BUSINESS COMMUNICATIONS – SPRING TEAM PROJECT

PARTII:PRESENTATION

This presentation will help you develop communication skills when sharing your PRODUCT/SERVICE to your panel of investors. This presentation needs to be as persuasive, consistent, and professional as possible. Be sure that you are dressed in professional, business attire. You will use PowerPoint or Google Slides to create your presentation.


You will be assessed as a teambased on:

OPENING: Your team will need to capture the audience’s attention with a good “hook” or “creative and interesting” beginning. Your team must state the desired outcome and preview the key points of the presentation. Provide your audience with some benefits they will receive after listening to the presentation. **You may want to include what your company is looking for in terms of investment dollars and equity in your company**

BODY: Your team will need to provide relevant and effective content. Be sure that your key points are clear and have achieved your desired outcome. Make sure that your recommendations are reasonable with enough detail so that the audience can understand the main idea(s). Your presentation must be organized so that it is easy-to-follow.

KEY POINTS OF YOUR TEAM’S PRESENTATION:
  • Introduction of YOUR Company (describe who each team member is with name, expertise (if desired), and/or what areas of the business plan proposal they worked on if desired). Refer to your Company Background section of theproposal.
  • Statement of Need (as a prelude to describing your product/service, give the audience a purpose or rationale for your business plan by discussing the industry and possibly the history of your product, or how your product will help your stakeholders—indicate your stakeholders).
  • Product/Service Description (describe your product/service by presenting the features and benefits and competition. Refer to the Product/Service Description section of theproposal.)
  • Market Analysis (Describe your marketing mix and targetmarket)
  • Financial Analysis (Indicate the start-up costs and some important assumptions about the financial aspects of your proposedproduct/service)

CLOSE: Your team will need to review the key points of your product/service with a strong emphasis on the value of your company and product in order to persuade the investors to want to be a part of your ownership structure. Your team will want to think of something interesting that “can” remind them later of your business plan proposal in order to “set” your team apart from the other teams seeking financialsupport.

VISUAL SUPPORT: Your presentation must have good visual appeal; your presentation template is professional and fresh. Your team’s slides must reinforce your key points in a consistent font sizes/titles/subtitles/etc. using an aesthetically-pleasing format that will appeal to your audience. Also, you MUST include evidence of slide transitions, slide animations, and insertion of graphics (pictures/charts/graphs) or points will be deducted. Optionally, you can include video clips and sound clips to reinforce concepts in your proposal.

You will be assessed individuallybased on:

DELIVERY: You (separate from your team) should have a polished and professional presentation. Be aware of your nonverbal communication through your posture, demeanor, etc. You must sound credible, somewhat natural and conversational (not too casual or informal…there is a difference). You should only ‘quick reference’ any notes or note cards you may have and try to develop a rapport with your audience possibly through humor, stories, anecdotes, etc. You shouldn’t stare at the slides when you are speaking, but possibly glance at them to point out information. You should maintain good eye contact and a clear tone of voice.

BUSINESS COMMUNICATION – PRESENTATION RUBRIC

STUDENT: / TEAM:
1 / 2 / 3 / 4
Organization – Cohesive Oral & Visual Presentations (technology integration) / Poor organization; no transitions topic to topic; misspelled words (4+); incorrect grammar; technology not used or used incorrectly; no integration. / Moderate organization; few transitions topic to topic; misspelled words (3+); some incorrect grammar; moderate use of technology or used incorrectly; moderate integration. / Good organization; good transitions topic to topic; misspelled words (2+); correct grammar; good use of technology; good integration. / Exceptional organization; excellent transitions topic to topic; no misspelled words; excellent grammar; exceptional use of technology; exceptional integration.
Preparation & Familiarity of Subject (timing of presentationis appropriate) / No preparation; reads all notes verbatim; no speaking fluency; did not meet time requirement. / Moderate preparation; reads some notes; some speaking fluency; met time requirement. / Good preparation; some use of notes; good speaking fluency; met time requirement. / Exceptional preparation; notes used as point of reference; speaks eloquently and fluently; met time requirement.
Vocal Delivery (tone of voice, speaking speed, mumbling, um’s, grammar) / Poor vocal delivery; no enthusiasm; does not enunciate/monotone/too animated; talks too
slow/fast; use of “um’s”,” like’s”, “you know’s”; poor grammar/ mechanics. / Moderate vocal delivery; moderate enthusiasm; some enunciation/ monotone problems; some animation; talks too slow/fast; some “um’s”,” like’s”, “you know’s”;
minimal proper grammar/ mechanics. / Good vocal delivery; good enthusiasm; enunciates clearly/good tone of voice; good speed; very few “um’s”,” like’s”, “you
know’s”; good use of proper grammar/ mechanics. / Exceptional vocal delivery; excellent enthusiasm (natural); enunciates clearly/ excellent tone of voice; good speed; no “um’s”,” like’s”, “you
know’s”; exceptional use of proper grammar/mechanics.
Non-Verbal Delivery (eye contact w/audience, distracting mannerisms) / Poor non-verbal; looks at PP while speaking; excessive distractions -- taping lectern, hands in pockets, arms crossed, hair, rocking; poor posture; unprofessional dress; no eye contact. / Moderate non-verbal; looks at PP a few times while speaking; moderate distractions – taping lectern, hands in pockets, arms crossed, hair, rocking; fair posture; unprofessional dress; moderate eye contact. / Good non-verbal; minimal use of PP (only as guidefor speaking); minimal distractions – taping lectern, hands in pockets, arms crossed, hair, rocking; good posture; professional dress; good eyecontact. / Exceptional non-verbal; use of PP as guide for speaking; no distractions - taping lectern, hands in pockets, arms crossed, hair, rocking; excellent posture; professional dress; excellent eye contact.
Presentation Media & Graphics (slide presentation) / Poor presentation; long, narrative slides; poor background and/or graphics. / Moderate presentation; some narrative slides; minimal background and/or graphics. / Good presentation; slides with bullets; good background and/or graphics. / Exceptional presentation; slides with bullets; background and/or graphics are appropriate.

SCORE: (XX/20) X5 =

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