Certificate in Google Tools

Google Analytics

Course Outline
Unit 1
Key analytics
-Importance of tracking your website
-Introduction to Google Analytic
-Installing Google Analytics to your site
-Learning from visual analytics
-Key analytics you should be reviewing weekly
Unit 2
Understanding your website visitors
-Understanding your website traffic
-Understanding your visitors
-Turning visitor traffic into profit
-Search engine optimization (SEO) primer
-Understanding search engine traffic
-Determining high value keywords for SEO
Unit 3
Key Techniques
-Creating and using Goals
-How to build a abandonment funnel
-Optimizing your site based on funnel feedback
-Creating and using Campaign Tracking
Unit 4
eCommerce and ROI
-eCommerce tracking
-Calculating ROI from online advertising
-Custom Reporting
-Creating and using Advanced Segments
-How to track across multiple domains
-How to become Google Analytics Certified Partner

Course Objectives

- To provide an understanding of the importance of website statistics
- To highlight opportunities to increase ROI through understanding visitor traffic and experience
- To provide steps for installing Google Analytics to your website
- To learn the basics of search engine optimization
- To provide steps for creating goals and tracking funnels
- To provide steps for creating and using campaign and ecommerce tracking.

Course Outcomes

At the end of this course you will:
- Understand the importance of website statistics.
- Know how to increase website ROI
- Understand how to install Google Analytics
- Know the basics of search engine optimization
- Understand how to create goals and tracking funnels

Google +

Agenda

$195 USD

Unit 1
What makes Google+ Unique
-Why Use Google +? What makes it unique
-How to Use Google +
-Creating Posts and Messages
-Sharing, and Google+ integration with other social media

Unit 2
Bringing More Traffic to your site
-How Google + will bring more traffic to your site
-Developing relationships in Google +
-How to get your content posted and reshared
-Tips and tricks

Unit 3
Connecting with Communities
-Using Google+ Communities to connect with focused organizations, and highly interested and engaged users
-Contributing to Communities to offer resources
-Learning from Communities to gain additional knowledge and skills

Unit 4

Stars: Advanced Tips
-Using Google + as a conversation tool
-Using Hangouts to broadcast your message
-How to use Google + for all of your social media
-What to Avoid: Google Negatives.

Course Objectives

  • To provide a thorough understanding of Google+ and how it can be used and leveraged.
  • To explain how to build a Google+ page, and address the challenges and opportunities in building a following and communicating effectively within the network.
  • To explain the best techniques to use Communities, Hangouts, and other Google+ functions to raise the profile of your organization.
  • To address how to build a Google+ network, and choose who you follow.
  • To provide the knowledge to brand your organization on Google+, offer tips on best practices and what to avoid.

Course Outcomes

At the end of this course, you will:

  • Know how to use Google+ as a networking, marketing and knowledge-building tool.
  • Be able to better engage existing clients and develop new relationships in the Google world, expanding the online and real-world reach of your organization.
  • Know how to use the platform and its major functions to create, share and discover.
  • Expand the reach of your brand beyond older social media platforms to newer, emerging platforms.

Google Apps for Business

Agenda

Unit 1
Google Mail

  • Composing, sending, and reading, and replying to email
  • Organizing and searching email
  • Managing account settings and contacts
  • Using Chat, Apps, and other short-cuts

Unit 2

Google Calendar

  • Setting up Google Calendar
  • Creating and editing events and tasks
  • Sharing calendars and responding to invitations
  • Notifications and printing
  • Time saving tips and add-ons

Unit 3

Using Google Drive: Documents, Spreadsheets, Forms, Presentations

  • Google Drive and storage of online files
  • Documents
  • Spreadsheets and Forms
  • Presentations

Unit 4

Google Hangouts, Sites, Search, Chrome

  • Hangouts - online meetings
  • Beyond the search bar - advance google search strategies
  • Creating a website with Google Sites
  • Google Chrome

Course Objectives

  • Learn to use Google Apps for your Business
  • Understand basic and advanced features of Gmail, Calendar, and Drive
  • Discover how to access Google Apps from your mobile device
  • Discover how the Google business tools work together to improve productivity
  • Learn how to use Google Documents, Forms, Spreadsheets, and Hangouts, Presentations as a replacement for more expensive desktop programs
  • Discuss personal organization and work habits that give you more time in your day
  • Discover advance features of tools you use every day like Gmail, Google Chrome, and Google Search that make you more productive

Course Outcomes

At the end of the course, you will:

  • Move beyond the basic features that you figured out on your own for Gmail, Calendar, and Drive
  • Be able to use Documents, Spreadsheets, Presentations, and Forms to work collaboratively and increase productivity
  • Learn how to run an online meetings or webinars with google hangouts
  • Use Google Search more effectively to sort and find what you are looking for online
  • Be able to connect to Google Apps and services on your mobile device
  • Become more productive and improve your work communication skills