Business and Technical English (Eng201)

Business and Technical English (Eng201)

Spring 2017Assignment No. 1

Name: Muhammad ZeeshanTotal Marks: 20

VU ID: MC170202331

Q1. Imagine you are working as a deputy manager in ‘Universal Business Equipment (pvt.) Ltd.’. Your organization has organized an annual function where big announcements are expected from the Chief Executive. The mega day has approached and your name has been announced among the few fortunate people who have got 50% raise on their salaries. In the middle of your jubilation, you hear another announcement calling you on the stage to express your feelings about the increment. Oops! You are an introvert by birth and have never seen audience from rostrum and now you not only have to see them but to speak to them also and the worst thing is you have to speak IMPROMPTU. What will you say on the stage? Write your impromptu speech in 150-200 words. (10 Marks)

Answer:

Hello,

Good Evening Ladies and Gentlemen,

My name is “Abdullah” and I am the Deputy Manager of your company “Universal Business Equipment Pvt. Ltd. I am working here since 2009.

First of all I thanks to Allah, after that my Chief Executive who announced my name who got 50% increment in Salary. I was very excited when I heard my name and suddenly it was another excitement for me when I called on stage. I don’t have words to describe my feelings which I have now. It’s really mega day for all of us and especially for me to achieving this success.

Any Company/Organization can never perform well until their employees perform well with their deservation and determinations. This organization has very good thinking that they always appreciate the employees’ struggle and hardworking, and this is the thinking which makes an employee to do work hard.

I will appreciate my higher management who appreciated my talent and skills and give me opportunity to achieve this success. I will try my best to do my work more effectively and in a way as my Management wants and which my organization deserves.

In the last, again thanks all of you who are here in this mega event and for supporting us.

Have a good event.

Q2. Read the following passage carefully. Underline five signaling techniques mentioned in the passage. Which signaling technique do you think is the most important in making the presentation message clear, captivating and persuasive? Give TWO reasons to support your point of view. (5+1+2+2=10 Marks)

Any presentation requires a clear strategy or plan to help you reach your objectives. The aim is not to pass away twenty minutes talking non-stop and showing a lot of nice pictures. It is to convey a message that is worth hearing to an audience who wants to hear it. However, how many speakers really hold an audience’s attention? What is the secret for those who do? First, find out about the audience and why they need to know. Plan what you’re going to say and say it clearly and concisely.

A good speaker uses various signals to help hold the audience’s attention and make the information clear. One type of signal is to introduce a list with a phrase likeThere are three things we have to consider.The speaker then says what the three things are and talks about each one at the required level of detail. For example: There are three types of price that we have to think about: economic price, market price and psychological price. Let’s look at each of these in more detail. First, economic price. This is based on production costs and the need to make a profit… and the speaker goes on to describe this type of price. After that, he goes on to talk about the market price and so on.

Another signaling technique is to give a link between parts of the presentation. Say where one part of the talk finishes and another starts. For example, a well-organized presentation usually contains different parts and progression from one part to the next must be clear with phrases like That’s all I want to say about the development of the product. Now let’s turn to the actual marketing plan. This technique is very helpful to the audience, including those who are mainly interested in one part only.

Another type of signaling is sequencing of information. This usually follows a logical order, perhaps based on time. So a project may be described in terms of the background, the present situation and the future. Key words in sequencing information are first, then, next, after that, later, at the end, finally, etc.

Still another technique which helps to emphasize the key points is careful repetition. For example,As I’ve already said, there is no alternative but to increase production by 100 per cent or I’d like to emphasize the main benefit of the new design – it achieves twice as much power with half as much fuel.

The final technique concerns timing and quantity of information. Psychologists have suggested that concentration is reduced after twenty minutes talk without a break or change in activity. Furthermore, audiences should not be overburdened with technical details or given too many facts to remember. It is claimed that to ask people to remember more than three things in a five minute talk is too much. Any such calculations are probably not very reliable, but every speaker needs to think about exactly how much information of a particular type a specific audience is likely to absorb and plan accordingly.

Answer:

Five Signaling techniques are as follow:

Introduce a list with a phrase like There are three things we have to consider.
Give a link between parts of the presentation. Say where one part of the talk finishes and another starts.
Sequencing of information.
Technique which helps to emphasize the key points is careful repetition.
Timing and quantity of information.

Most Important signaling technique is:

Introduce a list with a phrase.

Reason:

We can links between parts of the presentation in such way.
Sequencing of information will be very effective for presenter and the audience to write the important notes in points.

For Example:

There are three types of price that we have to think about: economic price, market price and psychological price. Let’s look at each of these in more detail.

First, economic price. This is based on production costs and the need to make a profit… and the speaker goes on to describe this type of price.

After that,Now we have second price which is economic price.