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Oberderdingen/Sinsheim (Germany), 18 July 2014

BLANCO celebrates the 50 millionth sink

Proven winners: quality and service

Blanco, the sink and mixer tap specialist, has new cause for celebration: the company recently produced its 50-millionth sink. The anniversary model Blanco Metra XL 6 S, which was made at the company’s Sinsheim works, also stands for one of the German manufacturer's most innovative materials. Unbeatably easy-to-clean and hard-wearing,Silgranit also delights for its pleasant feel and the delightful range of colours and models.

The success story actually began back in the 1950s, when Blanco was one of the first companies to recognise the benefits and opportunities of stainless steel, and started to make sinks out of this timeless, elegant material. Modern hob/sink unit combinations followed, and set the first standards in making kitchen tasks more user-friendly. Over the following decades, Blanco's innovative concepts and new materials transformed the standard kitchen sink into a multifunctional, ergonomic workplace. The aesthetic appeal also became more important – with resounding success.

In the mid-80s, Blanco started another new trend with coloured sinks in a composite material. And although stainless steel is still the most widely-used material today, Blanco has for years been the world's leading manufacturer of granite sinks. The company also produces its sinks in all three of its market-defining materials, stainless steel, Silgranit and ceramic, itself.

Achim Schreiber, Chairman of the Executive Board/CEO, explains the complete package that Blanco offers its customers in the kitchen and furniture retail industry as an important building block in the company's decidedly successful development. "We focus consistently on the sink centre with the sink, mixer tap and waste system. And our aim is to offer the highest quality, best service and professional design in every segment. The impressive figure of 50 million sinks confirms that our strategy is the correct one, and at the same time spurs us on to even greater success."

Captions:

Fig. 1:

Blanco, the sink and mixer tap specialist, has new cause for celebration: the company recently produced its 50-millionth sink. The anniversary model Blanco Metra XL 6 S in SilgranitPuraDur was made at the Sinsheim works, and also stands for one of the manufacturer's most innovative materials. Wolfgang Schneider (CTO, first left), Leo Schröder (Shift Supervisor), Rene Freund (plant manager), Achim Schreiber (CEO) and Rüdiger Böhle (CFO) celebrated the anniversary together with a large number of colleagues.

Fig. 2:

50 million Blanco sinks have been produced to date. This impressive figure also represents a terrific team effort by Blanco's entire workforce, as CEO Achim Schreiber confirmed in his address. The milestone was celebrated most fittingly at the Sinsheim plant for Silgranit sinks.

englKT091 / 07-14