All New Strawberry ShortcakeTM CGI Adventure, “The Berryfest Princess,” Comes To Kidtoons

(March 10, 2010) Break away from the winter blues with a fantasy adventure to Berry Bitty City, the fruitful home of Strawberry ShortcakeTM, when KIDTOONS and AG Properties, a division of American Greetings Corporation (NYSE: AM), premieres the all-new Strawberry Shortcake movie, “Berryfest Princess,” in nearly 150 theaters nationwide. Showing exclusively at KIDTOONS theaters throughout the month of March, “The Berryfest Princess Movie” features Strawberry Shortcake and her berry best friends in another fun CGI adventure.

In “The Berryfest Princess Movie,” BerryBittyCity is preparing for the annual Spring Festival and Strawberry Shortcake has just been appointed Berryfest Princess. Strawberry Shortcake and her friends must work together to ensure the festival and parade are the sweetest events BerryBittyCity has ever seen. Teaching teamwork, friendship, and that hard work pays off, Strawberry Shortcake is entertainment the whole family can enjoy.

For nearly 30 years Strawberry Shortcake™ has been teaching important life lessons, going on fantasy adventures and proving that little girls can do big things. Her adventurous and empowering storylines maintain the wholesome core values that make her a favorite for moms and kids alike. She may be a tiny little girl, but she’s big on adventure, friendship and fun.

Participating theaters include Carmike, National Amusements, Abingdon Cinemall, Atlas, Emagine, Marquee, Neighborhood, Cinedigm’s Pavilion Theatre, Rave Motion Pictures, Republic Theatre Group, Showplace and UltraStar. Also, look for Strawberry Shortcake doll giveaways and contests throughout the month of March at all KIDTOONS theaters.

NOTE: At National Amusements Theaters, “The Berryfest Princess Movie” will be playing ONE WEEKEND ONLY 3/13 and 3/14 at 12 noon. At all other theaters look for Strawberry Shortcakeevery weekend in March. Check participating theaters for times at

For more information about Strawberry Shortcake and her fruit-filled world, visit or Facebook at

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit

About Kidtoons
Kidtoons specializes in bringing family-friendly movies to theatres for kids and families at weekend matinees at cineplexes around the country. With a different movie released each month, along with music videos and cartoon shorts, Kidtoons provides parents with a reliable source of kid-friendly entertainment on the big screen. To further the fun and games, KIDTOONS often gives out stickers, temporary tattoos, activity books or toys as children leave the theatre. Each movie plays every Saturday and Sunday for one month, with a new movie every month, providing year-round family entertainment.

Kidtoons partner content is delivered to theatres via satellite wherever possible via Cinedigm’s 272 site satellite network which reaches 40 states around the U.S. Recent Kidtoons movie events includeSesame Street:Abby in Wonderland, Thomas the Tank Engine in The Great Discovery, National Geographic’s Big Summer Safari, Care Bears Grizzle-ly Adventures, and Bob the Builder: On Site - Roads and Bridges. For a complete list of theatres showing Kidtoons, visit

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CONTACT:

Jill Newhouse Calcaterra/KIDTOONS/Terra Pacific Entertainment Marketing

(310) 471-0197 /