Annalise West, Amber Walterscheid, Caitlin Duncan, Natalie Obrien, Dylan Quinn, Chelle Smith, Deedee Porter

Chapter 6 Quiz

MKT 4354 Section 002

1. Promotion ______the probability that new products will succeed so customers have a greater variety of choices.

a. Decreases

b. Increases

c. Stays the Same

d. none of the above

2. Maximum fulfillment of individual capabilities. This highest of the need states is achieved by only a small percentage of people, according to Maslow.

a. Love and Belonging Needs

b. Esteem Needs

c. Self-Actualization Needs

d. Safety Needs

3. The moral standards and principles against which behavior is judged are known as ______

a. Standards

b. Norms

c. Ethics

d. Behavior

4. What is the primary demand for products such as alcohol and tobacco?

a. Social Context

b. Media Advertising

c. Marketing Strategies

d. Monopoly Power

  1. Regulatory issues in sales promotion focus on all of the following except?
  2. Privacy
  3. Premium offers
  4. Trade allowances
  5. Contest & sweepstakes
  1. Firm’s public relations activities may place it on either side of legal issues with respect to which of the following?
  2. Privacy
  3. Copyright infringement
  4. Defamation
  5. All of the above
  1. Which is the most prominent consumer organization used to bring about regulation?
  2. Consumer Federation of America
  3. Consumers Union
  4. Commercial Alert
  5. All of the above
  6. Unsolicited commercial messages sent through email are?
  7. Phishing
  8. Cookies
  9. Spam
  10. Behavioral targeting
  1. What movement took place in the late 1950s and 1960s, particularly in London and New York, and was characterized by a fascination with commercial culture?
  2. The Counter Culture Movement
  3. The Self Regulation Movement
  4. The Pop Art Movement
  5. The Subliminal Advertising Movement
  1. What is it called when journalists are paid by corporations to give them favorable treatment in the editorials?
  2. Guerilla Marketing
  3. Stealth Sponsorship
  4. Back Door Advertising
  5. False Praise Sponsorship
  1. ______are moral standards and principles against which behavior is judged.
  2. Beliefs
  3. Guidelines
  4. Criteria
  5. Ethics
  1. The ______controls unfair methods of competition, regulates deceptive advertising, and has various programs for controlling the advertising process.
  2. Federal Trade Commission (FTC)
  3. Federal Communications Commission (FCC)
  4. Food and Drug Administration (FDA)
  5. Securities and Exchange Commission (SEC)
  1. You can still receive calls under the Do Not Call Law from which of the following?
  2. Politicians
  3. Charities
  4. Market researchers
  5. All of the above
  1. Controversial products include all of the following except:
  2. Gambling
  3. Alcoholic beverages
  4. Fire arms
  5. Tattoos
  1. The lowest need in the hierarchy of needs, according to Maslow is:
  2. Self actualization
  3. Safety
  4. Esteem
  5. Physiological
  1. What is the primary concern in e-commerce and direct marketing?
  2. Regulations
  3. Consumer privacy
  4. Coupons
  5. Companies
  1. Which is not part of the national advertising review board?
  2. Appointment of panel
  3. Evaluation by panel
  4. Receipt of complaint
  5. Referral to government
  1. An example of Puffery is:
  2. 64 loads per container of laundry detergent
  3. Lavender scented detergent
  4. This is the best detergent in the world
  5. Contains fabric softener
  1. ______is sharing of advertising expenseby a manufacturer and dealer
  2. Unfair advertising
  3. Vertical cooperative advertising
  4. Comparison advertising
  5. Horizontal advertising
  1. It wasn’t until ____that the effects of deceptive advertising on consumers became a key issue for the FTC.
  2. 1938
  3. 1906
  4. 1985
  5. 1945

ANSWERS:

1. B

2. C

3. C

4. A

5. A

6. D

7. D

8. C

9. C

10. B

11. D

12. A

13.D

14. D

15. D

16. B

17. C

18. C

19. B

20. A