BUILDING SPORT INDUSTRY FROM THE BASIC: THE INDONESIAN CASE

By: Dr. Siswantoyo,M.Kes.,AIFO

Sport Science Faculty Yogyakarta State University

Abstract

This study aims at revealing aboutthe development ofsportindustryin Indonesia startedfrom the bottom. Indonesia is acountrythathasmany islandsand natural resources that arevaried, each of which has thepotential forindustrialdevelopmentin differentsports. Segmentationsof sport industrythat havebeen developedinIndonesiaareinthe field ofservicesand product development.According to macrosport industryinIndonesia, therehasbeen developedand mappedinasportbookindustrydirectory. Effortstodevelop thesports industryare alsofollowedby thedevelopmentof entrepreneurship througha variety ofcross-sector, includingthroughcommunity economicempowerment, entrepreneurshipandyouththrough education.InYogyakarta State University, ithasbeen developedentrepreneurshipforallstudents.In theFaculty ofSportScience, it hasappliedstartingfrom the bottom ofthe sports industryin their activities.Sport industrythathas been developedison services, eventsand products. Development strategybasedonoptimizing theempowermentof human resources toactualizethe knowledgetogether withthe idea of​​developmentby utilizingfacilitiessportvenues. Sport-related serviceindustriesandservicesinclude: swimmingpool(1 manager, 20employees); GOR(1 manager, 2staff, 24workers; athleticsandfootballstadium(1 manager, 8workers); homesteadsports(1manager, 7workers); indoortennis(1 manager, 7workers); athletescornercafe4station(1 manager, 8workers); laboratoriesandresearchcentresare used forphysicalmeasurementandresearchathletes. Sportrelatedindustrialproducts such asproduction unitswitha football unit with a brand:YogyaSportYSU, Physical TherapyClinicin addition toproducingsportsmasseuralsoprovidesphysicaltherapyservices. Clinicis open everydaytoempowerstudentstakingthe concentration ofmassage. WemasseurassociationsportscentreisonFIKUNYIndonesia. Everage income faculty per years ± Rp. 2,5 billion. Sportrelated industryevents, manyeventsPencaksilatchampionshipheldasforstudent(elementary, middleandhigherschool). Andalsoto be heldsportseventsandcultureon September withthe name: JogjaXFusion(FU: futsaltofinda sponsor, SI: martial artstoculture, ON: collaboration).

Keywords: building, sport industry, from the basic, the Indonesian, case