Action Report / Report for Action Update of Strategic Plan
Topic: Strategic Plan Update Based on Summer Retreat
Date of Report: November 12, 2014
Chair/Designee: Lou Howell
Action 1: Innovation and Leadership in Teaching and Learning (Programs/ Events, Partnerships)
  • Allan Eckelman – Co-Chair/Past President
  • Cindy Swanson – Co-Chair
  • Events Chairs
  • Veta Thode– Fall Academy
  • Kym Stein – Summer/Grade-Level
  • Sue Wood/Pam Zeigler – Curriculum Academy
  • Members at Large
  • Amy Whittington
  • Diane Campbell
  • Partnerships, including Mentoring
  • Jason Ellingson
  • Rita Martens – DE
  • Elaine Smith-Bright – Higher Education
  • Lou Howell – Executive Director (ad hoc)
  • Chris Welch - Technology (ad hoc)
  • Amy Wichman – Membership (ad hoc)
Action 2: Membership, including Communication
  • Amy Wichman (Chair)
  • Jan Beatty – Higher Ed
  • Becky Martin - President-Elect
  • Leslie Moore – Secretary
  • Sara Oswald - Member at Large
  • Chris Welch - Technology
  • Lou Howell – Executive Director (ad hoc)
Action 3: Advocacy and Influence
  • Susan Pecinovsky (Co-Chair)
  • Pam Vogel (Co-Chair)
  • Ottie Maxey – Member at Large
  • Kevin Vidergar– President
  • Lou Howell – Executive Director (ad hoc)
Finance
  • Allan Eckelman (Past President)
  • Jeff Watson (Treasurer)
  • Lou Howell - Executive Director
Nominations
  • Becky Martin (Chair)
  • Members at Large
  • Ottie Maxey
  • Diane Campbell
  • Lou Howell (ad hoc)
Other
  • As needed
/ Board Action Needed: (Delete those not appropriate or highlight one appropriate)
Discussion for In-Put and Approval
Recommendation:
Review the updated strategic plan, noting recommended changes and provide additional input in order to take action on finalized changes.
“I move that we accept the changes to the strategic plan, based on our review and changes agreed upon tonight.”
Ensuring Learning: Provide specific example(s).
Summary of Information:
With the goal of having a systems‐wide approach by 2016 to all structures in the organization as evidenced by the expectedoutcomes in the actions and with updates in progress annually at the summer retreat and as requested forspecific actions and activities, following are some key changes/additions to the action plan:
Explore possible Midwest Regional Conference for 2016 instead of 2015.
Explore seed grants with ASCD for Midwest Regional Conference and “connecting with California ASCD” for mentoring/growth of President, President-Elect, and Affiliate Director. (Note: we may want to explore beyond these offices and include the entire board)
Implementation of mobile app for Iowa ASCD
Ensuring Learning through a focus on outcomes, evidence of impact, and support for all events and opportunities extended to members and nonmembers.
Strive for 2000 twitter followers by June 30, 2015, with a goal of 300 followers on Linked-In, Facebook, and YouTube by December 30, 2015. Eliminate the focus on Learnist and Pinterest.
Your thoughts – additions.
Additional Information Attached:
See attached Strategic Plan

Iowa ASCD – Update for November 12, 2014