Press bulletin N° 4

“SAPORE” and “AGRIFIL” TO BE HELD SIMULTANEOUSLY

At the Rimini expo centre, as well as the leading appointment for food & beverage for eating out,

the Agri-food Chain Expo, “From the land to the consumers”.

From 19th to 22nd February 2011 an all-round event to re-launch agriculture

Rimini, 19th October 2010 -SAPORE TASTING EXPERIENCE, the showcase expo of the most innovative products and aspects to be found on the food & beverage market for eating out, will be flanked at its next edition by the AGRIFIL agri-food chain expo, “From the land to the consumers”, highlighting the concept of the entire product chain, the key point of the agricultural sector.The twin appointment is atRimini expo centre from February 19th to 22nd 2011.

This simultaneous staging will ensure an all-round strategic showcase of the food and beverage world, starting from production and the land, through to consumers and food service.

AGRIFIL, organized by CMF srl with the collaboration of Coltura&Cultura, is the only Italian expo entirely dedicated to the agri-food chain and not to product groups.The organizers assure “It will be an innovative show,launched to create cooperation and face a continually evolving market.The expo addresses all those who are part of the agri-food chain:farms, producers, processors, service and technical facility providers, communicators and consumers.”

In fact, the show’s aim is precisely that of creating a solid alliance between producers and consumers, ensuring a higher profile and more training for those who produce, thus improving their production, and at the same time informing consumers, so that that can make more aware choices, creating added value for agri-food products.

The large expo space will be divided into five easily identified categories (wine, olive, grain and fruit & vegetable chains, plus meat and dairy produce), which bring together all the product sectors:from seeds to equipment and technical systems for cultivation through to packaging and end products.Each chain will also have an area dedicated to new technologies, spotlighting innovations worthy of attention.

Great importance will also be placed in spreading knowledge:over the four expo days “chain stages” (areas dedicated to communication) will alternately host comparisons, debates, exchanges of experiences and networking on various issues, including innovation, quality, environment, safety, competitiveness, marketing and company revenue.

The show will occupy the east area of Rimini expo centre (south and east entrances).Tickets will give visitors the right to admission to both AGRIFIL and SAPORE.For further information:

Agrifil info:CMF - Lugo (Ravenna), tel.+39 0545 282542 - fax +39 0545.27036 - - ;

SAPORE 2010 AT A GLANCE

Date19-22 February 2011; Organizers:Rimini Fiera SpA ; Patronages:Ministry of Agricultural, Food and Forestry Policies, Emilia-Romagna Regional Government, Rimini Provincial Government; Frequency:annual; Admittance:trade-only; Hours:9.30 am - 6.00 pm. Web site: Project ManagerOrietta Foschi; Exhibitor info:Divino Lounge – Amanda Reggiani, Tel.+39 0541 744267, email ; Frigus and Oro Giallo:Sabrina Bellini, tel.+39 0541 744478, email ; food area:Silvia Sartori - Tel.+39 0541 744638, email ; beverage area and Selezione Birra:Luca Todescato, tel.+39 0541 744506, email ; MSE:Lucrezia Bologna, tel.+39 0541 744466, email

PRESS CONTACTS:

Rimini Fiera SpA Communication & Media Relations Service +39 0541 744510 manager:Elisabetta Vitali; press office coordinator:Marco Forcellini; press staff:Nicoletta Evangelisti Mancini and Alessandro Caprio; media consultants:Cesare Trevisani, Andrea Cicchetti and Gaetano Belloni.