January 1, 2010

1600 Pennsylvania Ave.

Anywhere, USA 12345

Dear ______,

It was a pleasure speaking with you on the telephone yesterday. As promised, I am sending you information on the career opportunities as a Health Coach with Take Shape For Life.In this email I will give you an overview of our program and links to some websites for you to explore.I will warn you up front that this is a fairly comprehensive email but when you are finished with it, you will have a good grasp of our business model.

When you’ve had a chance review this material, I will be happy to answer any of your questions.

Background information on Take Shape For Life and Medifast

Take Shape For Life is a wholly owned subsidiary of Medifast - a 30 plus year-old company listed on the New York Stock Exchange(NYSE:MED)with the reputation of being the premier nutritional solution for disease and weight management in America.The company is rock solid financially and it owns both an FDA inspected state-of-the-art manufacturing facility and separate warehousing.In November 2006, Forbes listed us as #28 in the top 200 small public companies in America.

Medifast produces safe and effective, nutritionally balanced meal replacements for weight and disease management.These products have been recommended by over 20,000 physicians since 1980, and successfully utilized by over 1,000,000 people.Take Shape For Life (TSFL) is the professional Health Coaching arm of Medifast and is now its largest division.TSFL Health Coaches are comprised of physicians, chiropractors, and other health care professionals as well as Certified Health Coaches.Participants are trained to help Clients facilitate Take Shape For Life programs that utilize medical protocols and the Medifast product line.

Using medically-formulated portion-controlled meal replacements, Take Shape For Life offers non-drug therapies designed to help people manage various disease entities such as Type II diabetes, high cholesterol, hypertension, joint disease, non-HRT menopause therapy for women, as well as combating overweight and obesity by using nutritional intervention. Rather than treat

symptoms with drugs, our approach is to focus on the root causes of many diseases; obesity and overweight.

In relation to weight loss, we offer a 2-Phase approach: First, to help Clients safely and rapidly reach their healthy weight and then second, to teach them the skill sets, behavior modification, and habits of health for long-term success.With our help, Clients are successful because they are taught how to maintain a healthy weight for life using our BeSlim® lifestyle approach.It goes without saying that success rates are significantly higher when Clients work with a knowledgeable and caring coach rather than trying to do the program alone.

What’s exciting about our program is that people get predictable results that literally change their lives.As you watch the progress of your Client on the program, you will see dramatic positive health changes with many of your Clients being able to come off or reduce various medications.

The Challenge Before Us

As you are aware, we are witnessing a major health crisis in America today. Over two-thirds of adult Americans are overweight (over 120 million people). Half of these people are considered to be obese.Furthermore, over 30 percent of our children are overweight and half of them are also obese.According to BaylorUniversity, if this trend continues by 2022 over 80 percent of us will be overweight.

Being overweight is very dangerous and leads people down the slippery slope to diabetes, heart disease, arthritis, liver disease, and certain types of cancer.In fact, being overweight is quickly becoming the #1 preventable disease generator in America… soon to overcome diseases from tobacco use.The human and financial costs for this epidemic are enormous and are beginning to threaten our health care system. This challenge has spawned a multi-billion dollar industry that is growing at about 7 percent annually.

There is obviously an enormous need for our services as we provide a time-tested and clinically proven solution to this problem.People are looking for safe and long-term answers to weight and other health related problems.Our business is positioned to fill this need.

Some Facts on the Take Shape For Life Solution and

Why It Works:

  1. Medifast manufactures the product and Take Shape For Life delivers the program.
  2. The company is physician-led and the program and products were developed under medical protocols.
  3. Our program is both safe and proven, with multiple clinical studies including a published study by researchers from JohnsHopkinsUniversity.
  • JohnsHopkinsWeightManagementCenter - For over 8 years, the JohnsHopkinsWeightManagementCenter in Baltimore, Maryland has chosen Medifast Products for their very-low-calorie program Clients.
  1. The products are whey based or heart-healthy soy-based meal replacements and do not contain harmful herbs or stimulants.
  2. We are NOT a diet. Diets rarely work long-term. We offer a program to safely and rapidly help people lose weight and then teach them how to keep it off for life.
  3. On our program, Clients eat 5 Medifast meals per day(consisting of shakes, soups, oatmeal, chili, food bars, etc.) and one “healthy” regular meal consisting of lean protein (chicken, fish, or lean meat) and a salad or green vegetable.
  4. The program is easy to follow. Clients typically are not hungryand they can expect to lose significant weight: up to 2 to 5 pounds a week.
  5. The cost for the meals is about $10 per day. However, since Clients are redirecting their food dollars, the money they spend is literally cost-neutral because they are not eating other foods - with the exception of their one Lean and Green meal – while on the program. Furthermore, the cost of the consulting by a Health Coach is included in the cost of the food. Clients do not pay Health Coaches to coach them.Take Shape For Life pays Health Coaches.

The Business of Being a Health Coach

Provided you are interested and we feel we can work together, I will help you get your business established and profitable right from the start. Here are some aspects of being a Health Coach:

  • You can develop part-time income, replacement income, or financial independence depending upon your goals and ambition.
  • The role of a Health Coach is to acquire and support Clients (and if you want, other Heath Coaches).
  • Part of your activities as a Health Coach will be to coach, mentor, advise, educate, and encourage (1) Clients - to primarily lose weight and then teach them how maintain their ideal weight for life- and (2) Health Coaches - to build and operate their own businesses.
  • You’ll have your own co-branded website for e-commerce and to promote your business.
  • Your start-up materials will teach you everything you need to get off to a great start and we will also train and mentor you.
  • You have two options in your business.You can operate independently as a Health Coach - acquiring and servicing Clients only, or you can also become a Business Coach by developing and servicing Clients AND working with and mentoring other Health Coaches. One thing to keep in mind is that our business grows organically and many Clients you support may want to become Health Coaches with you. (Currently over 80 percent of Take Shape For Life Health Coaches first had a positive experience with program before coming onboard as Health Coaches.)If you elect to also become a Business Coach you can also work and develop specialty niche groups such as fitness centers, physicians, independent pharmacists, and chiropractors.
  • No prior experience is necessary – we will teach you what you need to know to be a great coach.

Income Potential

Health Coaches can choose to work exclusively with Clients only, or if they wish to build larger businesses, they can also develop and manage teams of other Health Coaches.Health Coach incomes grow as their competencies increase. A Health Coach moves from Health Coach (where they acquire and support Clients) to Business Coach (supporting both Clients and Health Coaches) to Business Leader.

I cannot promise you a specific income as you will be an independent contractor. However, I can tell you that active Health Coaches in our business earn some of the highest average incomes for people in this industry and if you are willing to work, you should begin to earn money immediately.

If you do decide to become a Health Coach, I am confident that we would get you profitable in your first 30 days.After that, your operating costs are minimal and we’ll help you structure your business to whatever income goals you desire.

Although I cannot promise you or guarantee you a specific income because as a Health Coach you are an Independent Contractor, I would tell you from my perspective that a reasonable expectation for a reasonable effort would be:

1st month / $350 to $1000 (Senior Coach)
3 to 6 months / $2000 to $4000/mo (Executive Director)
6 months to one year / $5000 to $10,000/mo (National Director)
1 to 2 years / $10,000+/mo (Global Director)
2 to 5 years / $10,000 to $25,000+/mo(Presidential Director)

The monthly income statistics for Health Coaches qualifying at each rank from the First Quarter of 2009 are as follows:

Senior Coach / $410.16/mo
Executive Director / $3,230.90/mo
National Director / $9,732.11/mo
Global Director / $17,274.29/mo
Presidential Director / $49,556.87/mo

*Note: These figures are only estimates of earning potential based on Q1 2009 monthly averages. These figures are not guarantees or assurances that you will do as well.

Where to Go from Here:

I have attached some great materials for you to review:

The Quick Start Guide will take you through the program.

The Business Brochure gives you a good overview of our offering to potential Health Coaches.

The DVD Becoming a Health Coach will give you an overview of the Health Coach opportunity.

If you’d like I can also send you some other information in print and electronic formats.We will need a mailing address if you’d like those materials.

You can also get more information on the program for Clients on my website: is the site her Clients see. For information on career opportunities you will find that on my business site: .

Dr. Wayne Andersen, the Medical Director of both Medifast and Take Shape For Life, just completed a new book entitled, Dr A’s Habits of Health. If you have the time, I would strongly recommend that you check out his website: to get a flavor of the mission and purpose of Take Shape For Life.

I cannot tell you just how wonderful it is to do this business!In my personal experience I have never found a business that is more rewarding andI’ve never done anything professionally that has been more fun or more profitable.Take Shape For Life has helped tens of thousands of people get healthy as well as helping lots of folks earn money…from a little extra cash to more income than they’ve ever dreamed of.It is a very special thing to be positively involved in the lives of other people.

Enjoy the materials and I will look forward to speaking with you on _____. If you have any questions or concerns in the meantime, please don’t hesitate to give me a call.

Health and Happiness,

Your Name

Certified Health Coach # 0000000

(Your business rank, i.e. Executive Director),

987-654-3211 Office

123-456-7899 Cell