ATLAS Cultural Tourism Research Project

English Questionnaire Modules (African Version)

Module A: Motivation

Office use only: site ______no. ______

A1) Have you ever been to this area/site before?

Yes / No

A2) To what extent do you agree or disagree with the following statements?

(Please circle a number from 1 to 5)

This experience has increased my knowledge
Disagree 1 2 3 4 5 Agree
It was very relaxing being here
Disagree 1 2 3 4 5 Agree
There are lots of interesting things to see
Disagree 1 2 3 4 5 Agree
I like the atmosphere of this place
Disagree 1 2 3 4 5 Agree

A3) What is the primary purpose of your current trip?

Holiday
Visit a cultural attraction
Attend a cultural event
Visiting relatives and friends
Business
Conference
Sports event
Shopping
Other

A4) If you are on HOLIDAY, what type of holiday are you taking?

Sun/beach holiday / Rural holiday
Health/wellness / Touring holiday
Cultural holiday / City trip
Ecotourism/nature holiday / Sports holiday
Creative/educational holiday

Module B: City comparisons

B1) Please tick from the following list the FIVE cities which you think are most suitable for a cultural holiday

Cairo / Luxor
Cape Town / Maputo
Dakar / Marrakesh
Dar-es-Salaam / Mombasa
Fes / Nairobi
Harare / Nakuru
Johannesburg / Pretoria
Lusaka / Tunis

Module C: Stay and Activities (visitors only)

C1) In what type of accommodation are you staying?

Own home
Second residence
Hotel
Self catering accommodation
Bed & breakfast/room in private house
Caravan/ tent
With family & friends
Youth hostel
Not sure yet

C2) How many nights will you be staying in this area?

Write in number______

C3) Have you visited or are you planning to visit any of the following cultural attractions or cultural events in this area?

Museums / Cinema
Monuments / Pop concerts
Art galleries / World music events
Religious sites / Classical music events
Historic sites / Dance events
Theatres / Traditional festivals
Heritage/crafts centres

C4) How satisfied are you with your visit to this area/site, on a scale from 1-10?

Very Unsatisfied / Very Satisfied
1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10

Module D: Expenditure (Visitors only)

D1) Can you indicate approximately how much you have spent (or will spend) during your stay in this area?

Currency______
Travel / ______
Accommodation / ______
Food, drink, shopping / ______
Total / ______

Module E Information sources (visitors only)

E1) How did you arrange the travel and/or accommodation for your trip?

All-inclusive package
Travel and accommodation booked separately
Nothing booked in advance

E2) If you made a travel or accommodation booking, did you

Book in person at travel agency
Book via Internet
Book directly (by phone, fax or email)

E3) What sources of information did you consult about this area BEFORE YOU ARRIVED here?

Family/friends / TV/Radio
Previous visit / Newspapers/Magazines
Internet / Tour operator brochure
Tourist board / Guide books
Travel agency

E4) What sources of information have you consulted AFTER YOU ARRIVED in this area?

Family/friends / Local brochures
Tourist information centre / Guidebooks
Internet / TV/Radio
Tour operator information / Tour guide
Newspapers/Magazines

Module F: Profile

F1) Where is your current place of residence?

Local area
Rest of the country / Abroad (country) ______

F2) Please indicate your gender

Male / Female

F3) Please indicate your age group

15 or younger / 20-29 / 40-49 / 60 or over
16-19 / 30-39 / 50-59

F4) What is your highest level of educational qualification?

Primary school / Bachelor degree
Secondary school / Master or Doctoral degree
Vocational education

F5) Which of the following categories best describes your current position?

Employee / Housewife/man or carer
Self employed / Student (go to F7)
Retired / Unemployed

F6) Please indicate your current (or former) occupational group

Director or manager
Professional (doctor, lawyer, teacher, etc)
Technical professions (technicians, nursing)
Clerical/administration
Service and sales personnel
Manual or crafts worker

F7) Is your current occupation (or former occupation) connected with culture?

Yes / No

F8) Which category best describes your annual household gross income group?

7,500 USD or less / 45,001-60,000 USD
7,501-15,000 USD / 60,001-75,000 USD
15,001-30,000 USD / 75,001-90,000 USD
30,001-45,000 USD / More than 90,000 USD