BUS705 Innovation and Management Decision Making 2017/18 Assignment task: 3 Criteria Sheet – Decision Essay

Based on the Case Study of Etihad Airways. Etihad Airways network of equity-based alliance partners has been losing money.

With a new CEO, the organisation needs to decide whether to pursue the equity alliance model used by the previous CEO (which has incurred significant losses but, maybe, points to a better future with greater market share and route penetration) or whether an alternative approach is more appropriate.

INRODUCTION : WHAT IS INNOVATION & MANGEMENT DECISION MAKING, WHAT IS LEADERSHIP & WHY IT IS SO VITAL ORGANISATION SUCCESS AIM. ( MINIMUM 70 WORDS )

Conduct an analysis of Etihad Airways and the industry they operate in to identify key strategic issues and opportunities.

Address the issues necessary for sustained future success of the enterprise:

(EACH QUESTION MINIMUM 200 WORDS )

• What actions should the new CEO undertake?

• How should the new CEO set an example for others?

• What should be the new vision of the future?

• How could the new CEO inspire others toward a common purpose?

• How would you create an environment that promotes creativity and risk?

• How would you build a cohesive and spirited team?

• How would you share power yet maintain accountability?

• How would you build a sense of wellbeing?

Explain in what ways the leader’s failure to ‘Inspire a Shared Vision’ will impact their ability to maintain a cohesive work environment? Provide an example that illustrates this impact. ( MAIN PART OF ASSIGNMENT)

The essay will clearly state a position, provide support for the position, raise a counterargument or objection, and refute it.

The evidence, both in support of the position and in refutation of counter positions, is persuasive and original (that is, drawn from the student's own observations). The essay tackles a significant objection or counterargument, not a trivial one. The relationships between position, evidence, counterargument, and refutation are clear, and the essay does not contain extraneous or irrelevant information.

RECOMMEDATION

MINIMUM 10 REFERENCES

CONCULSION

Name: Tutor:

Grade / High Distinction / Distinction / Credit / Pass / Fail
Executive summary and presentation
Report is:
- professionally presented;
- uses
appropriate referencing; and
- contains an
Executive Summary.
/ 5 / - The Report is professionally presented and is free from errors;
- The Executive Summary provides a thorough overview of the entirety of the report;
- The key issues highlighted are based on international business concepts and supported by high-quality international business research, appropriately referenced. / -
-
- / The Report is well presented and is relatively free from errors;
The Executive Summary provides a well-developed overview of the report; The key issues highlighted are based on international business concepts and are supported by quality international business research, appropriately referenced. / -
-
- / The Report is well presented, however contains some errors; The Executive Summary provides an overview of the report;
The issues highlighted are based on international business concepts and supported by some international business research, which is referenced. / -
-
- / The Report contains some errors;
The Executive Summary provides a limited overview of the report; The issues highlighted are based on international business concepts and supported by some international business research, which is referenced. / -
-
- / The Report fails to provide an Executive Summary, or provides an Executive Summary that is vague and limited in depth with
no recommendations; The Report contains many errors;
References are not, or are inappropriately, provided.
Report delivers:
- An analysis of
the airline industry and competition
- - interpolation and
extrapolation of data and research
/ 5 / - A comprehensive analysis of key industry based competitors and the global airline industry is provided;
- Analysis is justified and thoroughly supported by the application of business theory and high-quality research / -
- / A strong analysis of key industry based competitors and the global airline industry is provided;
Arguments are justified and well-supported by the application of business theory and high-quality research / -
- / Analysis is logical, whereby a sound analysis of key industry based competitors and the global airline industry is provided; Arguments are justified and are supported by academic research. Application of business theory is also provided. / -
-
- / Analysis is acceptable, whereby an analysis of key industry based competitors and the global airline industry is provided;
The arguments are either only somewhat justified, or somewhat supported by academic research; Only a limited amount of business theory is applied. / -
-
- / Analysis is not logical and fails to consider the key industry based competitors and the global airline industry;
Arguments are either not supported or unjustified;
Application of business theory is either limited or absent.
Report delivers:
- A resources and
capabilities analysis of Etihad Airways
- - interpolation and
extrapolation of data and research
/ 5 / - A comprehensive analysis of resources and capabilities of Etihad Airways is provided; and
- Analysis is justified and thoroughly supported by the application of international business theory and high-quality research. / -
- / A strong analysis of resources and capabilities of Qatar Airways is provided; and
Arguments are justified and well-supported by the application of international business theory and highquality research. / -
- / Analysis is logical, whereby a sound analysis of resources and capabilities of Qatar Airways is
provided;
Arguments are justified and are supported by academic research. Application of international business theory is also provided. / -
-
- / Analysis is acceptable, whereby an analysis of resources and capabilities of Qatar Airways is
provided;
The arguments are either only somewhat justified, or somewhat supported by academic research; Only a limited amount of international business theory is applied. / -
-
- / Analysis is not logical and fails to consider the resources and capabilities of Qatar Airways; Arguments are either not supported or unjustified; Application of international business theory is either limited or absent.
Report delivers:
- demonstration
of innovative and effective business decisions
/ 10 / - Well thought out, insightful and thorough decision making approach;
- Approach used is based on
solid arguments, justification, and theories of decision making;
- Research from high-quality literature supports the recommendations. / - Well thought out and thorough decision making approach;
- Approach used is based on arguments, justification, and theories of decision making;
- Research from quality literature supports the recommendations. / - Reasonable effort to think through issues and apply an appropriate decision making approach;
- Approach used is based on theories of decision making;
- Research from literature supports the recommendations. / - Some effort to think through issues and apply a decision making approach;
- Approach used is somewhat based on theories of decision making;
- Some research from
literature which supports the recommendations. / - Little effort to think through issues
- Decision making is random and not supported;
- Approach used is not based on theories of decision making;
- Little or no research from literature which supports the recommendations.
Report delivers:
- formulation of optimal pathway for competitive advantage
/ 10 / - Well thought out, insightful and thorough recommendations on
strategic approach for Etihad
Airways;
- Recommendations based on
solid arguments, justification, and theories of decision making;
- Research from high-quality literature supports the recommendations. / - Good recommendations on
strategic approach for Etihad
Airways;
- Recommendations based on
solid arguments, justification, and theories of decision making;
- Research from quality literature supports the recommendations. / - Some recommendations on
strategic approach for Etihad
Airways;
- Recommendations mostly based on solid arguments, justification, and theories of
decision making;
- Research from some
literature supports the recommendations. / - Minimal recommendations
on strategic approach for
Etihad Airways;
- Recommendations
somewhat based on solid arguments, justification, and theories of decision making;
- Research from some
literature supports the recommendations. / - There is no justification as to the choice of Recommendations;
- If recommendations are provided, the justification is weak and not well supported by literature.
- Recommendations are random
Overall mark. / Specific learning outcomes
Improve your leadership decision-making skills by assessing the important problems presented in an applied management dilemma and arrive at decisions that are effective in reducing the impact of the problem on the organisation.
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