Audio-Technica Reduces the Price of The

PRESS RELEASE

Contact: Neilson/Clyne

Tel: (615) 662-1616

Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

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AUDIO-TECHNICA REDUCES THE PRICE OF THE

AT3060 PHANTOM-POWERED TUBE MICROPHONE

— Audio-Technica’s renowned 30 Series includes a critically acclaimed

tube microphone at a new low price —

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STOW, OH, March 27, 2006 — Leading microphone manufacturer Audio-Technica U.S., Inc. has reduced the price of its acclaimed AT3060 Phantom-powered Tube Microphone. The AT3060 is now available with an estimated street price of $399 U.S. ($499 U.S. MSRP) — the lowest price ever for vintage A-T tube sound.

Audio-Technica’s AT3060 represents groundbreaking developments in tube microphone technology, as Audio-Technica once again breaks the price-for-performance barrier. A distinguishing feature of the AT3060 is that it operates on standard 48V phantom power; as a result, it does not require a separate power supply and cable, making it as easy to set up and use as a standard condenser microphone. Audio-Technica has made this possible at an extremely affordable price point, which allows a wide range of users to experience the AT3060’s sonic excellence and warm classic tones.

The AT3060 features a large-diameter diaphragm cardioid condenser element, delivering high sensitivity and smooth sound with low overall noise levels, while a precision-machined, nickel-plated brass acoustic element baffle provides enhanced element stability and optimizes sensitivity. The tube used in each AT3060 is hand selected and aged to maintain peak performance, and the tube itself is shock-mounted to dampen mechanically induced vibration.

Electronically, the AT3060 includes a large coupling transformer to provide superior linearity at low frequencies, while precision valve design delivers the traditional warmth of the classic tube microphones. With its rich bottom end, mid-range presence, and smooth top end, the AT3060 is perfect for studio production, recording, and project studio applications. A silver satin finish ensures the microphone looks as beautiful as it sounds.

The AT3060 Phantom-powered Tube Microphone includes the AT8458 shock mount to provide superior isolation, and a protective pouch. This unique microphone has been created using state-of-the-art design and manufacturing techniques to ensure compliance with A-T’s stringent consistency and reliability standards.

The AT3060 is currently available with an estimated street price of $399 U.S. ($499 U.S. MSRP).

Photo File: AT3060.JPG

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Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact

Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.

Tel: (330) 686-2600; Fax: (330) 688-3752; Web:

—For further information regarding product availability and pricing in Europe, please contact Denise Burnage, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441,

Fax: +44 (0) 113 270 4836

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