Bene Opens New Flagship Store in Frankfurt

PRESS RELEASE

Bene opens new flagship store in Frankfurt

Frankfurt, Waidhofen an der Ybbs, 6 December 2017: The office of the future will soon have a new address in Frankfurt. Bene, the leading international specialist in the design and furnishing of inspiring office and working environments, is opening its new showroom in Frankfurt's “Taunus Turm” in early December. Bene will then be showing its future-oriented office solutions for communication and exchange as well as management and teamwork, spread out over 400 m² directly in the centre of Frankfurt. Frankfurt is one of Bene's main locations in Germany in addition to Berlin, Hamburg, Cologne and Munich.

The new site in the “Taunus Turm” replaces the existing showroom in "The Squaire" at Frankfurt International Airport. Located in the city's vibrant centre, it is a perfect match for Bene's pioneering office solutions. The international office furniture expert offers a comprehensive product portfolio of cutting-edge designs, and these highly diverse office settings can be experienced in the new exhibition area. The company presents the office as a living space where there is an interplay between zones for concentrated work, communication and collaboration, as well as high-quality executive offices.

Classics such as PARCS, TIMBA and the IDEA WALL along with product groups developed over the past year such as FRAME_S, NOOXS Think Tank, SETTLE and DELTA are on show over 400 m² and on two levels. Bene's latest innovations also feature prominently: the flexible product line PIXEL, recently honoured with FOCUS Gold and the German Design Award, along with the table and storage space system STUDIO that was just introduced in November.

The showroom also has an integrated Bene IDEA LAB, providing the perfect setting for brainstorming, planning sessions, presentations, as well as for concentrated individual work. With this space, Bene has created an environment that supports and fosters the processes for new ideas and prototypes. The idea workshop is 40m² and is available for groups of up to 20 people.

"We are delighted that we are able both to improve our proximity with customers and also present our innovative product solutions in this large new flagship store. It is a genuine hands-on Bene world for customers to experience,“ says Michael Fried, Executive Board Member for Sales, Marketing and Innovation at Bene, regarding the new location.

Bene in Germany

Bene, one of the leading companies in the European office furniture industry, has branches in Berlin, Frankfurt, Hamburg, Cologne and Munich, and recorded very positive business performance in 2016. Bene has had business premises in Frankfurt since 1998. "Germany is one of Bene's core markets in addition to our home market of Austria. The new flagship store means that we can further increase our visibility in Germany and once again improve on our strong position,"says Michael Fried, referring to Bene's healthy order situation in Germany, where the company has most recently developed and successfully implemented innovative solutions for customers including Audi, Lufthansa and Munich Airport, BayStartUp and Hanseatische Wein- und Sekt-KontorHawesko GmbH.

About Bene

The international office expert is a specialist in the design andfurnishingofofficeandworkingenvironments. Bene definestheofficeas a livingspace, anditsconcepts, products, andservices turn thisphilosophyinto a reality. The Bene Group is a globallyactivecompanywithitsheadofficeandproductionfacilities in Waidhofen an der Ybbs, Austria. Development, design, andproduction, alongwithconsultingandsales, arethereby united underone Austrian roof. As a significantmarketplayer in Europe, Bene standsfor innovative concepts, inspiringofficesand high-quality design. Bene developsandproducescustomisedsolutionsfor all companysizes – fromone-person companiesto SMEs and global corporations.

For questions and further information:

Bettina Schön

Director Market Intelligence & Public Relations Bene Group

BENE GmbH, Neutorgasse 4-8, 1010 Vienna

Phone: +43-1-53 426-1296 Mobile: +43-676-8151-1296

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