Campaign Preview Sent One Week Before Campaign Starts 2

Sample United Way Campaign e-Mails

Contents

Campaign preview — sent one week before campaign starts 2

Campaign kickoff 3

General version 3

Leadership version 4

Tocqueville version 5

Impact area #1: Education 6

Impact area #2: Income 7

Impact area #3: Health 8

What a dollar buys 9

Thank you — sent to people who have made a gift 10

Reminder #1 11

General version — sent at the campaign midpoint 11

Leadership version — sent the day of the Leadership event 12

Reminder #2: “last call” — sent the day before the campaign ends 13

End-of-campaign “thank you” — sent after campaign concludes 14

Campaign preview — sent one week before campaign starts

Subject line:
What does the future hold?

Body copy:
The [COMPANY NAME] United Way campaign starts next week! It’s a great opportunity for us to be part of a community-wide effort to change lives in North Texas forever. You’ll see how United Way supporters prepare kids to graduate and succeed, help families leave poverty permanently and enable people to live healthy, responsible lives.

Please join us in as many of the events and activities as you can:

· Learn about the impact your United Way investment makes right here in North Texas.

· Visit a United Way service provider to see your donation in action.

· Participate in a volunteer project.

· Take part in one of the fun team-building activities.

Look for more information next week!

Sincerely,
[ECC NAME]

Campaign kickoff

General version

Subject line:
Let’s change lives forever

Body copy:
Today is the start of the [COMPANY NAME] United Way campaign! I’m excited about it because we have the chance to support efforts that change the lives of North Texans forever.

Take the example of a young woman named Demetria. When she started high school a few years ago, she thought college was unattainable. But by the time she graduated, she had earned acceptance to 17 colleges. United Way investors — people like you — changed her life forever because they supported the outstanding college-preparation program that helped Demetria and her classmates focus on college — and understand what it would take to get there and succeed.

That’s just one example of the way that United Way supporters prepare kids to graduate and succeed, help families leave poverty permanently and enable people to live healthy, responsible lives right here in North Texas.

During our United Way campaign, you have the opportunity to join your fellow [COMPANY NAME] employees:

· Turn in your completed pledge form by [MONTH XX]

· Come to a meeting to learn more about how United Way amplifies every dollar and volunteer hour we give so it makes the biggest possible difference in someone’s life

· Volunteer with your colleagues at a Day of Impact event — e-mail me for more information — or sign up to change a child’s story as a volunteer reader, tutor or mentor

· Take a tour of a United Way service provider — please let me know if you are interested

If you have any questions throughout the campaign, please let me know.

Thank you for your support of United Way!
[ECC NAME]

P.S. Last year, more than [XXX] employees were part of the United Way effort to help more than 740,000 people in North Texas. Will you help even more people change their lives forever this year? Please join us and turn in your pledge form by [MONTH XX].

Leadership version

Subject line:
Let’s change lives forever

Body copy:
Today is the start of the [COMPANY NAME] United Way Leadership Giving campaign! I’m excited about it because we have the chance to support efforts that change the lives of North Texans forever.

Take the example of a young woman named Demetria. When she started high school a few years ago, she thought college was unattainable. But by the time she graduated, she had earned acceptance to 17 colleges. United Way Leadership donors — people like you — changed her life forever because they supported the outstanding college-preparation program that helped Demetria and her classmates focus on college — and understand what it would take to get there and succeed.

During our United Way campaign, you have the opportunity to join your fellow [COMPANY NAME] employees:

· Make a gift of $1,000 or more annually — $20 per week or more — and become a Leadership donor; please turn in your completed pledge form by [MONTH XX]

· Come to a meeting to learn more about how United Way amplifies every dollar and volunteer hour we give so it makes the biggest possible difference in someone’s life

· Volunteer with your colleagues at a Day of Impact event — e-mail me for more information — or sign up to change a child’s story as a volunteer reader, tutor or mentor

· Take a tour of a United Way service provider — please let me know if you are interested

If you have any questions throughout the campaign, please let me know.

Thank you for your support of United Way!
[ECC or Leadership Giving Chair NAME]

P.S. Last year, more than [XXX] employees became United Way Leadership donors and helped more than 740,000 people in North Texas. Will you help even more people change their lives forever this year? Please join us and turn in your pledge form by [MONTH XX].

Tocqueville version

Subject line:
Let’s change lives forever

Body copy:
Today is the start of the [COMPANY NAME] United Way Tocqueville campaign! I’m excited about it because we have the chance to support efforts that change the lives of North Texans forever.

Take the example of a young woman named Demetria. When she started high school a few years ago, she thought college was unattainable. But by the time she graduated, she had earned acceptance to 17 colleges. United Way Tocqueville Society donors — people like you — changed her life forever because they supported the outstanding college-preparation program that helped Demetria and her classmates focus on college — and understand what it would take to get there and succeed.

During our United Way campaign, you have the opportunity to join your fellow [COMPANY NAME] employees:

· Make a gift of $10,000 or more annually and become a Tocqueville Society donor; please make your Tocqueville Society commitment by [MONTH XX]

· Come to a meeting to learn more about how United Way amplifies every dollar and volunteer hour we give so it makes the biggest possible difference in someone’s life

· Volunteer with your colleagues at a Day of Impact event — e-mail me for more information — or sign up to change a child’s story as a volunteer reader, tutor or mentor

· Take a tour of a United Way service provider — please let me know if you are interested

If you have any questions throughout the campaign, please let me know.

Thank you for your support of United Way!
[ECC or Tocqueville CAMPAIGN Chair NAME]

P.S. Last year, more than [XXX] employees became United Way Tocqueville Society donors and helped more than 740,000 people in North Texas. Will you help even more people change their lives forever this year? Please join us and make your Tocqueville Society commitment by [MONTH XX].

Impact area #1: Education

Subject line:
Nine weeks

Body copy:
At this point in the [COMPANY NAME] United Way campaign, you’ve had a chance to hear about the important work United Way does in North Texas: enabling people to live healthy, responsible lives, helping families leave poverty permanently and preparing kids to graduate and succeed.

I want to give you an example of how your United Way gift can impact the life of a wonderful child in our community. Julio had been getting grades in the low 60s. He’d even started to act more aggressively. But in just nine weeks, he brought his grades up into the 80s and 90s and became much calmer. A key reason why is because United Way of Metropolitan Dallas investors — people just like you — support parent-education classes like the one that helped Julio’s mom, Irais, become more fully involved in his academic success.

In the class, Irais learned to establish a regular routine that helped Julio complete his homework. She discovered how to use the school’s parent portal to make sure he turned in all his schoolwork. “Because Julio knows I’m watching him and that he has my support, he’s significantly improved his grades and changed his behavior,” Irais adds. “Thank you, United Way, for teaching me how to help my son be a better student.”

When you invest in the United Way Community Impact Fund, you support exceptional local programs that help tens of thousands of North Texas students like Julio prepare for a more successful future.

If you’ve already given, I thank you for contributing to the success of the [COMPANY NAME] campaign and the strength of our community.

If you haven’t made your pledge, I hope you’ll consider giving to United Way this year. The United Way Community Impact Fund makes it easy for all of us to help more people change their lives forever.

Thank you,
[ECC NAME]

Impact area #2: Income

Subject line:
“Opportunities I didn’t think I would ever have”

Body copy:
I hope you’re excited about the [COMPANY NAME] United Way campaign. It’s a great opportunity for us to unite with people throughout our community who want to change people’s lives forever.

People like Michael. Four years ago, Michael was 30 years old and unemployed. He says, “I was kind of lost but today I have a career — not just a job. I’ve achieved financial stability and set goals to look forward to.” Michael gained control over his life thanks to United Way of Metropolitan Dallas investors like you.

Michael transformed his life when he joined a job skills training program supported by United Way. For three months, Michael worked with master plumbers, electricians and other experts to earn the certificates and learn the skills he needed to get a job with an electrical contractor.

Today, Michael is close to getting his journeyman’s license — and has a long-term goal of becoming a foreman. He says, “United Way investors gave me opportunities that I didn’t think I would ever have.”

By giving to the United Way Community Impact Fund, United Way supporters helped more than 3,900 people strengthen their job skills last year. That’s just one example of how United Way helped more than 740,000 North Texans change their lives forever.

If you’ve already pledged your support to United Way this year, thank you so much for helping people like Michael change their lives forever.

If you’d like to support the important work that United Way does in to break the cycles of poverty, dropouts and poor health, there’s still time. Every dollar you give to the United Way Community Impact Fund helps!

Thank you,
[ECC NAME]

Impact area #3: Health

Subject line:
A great start

Body copy:
One of the things I enjoy most about the United Way campaign is the chance to see how gifts by [COMPANY NAME] employees combine to change someone’s life forever. It’s pretty easy to see when you think about a baby girl like Heaven.

Heaven’s mom and dad, Ashley and Cory, had long dreamed about having a baby. Unfortunately, Ashley’s pregnancy was marred with health complications. High blood pressure. Asthma attacks. A nearly 20-pound weight loss due to acid reflux and morning sickness.

But United Way of Metropolitan Dallas donors invest in preventive care for families in need, like the program that helped Ashley and Cory. Not only did the program help them make sure Heaven had a healthy birth, it also provides guidance, resources and support until she turns 2 years old.

Meeting regularly with their case manager, they learned about crib bumpers, the dangers of sudden infant death syndrome (SIDS) and the pros and cons of breastfeeding and formula. Cory says, “Thanks to United Way, we learned how to best care for our baby.”

Thanks to United Way investors — people just like you — Heaven has the best possible chance at a healthy future.

I hope you’ll join me in giving to the United Way Community Impact Fund and helping people live healthy lives — for tens of thousands of kids like Heaven and for all of us. Plus, our gifts to United Way will support important work in the areas of Education and Income. It’s a great way to make the biggest possible difference in someone’s life.

Thank you,
[ECC NAME]

What a dollar buys

Subject line:
More than you expect

Body copy:
One of the most common questions [COMPANY NAME] employees ask about United Way is what difference their gifts make. You might be surprised at how much an affordable weekly gift can accomplish when you invest in the United Way Community Impact Fund.

United Way amplifies the impact of every dollar you give. How? By focusing efforts on the United 2020 strategies for long-term change and by investing in proven programs right here in North Texas. Last year, people like you volunteered nearly 14,000 hours of their time to identify 144 exceptional investments that all address critical needs. For example:

· $50 per week helps two young parents teach their child under the age of 5 the skills she needs for long-term success in school.

· $30 per week employs a low-income adult by creating a job, providing placement and offering services that help him keep the job.

· $10 per week provides a child from a low-income family routine medical care to help prevent and promptly address illness.