Assistant Professor of Operations Management

Margaret P. Pierson

Assistant Professor of Operations Management

Tuck Hall

Hanover, NH 03755

Email: ;Office:603.646.6439;Mobile: 401.497.8891

Academic Positions

2012-Present /

Tuck School of Business, Dartmouth College, Hanover, NH

Assistant Professor

2010-2012 /

Harvard Business School, Harvard University, Boston, MA

Post-Doctoral Research Fellow
2005-2010 /

Columbia Business School, Columbia University, New York, NY

MBA/EMBA Teaching Assistant: The Business of Sustainability, Managerial Statistics, Operations Management, Retail Strategy and Operations

2004-2005 /

School of Engineering and Applied Sciences, Columbia University, New York, NY

BS/MS Teaching Assistant: Stochastic Models, Production Inventory Planning and Control, Studies in Operations Management

Research Interests

My research is driven by an interest in adapting theory to the context of modern operations.With a particular interest in retail operations, I emphasize the competitive impact of supply chain structure and market-facing strategy on consumer purchasing.

In current and past projects I have developed competency in three critical subfields for these interests: structural estimation, industrial organization, and service science. My dissertation studies the impact of various product and service attributes on demand using structural estimation methods.

Education

2010 /

Graduate School of Business, Columbia University, New York, NY

Ph.D.Operations Management
Dissertation (dep. March 2011): Price Competition the Impact of Service Attributes: Structural Estimation and Analytical Characterizations of Equilibrium Behavior
Director: Awi Federgruen
2005 /

School of Engineering and Applied Sciences, Columbia University, New York, NY

M.S. Operations Research

2004 /

School of Engineering and Applied Sciences, Columbia University, New York, NY

B.S. Operations Research

Academic Publications

Price Competition Under Multinomial Logit Demand Function with Random Coefficients
With G. Allon and A. Federgruen, August 2013, Management Science
How much is a reduction of your customers' wait worth? An empirical study of the fast-food drive-thru industry based on structural estimation methods.
With G. Allon and A. Federgruen, Fall 2011, Manufacturing and Service Operations Management

Working Papers

The impact of horizontal mergers and acquisitions in price competition models
With A. Federgruen, Under Revision

• Inventory Monitoring in Micro Retailing: Estimating In-Stock Status Using Point-of-Sale Data

With J.M. Chaneton & G. van Ryzin, In Preparation

• Consumer Response to Changes in Retail Gasoline Prices: A transaction-level study of price elasticity, In Preparation.

Teaching Materials: Cases & Technical Notes

Renesas Electronics: Recovering from the Tohoku Earthquake (A)Teaching NotePowerPoint Slides.
Shih, W.C., and M.P. Pierson. Harvard Business School Case 613‑085, 2013.
Renesas Electronics: Recovering from the Tohoku Earthquake (A).
Shih, W.C., and M.P. Pierson. Harvard Business School Case 612-071, 2012.
- Taught atTuck, Stanford GSB, University of Portland
Austal, Ltd. (A) and (B).
Shih, W.C., M.P. Pierson, and D.H. Liu. Harvard Business School Case, 613-025 and 613-026, 2013.
CSIRO: The Light Metals Flagship Decision.
Shih,W.C., M.P. Pierson, and D.H. Liu. Harvard Business School Case, 613-029, 2012.
Business-driven Research at IBM Research India.
Shih, W.C., M.P. Pierson, P. Agarwal, D. Medicina, and J.E. Prajogo. Harvard Business School Case 612-076, 012.
Microsoft IT India.
Shih, W.C., M.P. Pierson, A.J. Down, W.G.J-S. Jurist, D. Medicina, and H. Wang. Harvard Business School Case 612-078, 2012.
Danish National Advanced Technology Foundation.
Shih, W.C., and M.P. Pierson. Harvard Business School Case 612-091, 2012.
- Taught in Special Executive Ed. Class for the Danish National Advanced Technology Foundation (Spring 2012).
Boeing 737: Choosing an Industrial Footprint.
Shih, W.C., and M.P. Pierson. Harvard Business School Case 612-036, 2011.
- Taught at Harvard Business School, Kellogg
Boeing 737 Manufacturing Footprint: The Wichita Decision (TN).
Shih, W.C., and M.P. Pierson. Harvard Business School Teaching Note 612-037, 2012.
Modularity in Design and Manufacturing: Application to Commercial Aircraft.
Shih, W.C., and M.P. Pierson, Harvard Business School Note 612-035, 2011.
- Taught in Building a Successful and Sustainable Enterprise (Fall 2011), Harvard Business School.
On the Use of Capital Efficiency Metrics.
Shih, W.C., and M.P. Pierson. Harvard Business School Note 612-034, 2011.
- Taught in Building a Successful and Sustainable Enterprise (Fall 2011), Harvard Business School.
Frogtek: Mobile Technology for Micro-Retailing
van Ryzin, G., and M.P. Pierson. Columbia Business School Case, 2010.
Taught in Operations Strategy Course (Spring 2010), Columbia Business School.

Teaching Materials: Book Chapter

Pierson, M.P. and W.C., Shih. “Strategic Sourcing.”Core Curriculum for Technology and Operations Management. Ed. Ann Winslow. Watertown: Harvard Business Publishing Corp., June, 2013. Print.

Seminars

“How Much is a Reduction of Your Customers’ WaitWorth?An empirical study of the fast-food drive-thru industry based on structuralestimation methods with associated theoretical results.”
- Fuqua School of Business, Duke University, February 2012.
- Carroll School of Management, Boston College, January 2012.
- The University of Chicago Booth School of Business, January 2012.
- Harvard Business School, Harvard University, January 2012.
- Tuck School of Business at Dartmouth, December 2011.
- Ross School of Business, Univ. of Michigan, December 2011.
“Technology and Operational Improvement in Micro-retailing”
Smeal College of Business, Penn State University, December 2011
“Empirical IO Studies Based on Structural Estimation Methods”
Harvard Business School, Harvard University, November 2011
“How Much is a Reduction of your Customers’ Wait Worth? An Empirical Study of the Fast-food Drive-thru Industry Based on Structural Estimation Methods,”
- The Wharton School, February 2010
- Harvard Business School, February 2010
- Kellogg School of Management, December 2010

Conference Presentations

“Impact of Price Fluctuations on Consumer Purchasing Behavior”
EURO INFORMS, Invited, Rome, Italy, July 2013
POMS Annual Meeting, Invited Talk, Denver, CO, May 2013
INFORMS Annual Meeting, Invited Talk, Phoenix, AZ, October 2012
INFORMS Beijing, Invited Talk, Beijing, China, June 2012.
INFORMS Annual Meeting, Invited Talk, Charlotte, NC, November 2011
“Inventory Monitoring in Micro Retailing: Estimating In-Stock Status Using Point-of-Sale Data”
MSOM Annual Meeting, Juried Abstract Acceptance, Seattle, July 2014[1]
INFORMS Annual Meeting, Invited Talk, Charlotte, NC, November 2011
“Joint Inventory and Cash Management in Micro-Retailing,”
INFORMS Annual Meeting, Invited Talk, Austin, TX, November 2010
“Price Competition under Multinomial Logit Demand Functions with Random Coefficients,”
INFORMS Annual Meeting, Invited Talk, Austin, TX, November 2010
“How Much is a Reduction of your Customers’ Wait Worth? An Empirical Study of the Fast-food Drive-Thru Industry Based on Structural Estimation Methods,”
INFORMS Annual Meeting, Invited Talk, Austin, TX, November 2010
MSOM 2010 Annual Meeting, Invited Talk, Haifa, Israel, June 2010.
INFORMS Annual Meeting, Invited Talk, San Diego, October 2009.
MSOM 2009 Annual Meeting, MIT Sloan, June 2009.
“The Case of Frogtek: Technology Enabled Operational Improvement in Micro-Retailing,”
ALIO-INFORMS Joint International Meetings, Invited Talk, Buenos Aires, Argentina, May 2010
Technology and Innovation in Operations, London Business School, June 2009.
“Competition in the Fast Food Drive Through Industry: An empirical industrial organization study based on structural estimation methods,”
INFORMS, Washington D.C., November 2008

Service

Session Chair: INFORMS 2010-2013; Informs 2012 International Beijing (Invited);POMS 2011, 2013 (Invited);

Additional Conference Service:

Discussant, Workshop for Empirical Research in Operations Management, 2012.

Reviewer, MSOM Conference Abstract Submissions 2013-2014.

Ad Hoc Reviewer: Management Science;Operations Research; Manufacturing and Service Operations Management; Production and Operations Management; California Management Review.

Judge: MSOM Student Paper Competition 2012-2013.

1Last Updated 03 March 2014

[1]Presentation rescheduled from MSOM ’13due to scheduling error by organizers.