Amref Health Africa UK

JOB DESCRIPTION

Title: / Individual Giving Officer
Responsible to: / Head of Fundraising
Contract: / Permanent – full time
Location: / Angel, Islington, London N1
Salary: / Band D: £24,098 - £32,603 dependent on experience
Key dates: / Closing date: 20/08/2017
Interview date: 31/08/2017

I.  The Organisation

Amref Health Africa is Africa’s leading health charity and one of the leading healthcare development agencies on the continent. Our vision is of lasting health change within Africa’s most vulnerable and remote communities. Headquartered in Nairobi, we are a truly African organisation, transforming health across the continent by creating lasting solutions with communities, starting with women and girls. This ethos defines our approach and echoes across each and every one of the projects and programmes we deliver.

Amref Health Africa UK is one of ten offices in Europe and North America. Our primary role is fundraising and advocacy for the programmes delivered through our headquarters and country offices in eastern and southern Africa. The UK team focuses on projects and programmes that support women’s and girls’ health including maternal, newborn and child health, water and sanitation, sexual and reproductive health and rights, and health system strengthening. The team of 15 includes fundraising, communications, grant management, donor stewardship, finance and administration. With an annual income of close to £6 million we support a portfolio of innovative health programmes funded by a range of donors including institutions, corporates, trusts and foundations and individuals.

In October 2016 we launched a new three-year strategy that aims to build on our successes and develop new streams of income, to ensure a solid foundation for future growth as we aim to become the UK’s authoritative voice and charity of choice for the health of women and girls in Africa.

II.  Summary of the role

This is a fantastic opportunity for an organised and focused candidate with experience in individual giving or supporter care to take the next step in their career. The successful candidate will have the opportunity to take ownership of the individual giving income stream, developing new approaches to Amref’s donor communications and supporter care, as well as line management of the Fundraising Assistant. This role is a key position within the fundraising team and is vital for raising important unrestricted income.

The right candidate will enjoy working independently and be confident in writing and developing creative donor-facing content, and also in analysing and manipulating data. They’ll be supported by the Head of Fundraising, CEO, Communications Manager, and wider Amref team, and will have opportunities for both internal and external training, as well as the potential for travel to see Amref’s projects in Africa and develop appeal content from scratch.

III.  Principal functions of the role

Under the guidance of the Head of Fundraising, the Individual Giving Officer is responsible for the following areas:

1.  To maximise income from individual supporters using donor development, recruitment and stewardship techniques.

­  Provide excellent supporter care to all donors, on the phone, in person and via email and post

­  Monitor and reduce attrition, and work to reactivate lapsed donors

­  Recruit new individual donors in line with organisational budget and plans

­  Together with the Head of Fundraising, produce personalised updates for individual donors, particularly high value donors.

2.  To take ownership of income targets, budgets, and annual planning for individual giving.

­  Deliver the annual workplan of individual giving activity, including legacies, to agreed income and expenditure targets

­  Produce regular reports against income targets and KPIs, including donor recruitment and retention rates.

­  Develop specific activity (e.g. latest newsletter) performance reports, including comparison to previous activities, trends over time, ROI, response rates and lifetime values

­  Produce reports to identify prospects and donor development opportunities.

3.  In line with Amref’s overarching communications plan, produce Direct Marketing Appeals and Newsletters, and monthly e-mail updates for supporters.

­  Together with the Communications Manager, identify compelling stories and case studies from Amref’s work and use these to produce newsletter and appeal copy

­  Work with external suppliers including designers and printers to design appeals and newsletters on budget, to deadlines, and in line with the annual workplan.

­  Create segmented mailing lists/data files for all mailings, ensuring all relevant donors are contacted in line with their contact and mailing preferences, with a personalised and relevant ask and content.

­  Work with the Communications Manager to ensure seamless cross-channel communication and to ensure all materials are on brand.

4.  Line manage the Fundraising Assistant, supporting delivery of the workplan and personal development objectives.

­  Conduct regular 1-2-1 meetings and reviews with the Fundraising Assistant, sharing knowledge and skills, identifying training needs and development opportunities

­  Oversee the work of the Fundraising Assistant, primarily the processing of all voluntary donations received by Amref in a timely and appropriate manner (including data entry, financial coding, banking and thanking).

­  Oversee the Fundraising Assistant to ensure that electronic and paper filing systems for all grants, donations and gift aid are well maintained, and personal records are kept up to date on the database (such as recording all direct contact with supporters, and noting donor mailing and Gift Aid preferences) while upholding high levels of security and confidentiality.

­  Ensure that the Fundraising Assistant effectively recruits and stewards participants for Amref’s Gold Bond London Marathon places

­  Work with the Fundraising Assistant to prepare and submit biannual Gift Aid claims

5.  Internally champion the effective use of Amref’s fundraising database (Raiser’s Edge), proper maintenance of physical records, and compliance with fundraising regulations

­  Liaise with the Finance Team to ensure all income is coded correctly, and reconciled each month.

­  Ensure all campaign collateral and data collection mechanisms are compliant with current Data Protection and Gift Aid regulations

­  Keep abreast of developments with fundraising regulations including data protection and consent guidance, and work with the Head of Fundraising to ensure Amref’s readiness for new regulations such as GDPR

6.  Support the Head of Fundraising with the development of Amref’s Major Giving programme

­  Use Raiser’s Edge to segment donors by different categories

­  Support the Head of Fundraising with personalised and tailored communications to current and potential major donors

­  Where appropriate, arrange and attend meetings and events with individual supporters and major donors

7.  Carry out other reasonable tasks as required by the Head of Fundraising

IV.  Competencies

The Individual Giving Officer should demonstrate competence in the following:

­  Target focused: Be motivated by a target and consistently deliver against it.

­  Organisation: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities.

­  Focus on Donor Needs: Anticipate, understand, and respond to the needs of donors to meet or exceed their expectations within the organisational parameters.

­  Attention to detail: Ensure all work is thorough and accurate, particularly data and analysis work.

­  Communicate Effectively: Speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques.

­  Systems and Processes: Evaluate and improve methods, systems and processes to maximise efficiency strategic delivery and across the organisation.

­  Build Relationships: Establish and maintain effective working relationships with others, both internally and externally, to achieve the goals of the organisation.

­  Foster Teamwork: Work cooperatively, dynamically and effectively with others, including remote teams, to set goals, resolve problems, and make decisions that enhance organisational effectiveness whilst working in a resource poor environment.

­  Behave Ethically: Understand ethical behaviour and business practices, and ensure that their own behaviour and the behaviour of others is consistent with these standards and aligns with the values of the organisation.

V.  Recruitment Criteria

Essential

­  Strong written and spoken English, with excellent communication skills.

­  Experience of writing compelling copy and content for appeals and marketing materials including website, leaflets, newsletters and appeals.

­  Proven attention to detail, organisational and time management skills.

­  Excellent IT skills, in Word and PowerPoint, and particularly in Excel.

­  Excellent numeracy skills.

­  Commitment to excellent supporter care.

­  Experience of using (preferably) Raisers Edge or another customer relationship management database.

­  Experience of manipulating, interpreting and analysing quantitative data, and developing efficient processes and systems

­  A clear understanding of the donor journey, donor development and maximising life time value.

­  Understanding of data protection and Gift Aid rules and regulations.

Desirable

­  Knowledge and understanding of Africa and the development context.

­  Understanding of Major Giving fundraising

­  Experience of line management