Bowers & Wilkins P5 Maserati Edition Announced

January 2014

Bowers & Wilkins P5 Maserati Edition announced

Extending the collaboration between two legendary brands: Bowers & Wilkins P5

Maserati Edition Mobile Hi-Fi Headphone.

Bowers & Wilkins is proud to announce P5 Maserati Edition Mobile Hi-Fi Headphone. These join Bowers & Wilkins 805 Maserati Edition loudspeaker and Bowers & Wilkins uniquely tuned in-car audio systems for the Maserati Ghibli and Quattroporte.

Maserati and Bowers Wilkins are both renowned for their dedication to technological innovation in the pursuit of ultimate performance, both renowned for their luxurious attention to detail and use of premium materials, and both renowned for the performance and quality of their range. So it’s fitting that once again the two companies are collaborating to make great products.

P5 Maserati Edition

Bowers Wilkins highly-regarded P5 Mobile Hi-Fi Headphone is now available in a special Maserati Edition, matching the unbeatable audio performance of Bowers Wilkins with the understated opulence of Maserati.

Paying homage to the design heritage of both brands, P5 Maserati Edition delivers an immersive mobile listening experience, and the true sound performance that is synonymous with all Bowers Wilkins audio products, combined with design elements and materials drawn from Maserati’s rich Italian heritage. P5 Maserati Edition is crafted from fine-grain natural leather in Maserati’s iconic and distinctive deep racing blue, for a luxuriously comfortable fit. P5 Maserati Edition also features the iconic Maserati Trident emblem on the headband, and on the exclusive quilted leather travel pouch. The Trident was designed by Mario Maserati in 1926, based on the statue of Neptune in the fountain of Bologna’s

Piazza Maggiore.

Of course, P5 Maserati Edition also features the award-winning audio performance for which the original P5 Mobile Hi-Fi Headphone is renowned, with unfatiguing natural sound from the use of specially developed, ultra-linear neodymium magnets and highly optimized Mylar diaphragms; maximum noise isolation through a combination of sealed-leather ear pads and a closed-back design featuring a rigid metal faceplate; and extreme comfort for extended listening.

Like the original P5 Mobile Hi-Fi Headphone, P5 Maserati Edition is supplied with a Made For iPhone®- approved cable, which allows for speech and device control, as well as a high-quality, standard audio cable with gold-plated plugs. Switching between the two is facilitated by the magnetically attached ear pads, which simply pop off allowing access to the cable.

Combining Maserati’s understated style with Bowers Wilkins audio performance, the P5 Maserati Edition is a world champion for luxury listening.

805 Maserati Edition

The speaker of choice for the world’s most demanding ears and minds, Bowers Wilkins 800 Series Diamond range is steeped in audio and design innovation. The 805 Maserati Edition features numerous audiophile-grade technologies, including Bowers Wilkins’ Diamond Dome Tweeter, and delivers a listening experience synonymous with the culture and heritage of both brands.

The 805 Maserati Edition is crafted from materials that reflect the partnership: the exquisite bird’s eye maple real wood veneer and black Maserati leather reflect the luxurious interior of the brand’s cars, and

the speaker stand that forms an integral part of the 805 Maserati Edition is finished with the same polished wood veneer and features the Maserati Trident.

Bowers Wilkins P5 Maserati Edition mobile hi-fi headphones will be available at $399.99. P5 Maserati

Edition can be purchased in-stores at appointed Bowers Wilkins Diamond Retailers. Additionally, P5

Maserati Edition will be available online directly through the Bowers Wilkins official website, Maserati¹s official website and appointed Bowers Wilkins Diamond Retailers websites. (www.bowers-wilkins.com/ shop) (www.maserati.com) To find your nearest Bowers Wilkins dealer visit www.bowers-wilkins.com.

Bowers Wilkins 805 Maserati Edition loudspeaker will be available through appointed Bowers Wilkins Diamond Retailers priced at $10,000.00 per pair. To find your nearest Bowers Wilkins dealer visit www.bowers-wilkins.com.

Notes to editors

For more information, brochures, high-resolution images, please contact John or Lucette Nicoll, Nicoll

Public Relations, Inc., (781) 762-9300, John or . Download high-resolution images from www.nicollpr.com/bw_press.html

About Maserati

Maserati is one of the world’s most famous sports car brands. Founded in Bologna, Italy in 1914, the company’s dedication to performance has led to a string of sporting achievements and a series of

legendary road and sports cars. Today the Maserati trident marque continues to be a symbol of automotive innovation, engineering excellence and refined luxury.

To find your nearest Maserati dealership visit www.maserati.com

About Bowers & Wilkins

Bowers Wilkins is a high-end audio specialist and maker of some of the world’s most iconic hi-fi systems. Its portfolio of products include the Zeppelin Air Wireless Music System, P5 headphones and the flagship

800 Series Diamond hi-fi speakers, used by recording studios such as the world famous Abbey Road

Studios in London.

To find your nearest Bowers Wilkins dealer visit www.bowers-wilkins.com

Trademark acknowledgements