BOSTONCOLLEGE – OFFICE OF TECHNOLOGY TRANSFER AND LICENSING
PRELIMINARY COMMERCIAL ASSESSMENT FOR DISCUSSION
Confidential – Do Not Distribute
IR# / e.g. 200X.0XX/3 initials / TLO InitialsDate Received / From the Invention Report:
Potential Inventor(s) / List names (PI in BOLD) / Author Initials
Descriptive Title / From the Invention Report
Category / Subcategory / Use Technology Codes
Additional keywords / Relevant search terms
0.Non-confidential description for an educated generalist / Succinct 5-10 lines addressing the following:
- What is the opportunity / unmet need?
- What is the technology?
- What element of the solution does the technology provide?
- e.g. new target? new assay? new compound? new diagnostic?
1.Technology Details / Bullet point description of the science:
- What was is the scientific context? What was already known in the field?
- What was the discovery / contribution to previous knowledge?
- What is the current supporting data? (e.g. in vitro, simulations, etc.)
- What follow-on experiments are planned? (if discussed)
2. Potential Applications / Outline how this invention could be applied as a product or a service that addresses a commercial need
Leverage the ideas in the invention report, but also try to think creatively
Feel free to include multiple uses for the invention
- Qualify potential downstream applications (e.g. If inhibitors to this target are found, they could be of therapeutic relevance in osteoporosis and diabetes)
3. Market Landscape / Brief statement to define the relevant market (e.g. Though this technology may find use in multiple applications, this analysis will focus on the market for …)
Market Size and Growth
- Who are the customers?
- How many users? What is the prevalence? incidence?
- What is the size and value of the available market?
- What are revenues from current products?
- How is the market segmented? What are the dominant segments?
- Who are the key players? Is market power fragmented or concentrated?
- What have been recent trends? (e.g. acquisitions? Licensing deals?)
4. Potential Competition / Marketed Products
Product name (Company). Brief description of the product and revenues for each. Reserve company descriptions for Appendix I.
Products in development
- Product name (Company). Stage of development. Brief description or therapeutic indication for clinical trials.
Note labs, institutes, non-profits (if any) with similar area of focus. Reserve journal publications and abstracts for Appendix II.
IMPORTANT NOTE: Avoid unqualified and / or negative comparisons of the invention to other products / approaches!
If there are points of differentiation worth noting:
- Focus on the merit of the invention and the defects of the competition.
- Avoid statements that narrowly describe either the operation of the invention or the benefits of the invention over the competition
5.Key Commercialization Challenges / Note: This is perhaps the most important section for the discussion. Allow ample time for reflection – your input is greatly valued.
Questions to consider:
- Are the potential applications clear?
- What advantages need to be established relative to current options?
- Are additional data / development required?
- How might the customers or competitive environment evolve?
CONFIDENTIAL – For internal use only1v. 02072008
Appendix I: Profiles of Relevant Companies (recommended target ~10)
Company Name & Country / Company Description / Rationale for Interest / Email Contacte.g. / e.g. / e.g.
Additional Companies of Interest:
- Major pharmaceutical companies (e.g. Pfizer, GSK, Merck, Novartis, etc.)
- Major medical equipment manufacturers (e.g. Siemens, GE, Philips, etc.)
- Major high tech companies (e.g. Intel, IBM, Cisco, etc.)
See ‘Guide to Company Research’
Appendix II: Relevant Patent & Publication Search Results (recommended max. 6)
Publication Details / Author(s) / Inventor(s)Assignees(s) / Title / Relevant Excerpts / Hyperlink
Patent number
Filing date / Inventor(s)
Assignee(s) / Cut-and-paste from abstract and claims. Bold / highlightkey passages.
Journal
Volume / Issue
Page numbers / Author(s)
University? (optional) / Cut-and-paste from text available. Bold / highlightkey passages.
Web site (e.g. conference abstract)
Date (if known) / Presenter(s)
University? (optional) / Hyperlink
Basic advice:
- Start with search on the inventor. Look for previous related disclosures and / or common citations.
- Narrow key word searches by title if possible
- Check for other patents that cite the same references
- Search all known names and abbreviations, esp. for compounds and genes
Recommended resources:
- Patents: Google Patent, USPTO, WIPO,
- Publications: PubMed, SciFinder, lab web site, abstracts from industry conferences
- General: Google, Wikipedia
See ‘Guide to Patent & Publication Searching’
CONFIDENTIAL – For internal use only1v. 02072008