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Courtney Myers Mary O’Hara

Euro RSCG Worldwide PR Transitions Optical

412 456 4707 tel 800 533 2081 tel 7431 ext

Transitions Optical Names Grand Prize Winner of 2011 “Eyeglasses for Life” Promotion

CAMBRIDGE, ON., May 31, 2012 – Transitions Optical, Inc. has announced the grand prize winner of its second annual “Eyeglasses for Life” promotion. Throughout 2011, patients who registered their Transitions® lenses using the Transitions Certificate of Authenticity (COA) were automatically entered to win back the retail price of their eyeglasses, or the grand prize of free Transitions lenses with an anti-reflective (AR) coating for life.

Dave Brotsky of Vernon, British Columbia, who purchased his Transitions lenses at Vernon Optometry, was the lucky winner for 2011. Twelve runners up also won back the one-time purchase of their Transitions lenses (up to a $500 value). In 2011, nearly 25,000 Canadians registered their Transitions lenses using the Transitions COA.

Throughout the year, each time a patient registers his or her lenses online with the COA at Transitions.com/RegisterMyLenses and includes the eyecare professional’s Location Identification Number, the eyecare professional and dispensing lab earn points toward rewards through the Transitions Online Rewards Program (TORP). Rewards include Transitions-branded merchandise, gift cards and office items. With each COA registration, Transitions Optical will also donate $1 to the Eye Disease Foundation through the Transitions Healthy Sight for Life Fund™.

Eyecare professionals can remind patients about the 2012 COA program – while tying into Transitions Optical’s Life well lit™ global communication and advertising campaign – by displaying the “Eyeglasses for Life” Window or Mirror Cling in their office.

“The COA serves as the primary way for eyecare professionals to verify to their customers that they are receiving authentic Transitions lenses, and also serves as a reminder to reinforce the product benefits at the time of pick-up,” said Isabelle Tremblay-Dawson, marketing manager, Transitions Optical, Inc. “We’re pleased that the ‘Eyeglasses for Life’ promotion has continued to help build excitement around the COA program over the past two years.”

More information about the COA program can be found by visiting the Programs section within Transitions.com/CanadaProfessional. To begin earning rewards through the TORP program, eyecare professionals can visit Transitions.com/TORP, or contact Transitions Optical’s Customer Service at (877) 254-2950 ext. 2202 or .

ABOUT TRANSITIONS OPTICAL

Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide the optimal balance between outdoor darkness and indoor clarity; Transitions® XTRActive™ lenses which provide superior darkness outdoors; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors.

Transitions Optical’s performance sunwear line includes a range of products customized in partnership with other best-in-class brands. Understanding that the right equipment can provide an advantage, the products are all designed to improve depth perception, clarify color and increase contrast for specific outdoor activities.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit Transitions.com/Pro, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

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NOTE: For additional information or images, please contact Christina Wetzel at or (412) 456-4301.