ALAGAPPA UNIVERSITY
FACULTY DETAILS
/ M.Ayisha MillathDate of Birth / 05-03-1973
Gender / Female
Department / Alagappa Institute of Management
Qualification / MBA, MSc(Psy), PGDCA, MPhil
Designation / Lecturer
Address / 5, Panayadian Koil Street,
Bharathi Nagar,.
Madurai.
Pin code / 625014
Phone / 9842144984
Email /
Website / www.aimkaraikudi.in
Fax / 04565 - 225202
University Studied UG and PG :
S.No / Degree / University / Year of Study1 / BBA / Madurai Kamaraj University / 1997
2 / MBA / Madurai Kamaraj University / 1994
3 / MSc(psychology) / Madras university / 2003
4 / MPhil / Periyar University / 2006
University Where Research done :
Name of the University / Year of Study / Area of SpecializationPeriyar University(MPhil) / 2006 / Marketing
PG Specialization (subjects) :
3. Advertising / 4. international finance
Total Research Experience (No. of Years): 4
Total Teaching Experience (No. of Years):
S.No / Institution / Position / PeriodFrom / To
1 / Vellalar College for Women / Lecturer / 3rd sep- 26th sep
1997 2006
2 / Alagappa University / Lecturer / 28th sep 2006 to till date
1 / Vellalar College for Women / Lecturer / 3rd sep- 26th sep
1997 2006
Current Research Field :
1. Burnout / 2. Anxiety3.Alienation
Seminar/Workshops Attended :
(a) National :
S.No. / Title / Institution / Program Name / Period1 / Post Accreditation Initiatives on quality Sustenance and quality enhancement / Vellalar College for Women, Erode / 05.02.05
2 / India 2020 / Faculty of Management Sciences, Vellalar College of Engg. & Technology, Erode. / 24.02.06
3 / Sensitization workshop on capacity building for women managers in higher education / UGC Sponsored - School of women’s studies, Alagappa University, Karaikudi / 8th _ 12th Sep 2008
Papers Presented :
(a) National :
S.No / Title / Institution and Event Name / Period1 / Strength and Weakness of Cooperative Banks / Gandhgaram Deemed University, Gandhgaram / 20.02.2003
2 / Emerging Challenges in Indian Banking Sector / Department of Business Management, Cheran Arts and Science College / 07.02.04
3 / FDI in India: Hurdles and Remedial Measures / Gobi Arts and Science College, Gobi / 10.09.04
11.09.04
4 / Strategies for the Up gradation of Indian Higher Education / Muthayammal College of Arts and Science College, Rasipuram / 25.09.04
26.09.04
5 / Role of customer Relationship Management in Hospitals / UGC National level Seminar. Post Graduate & Research department of Commerce, Vellalar College for Women, Erode / 11th Sep 2006
6 / A Study on Consumer Awareness towards Consumer Rights / Department of International Business & Commerce, Alagappa University, Karaikudi. / 16.12.06
7 / Stress & Coping strategies / Department of Management Studies, Maharaja College for Women, Erode / 19th – 20th Mar 2008
8 / Corporate Sectors in Retailing / Department of Management Studies, Govt.Arts College, Paramakudi / 28 Mar 2008
9 / Attention Deficiency / Hyperactivity disorder / Special Education Centre / disability Unit, Alagappa University, Karaikudi / 11.04.08 & 12.04.08
(b) International :
1 / Constraints and Competitive Measures for Indian Diary Sector / Department of Management studies, P.R. Institute of Management studies / 06.02.04
2 / Impact of Globalization on higher education system in India / Pondicherry Union Territory Management Association and Pondicherry University / 04.09.04
3 / Value Education / Adaikalamatha Institute of Management, Thanjavur / 28.09.04
4 / Nano – Technology a boom to Textile Industry / School of Management,
Alagappa University, Karaikudi / 31.03.09 to 02.04.09
5 / Business applications of Nano - Technology / School of Management, Alagappa University, Karaikudi / 31.03.09 to 02.04.09
Papers Published :
(a) National :
S.No / Paper Title / Name of Journal, Volume No and Page / Year Publication1 / Brand Preference towards Water Purifier: A Study / Indian Journal of Marketing / Sep 2003
2 / Constrains and Competitive Measures for Indian Dairy Sector / Kissan World / Sep 2004
3 / Consumer Problems in Water Purification: A Study / Organizational Management / April – June 2005
4 / FDI in India: Hurdles and Remedial Measures / Organizational Management / Oct – Dec 2005
5 / Sleep Disorders / Sarvodaya / Sep – Oct 2006
6 / Routhram Palagu / Vadakku Vasal / Oct 2006
7 / Assertiveness an inevitable Skill / HRD times / Oct 2008