BUSS 3048ENTREPRENEURIAL COMMERCIALISATION FOR NEW VENTURES – External/Online

Timetable SP2 2016, Class24538

Week starting / Content / Submission Details
Monday
29 February / Review course materials on Learnonline website
7 March / Topic 1: Preparatory session
1-3 The commercialisation essentials
14 March / Topic 2: Marketing essentials
2-1 The marketing essentials
2-2 The business idea for this course
Introduction to the class project – a recording will be available following the City West class
21 March / Topic 3: Entrepreneurial marketing
3-1 Models of marketing
3-2 Entrepreneurial aspects of marketing
28 March / Topic 4: Positioning and Planning
4-1 Entrepreneurial positioning and targeting
4-2 The marketing planning process
4 April / Topic 5: Market investigation
5-1 Secondary market research
5-2 Primary market research
5-3 Adoption of innovation – identifying your first customer / Tuesday 5 April, 11.00pm, Assessment 1, submit through Gradebook for peer review
Semester break
25 April / Topic 6: Product, distribution and pricing decisions
6-1 Specifying the product or service
6-2 Distribution channels
6-3 Entrepreneurial pricing / Complete the peer-review process for Assessment 1
2 May / Topic 7: Getting the message out
7-1 Communications planning
7-2 Communicating with customers
7-3 Direct marketing / Tuesday 3 May, 11.00pm, Teams email a concept statement for the business idea direct to . This counts towards the mark for their final report (Assessment 2)
9 May / Topic 8: Marketing through connections
8-1 Marketing through networks
8-2 Trade Shows and exhibitions
8-3 Social network marketing
8-4 Website marketing
16 May / Topic 9: Assembling the marketing plan
9-1 Budgeting for marketing
9-2 Putting together the marketing plan
9-3 Course Review
23 May / Topic 10: Submission and review of reports / Monday 23 May, 11.00pm Assessment 2: Group report submit through Gradebook
30 May / Complete the peer-review process for Assessment 2
6 June
SP2 Exam Period / Assessment 3: Written examination (2 hours, 50%)
Scheduled during the SP2 exam period

ASSESSMENT

Note: detailed guidelines for assessments are on the course Learnonline website. It is most important to follow those guidelines, and use the templates provided on that website.

Assessment 1 – Individual Assignment (20%)

Each student will complete an assignment that applies course materials to the business idea for the class, or to a case study that will be provided. Details will be provided on the course website. The assignment is to be presented as a poster (a single A-3 page), and students must use the template provided on the course Learnonline website. Assignments will be subject to a peer-review process that will allow each student to get feedback on their work, and to learn from the work that others have done. The way in which peer evaluation is implemented is detailed on the course Learnonline website.

Assessment 23 – Group project (30%)

A business idea is specified at the start of the seminar series. Each team submits a concept statement as a first stage in developing the business idea, and this document counts towards the assessment of the report. Teams then write a marketing plan that includes a concise analysis of the business and market environment, and sales and marketing activities for the business idea. Each team carries out face-to-face interviews with 20 potential customers to obtain primary information for their report. Document and financial templates for the report are provided on the course Learnonline website.

The assignment is to be presented as a poster (made up oftwo A3 pages), and teams must use the template provided on the course Learnonline website. Assignments will be subject to a peer-review process that will allow each team to get feedback on their work, and to learn from the work that others have done. The way in which peer evaluation is implemented is detailed on the course Learnonline website. Individual contribution to team activities counts towards the mark for this assessment.

Assessment 3 – Examination (50%)

A list of possible exam questions is provided on the Learnonline website. Five questions are selected at random, and four out of those five questions are to be answered during the two hour exam. Detailed information on how to prepare for the exam and how to answer questions is provided on the course Learnonline website. The university schedules this exam in the exam time for this Study Period. The release date for grades for this course is available through your MyUniSA.

PREREQUISITES

This course has prerequisites of 36 points of undergraduate study in any field.

TEXTBOOK

This is one of the few books that approaches marketing from the entrepreneurial point of view. It is not a large book and it is easy to read. It would be a very useful addition to your library.

Schindehutte, M, Pitt, L & Morris, M 2008, Rethinking Marketing: The Entrepreneurial Imperative, Pearson, New York

Provisional timetable, 28 January 2016