna, egg salad, & veggie)
Green Salad with your choice 2 Homemade Dressings (see below)
($.50 cents to substitute salad)
COLD LUNCH
COLD LUNCH BUFFET - 10 PERSON MINIMUM (DELIVERY & TAX NOT INCLUDED)
GOURMET SANDWICH AND GREEN SALAD BUFFET: $8.35 PER PERSON
Choose any 3 from the Following
The Turkey Club- Sliced Turkey Breast on Sourdough or Honey wheat, y Bread Avocado, and Bacon
The Chicken Basil- Grilled Chicken Sandwich on Fresh Rosemary Bread with Basil Mayonnaise, Sun Dried Tomatoes, Sweet Red Onion, and Romaine Lettuce
Roast Beef on Sourdough Bread or Honey Wheat Bread served with Roasted Red Pepper Mayonnaise, Smoked Cheddar Cheese,Tomato, and Lettuce
Ultimate Veggie- Fresh Spinach, Sun Dried Tomatoes, Sweet Red Onion on Rosemary Bread with Mozzarella Cheese, Sharp Cheddar Cheese, Basil Mayonnaise
Green Salad with your choice 2 Homemade Dressings (see below)
($.50 cents to substitute salad)
COLD LUNCH
COLD LUNCH BUFFET - 10 PERSON MINIMUM (DELIVERY & TAX NOT INCLUDED)
GOURMET WRAPS AND GREEN SALAD BUFFET: $8.35 PER PERSON
Choose any 3 from the Following:
Santa Fe- Grilled Chicken on Chipotle Wrap with Spanish Rice, Black Bean Salsa, Pepper Jack Cheese, Fresh Cilantro, Lettuce and Tomato
Chicken Caesar- Grilled Chicken on Garlic Herb Wrap, Shredded Romaine, Fresh Parmesan Cheese, Tomato, and Caesar Dressing
Ultimate Veggie Wrap- Chive Cream Cheese Spread, Jack and Cheddar Cheeses, Fresh Spinach, Artichoke Hearts, Tomato, Zucchini and Mushrooms on Whole Wheat or Spinach Wrap
Green Salad with your choice 2 Homemade Dressings (see below)
($.50 cents to substitute salad)
UILD YOUR OWN SALAD BUFFET: $11.95 PER PERSON
Chef Salad- Mixed Salad Greens, Sliced Turkey, Ham, Cheeses, HardBoiled Eggs, Diced Tomatoes, Black Olives, Croutons, and yourChoice of 3 salad dressings (see below). Comes with Fresh Baked Bread and Butter
Taco Salad- Mixed Salad Greens, Taco Meat, or Grilled Chicken Strips, Cheese, Diced Tomatoes, Sour Cream, Chopped Green Onion, Sliced Black Olives, Guacamole, and Black Beans Served with Tortilla Chips, Salsa Ranch Dressing and Homemade Cilantro Lime Vinaigrette
Salad Bar- Mixed Salad Greens Served, Grilled Chicken Strips, Diced Tomatoes, Hard Boiled Eggs, Cheese, Cucumbers, Sprouts, Black Olives, Garbanzo Beans, Sun Flower Seed, Fried Onions, Craisins, Croutons, served with your choice of 3 dressings (see below). Comes with BakedBread and Butter
COLD LUNCH
COLD LUNCH BUFFET - 10 PERSON MINIMUM (DELIVERY & TAX NOT INCLUDED)
ADD-ONS TO ANY MENU
Add Bag of Chips $1.50 per Person
Add Homemade Soup $3.00 per Person
Chicken Gumbo
Creamy Potato
Minestrone
Chicken Noodle
Vegetable Beef
Add 1 Salad Selection $2.40 per Person
Add 2 Salad Selections $4.80 per Person
Garden Green Salad (Served with your choice of 2 salad dressings)
Fresh Fruit Platter
Baby Mixed Greens (Served with our Raspberry Vinaigrette)
HOT LUNCH
COLD LUNCH BUFFET - 10 PERSON MINIMUM (DELIVERY & TAX NOT INCLUDED)
Tossed Caesar Salad
Fresh Fruit Salad
House Pasta Salad or Salad of the Week (Chefs Choice)
Fresh Fruit Salad Tossed in a Poppy Seed Lime Dressing
Dressings:
Apple Vinaigrette, Balsamic Vinaigrette, Blue Cheese Dressing, Caesar Dressing, Chardonnay Dijon Vinaigrette, Cilantro Lime Vinaigrette, Creamy Dill Dressing, Creamy Pesto Dressing, Fresh Herb Vinaigrette, Honey Mustard Dressing, Italian Pesto Vinaigrette, Spicy Peanut Dressing, Raspberry Vinaigrette, Red Wine Vinaigrette, Salsa Ranch Dressing, & Thousand Island Dressing.
Desserts and Beverages:
Add Fresh Baked Cookies $1.75 per Person
Add our Assorted Gourmet Brownies $3.00 per Person
Add Assorted Chilled Sodas and Bottled Waters $1.50 per Person
Tri-Tip $10.75 per Person
Our Carved Tri Tip served with Deli Rolls,Barbeque Sauce, Peppercorn Mayonnaise or Horseradish Cream on the Side.
Condiment Tray on the Side
Barbeque Beef Sandwiches $9.55 per Person-
Shredded Barbeque Beef in our Rich Barbeque Sauce served with Deli Rolls
Cheese Steak Sandwiches $9.55 per Person
Roast Beef Grilled with Onions, Peppers and Mushroom. Served assorted Cheese Tray and Deli Rolls
FRENCH DIP $9.55 PER PERSON-
SLICED ROAST BEEF SERVED WITH FRENCH ROLLS, PROVOLONE CHEESE, AND AU JUS ON THE SIDE
HOT LUNCH
HOT LUNCH BUFFET - 25 PERSON MINIMUM (DELIVERY & TAX NOT INCLUDED)
ADD SIDE SALAD $2.40 PER PERSON:
GREEN SALAD SERVED WITH 2 DRESSINGS
TRADITIONAL POTATO SALAD
MACARONI SALAD
FRESH FRUIT SALAD
SALAD SELECTIONS SERVED WITH YOUR CHOICE OF 2 DRESSINGS:
GARDEN GREEN SALAD- ROMAINE AND RED LEAF LETTUCE, LAYERED WITH SHREDDED CARROTS AND CABBAGE, TOMATOES, AND CUCUMBERS
HAND CUT GREEN SALAD- ROMAINE AND RED LEAF LETTUCE, LAYERED WITH SHREDDED CARROTS AND CABBAGE
TOSSED CAESAR SALAD- HAND CUT ROMAINE LETTUCE TOSSED ON SITE WITH FRESH PARMESAN CHEESE, CROUTONS, AND CAESAR DRESSING
BUTTER LEAF SALAD- BUTTER LEAF AND RED LEAF GREENS, LAYERED WITH MANDARIN ORANGES, ARTICHOKE HEARTS, SWEET RED ONIONS, FETA CHEESE, GARNISHED WITH CHOPPED PECAN
BABY MIXED GREENS SALAD- SPRING GREENS, FETA CHEESE, SWEET RED ONION, AND ARTICHOKE HEARTS
SPINACH SALAD- BABY SPINACH LEAVES, LAYERED WITH HARD BOILED EGGS, BACON BITS, CHEDDAR CHEESE, SLICED MUSHROOMS, CROUTONS