Case Study: Disney

Case Study: Disney

Please take into consideration the course’s focus when answering these questions.

Learning Objectives:

• Describe when and how corporate level strategy can enhance firm value.
• Investigate a company's history to identify how corporate strategy can evolve over time.
• Apply portfolio matrix and strategic fit analysis tools to evaluate a company's diversification strategy.

1. Consider only Disney's Media Networks business unit, and provide us with your rating of its Industry Attractiveness (High, Moderate, Low) and its Business Strength (Strong, Average, Weak). Be sure to provide good supporting evidence for your rating

1. Consider only Disney's Parks and Resorts business unit, and provide us with your rating of its Industry Attractiveness (High, Moderate, Low) and its Business Strength (Strong, Average, Weak). Be sure to provide good supporting evidence for your rating.

1. Consider only Disney's Studio Entertainment business unit, and provide us with your rating of its Industry Attractiveness (High, Moderate, Low) and its Business Strength (Strong, Average, Weak). Be sure to provide good supporting evidence for your rating.

1. Consider only Disney's Consumer Products business unit, and provide us with your rating of its Industry Attractiveness (High, Moderate, Low) and its Business Strength (Strong, Average, Weak). Be sure to provide good supporting evidence for your rating.

1. Consider only Disney's Interactive Media business unit, and provide us with your rating of its Industry Attractiveness (High, Moderate, Low) and its Business Strength (Strong, Average, Weak). Be sure to provide good supporting evidence for your rating.

1. Based on responses to the questions above, post your version of a 9-cell Industry Attractiveness – Business Strength portfolio matrix for Disney. How would you evaluate this set of businesses?

1. Discuss ONE value chain activity where Disney either shares costs or transfers skills among different business units. Be specific about what activities are shared or what skills are transferred and which business units are affected. All responses should add to the discussion by addressing something new.

1. How well is Disney's corporate strategy performing financially? Use one or two financial ratios to support your answer. All subsequent responses should use different financial measures to assess performance.

1. Based on your analysis, what strategic actions should Disney’s management team consider implementing to improve the company’s performance? Suggest ONE action, and provide support for your response.