Article Summary 2

Article Summary

Grand Canyon University

Access the GCU Library and select an article that deals with one of the following topics: marketing concept, marketing orientation, market segments, or marketing mix. In a paper of 500-750 words, summarize the article, addressing the following questions:

1.  What is the purpose of the article?

2.  What is the thesis of the article?

3.  What are the key points/facts presented in the article?

4.  What are the conclusions and recommendations?

5.  Is the article useful? Why or how?

6.  Is the article well-written and easy to understand?

7.  What is your assessment of the article?

8.  Would you recommend it to others? Why?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

In the mainstream of strategic management and marketing the focus is usually on the big companies aka corporations. Many times people are misled by the big picture of marketing, it is believed that only big corporations have the advantage because they are big well-known companies. The small to medium companies do have the ability to market and be competitive with the big corporations. The article “A critical analysis of the concept of marketing strategies for small and mid-sizes companies” explains the interdisciplinary, and fundamentals of marketing within the small to med sized companies. It also explains the how strategic management plays a role in successful management.

References

Marek, P. (2014). A CRITICAL ANALYSIS OF THE CONCEPT OF MARKETING STRATEGIES FOR SMALL AND MID SIZED COMPANIES. ADDLETON ACADEMIC PUBLISJERS.