Press Release

Be like the Müllers: earn a Bravo!

Barilla celebrates good times - together with Thomas and Lisa Müller

Cologne, 10 May 2016 - "A Bravo for you!", says the new campaign's slogan with which Barilla invites people throughout Europe to charm their loved ones with special attention. So, in Germany, the footballer Thomas Müller and his wife Lisa donned their chef's aprons. With the slogan "Do it like the Müllers: earn a Bravo!" they are the new faces of the German campaign. Together with Barilla they urge us to celebrate good times, as well as small and great successes, in our hectic everyday lives. With a "Bravo" for personal performances, but also for particularly tasty pasta dishes which - thanks to the proven Barilla quality - always turn out a treat, even with inexperienced cooks.

The Müllers love pasta

Thomas and Lisa Müller have been married for six years and they are both successful sportspeople who love Italian cuisine - therefore they are a perfectly suited to the Barilla brand. "Thomas and Lisa Müller support the values that also characterize Barilla: success achieved through hard work and passion for one's job", says Claus Butterwegge, Vice President cluster central Europe. "That is why they are the ideal Barilla partners and we are delighted about this excellent partnership." As successful sportspeople, eating a balanced diet is very important to both Thomas and Lisa. But they don't deny themselves the pleasures of food. Both know very well that pasta is not just delicious, it's also an important source of energy. That is why Lisa always cooks Thomas’ favourite pasta dish after a successful match –it’s her way of telling him "Bravo" for his performance. "Every time Thomas wins, we eat pasta. Pasta is simply his favourite dish!", says the dressage rider about this kitchen ritual. "After a long match the body needs a lot of energy and that’s why pasta is always on my menu. Luckily Ijust love Italian food", comments the Bayern Munich player. Even at the Müllers, regardless of their sporting prominence, cooking means preparing simple and tasty dishes. Barilla helps them and everybody else to achieve this, with products with the proven Barilla quality that brings the real taste of Italian pasta.

An offer from Italy. What is happening at the Müllers?

Thomas and Lisa Müller are the stars of three new online spots that this year represent the heart of the Barilla campaign. The first spot takes us into the Müllers' home. Thomas comes home from training and announces enthusiastically that he has received an offer from Italy. Startled, Lisa drops her wine glass. With a winning smile Thomas picks up the glass and hands her a packet of Barilla Spaghetti - Lisa grabs it and smiles back at him. Then she gets Thomas to cook a tasty pasta dish and in the end she even rewards him with a "Bravo!"

A Bravo for you - on TV as well

The German TV spot, an integral part of the European campaign "A Bravo for you", was launched on April 28. A father watches anxiously as his daughter performs a dance routine in front of a jury. At the end of the performance, the jury and the father express their joy about the girl’s success by shouting an excited "Brava!”. Once home, with the help of Barilla the father surprises her daughter with a delicious pasta dish. He praises her again with a loving "Brava". By the way:the star of the new Barilla spots is the German dancer Leonie Brower-Pohlenz. The talented 12-year-old from Bremerhaven is the HipHopDuo world champion and Solo vice world champion. The campaign and the TV spot were developed by the Milan advertising agency J. Walter Thompson.

You can download the spot and the high-resolution photographic material here:
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The Barilla Group

Founded in 1877 in Parma as a shop producing pasta and bread, Barilla today is one of the main Italian food groups. World leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group currently owns 29 production sites - 14 in Italy and 16 abroad - and exports to over 100 different countries. Every year, its plants produce over 1,700,000 tons of food products that are enjoyed all over the world, under the following commercial brands: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla.

The Barilla Group has chosen only one way of doing business: "Good for you, good for the planet." "Good for you" means constantly improving our products, motivating people to adopt healthy lifestyles and improving access to food and social inclusion. "Good for the planet" means promoting sustainable supply chains and reducing the amount of CO2 we emit and the water we consume during production.

For further information:

BARILLA Deutschland GmbH, Gustav-Heinemann-Ufer 72 c, 50968 Cologne

Tel.: +49 (0) 221 84618-0, Fax: +49 (0) 221 84618-380, Internet: