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Press Release
For Immediate Release

Ngong Ping Cable Cars Ride with
Custom-made Guotai Junan Outfits

(Hong Kong, 12 February 2015) – Ngong Ping 360 visitors will now enjoy the scenic cable car ride with the newly-clad cabins brought by Guotai Junan International (國泰君安國際), a China-based securities firm that has chosen the must-see tourist destination to promote its brand and securities trading services.

Striking a remarkable record of 1.83 million visitors in 2014, Ngong Ping 360 is a multi-faceted complex that consists of the Tung Chung Cable Car Terminal, Ngong Ping Cable Car Terminal, Ngong Ping Village, and the most popular Ngong Ping Cable Car, that altogether generate an array of multidimensional advertising formats enabling boundless flexibility and creativity to appeal to a well mix of local residents and tourists from across the globe.

In launching the recent campaign Guotai Junan International has utilized the entire Ngong Ping Cable Car Cabin with different visuals to fit in with different parts. On the exterior is a simple graphic emblazoned with brand promotion messages to capture attention of passengers from far and near.

The interior contains two different designs to effectively communicate the message and recall brand awareness. Sticker is used for the panel, while double-impact visuals with interactive elements are mounted on the sliding doors. Passengers’ engagement is achieved through the use of mobile technology where they can use their smartphone to scan the QR code and be quickly directed to Guotai Junan’s website for more information.

“It is a breakthrough for our brand to use Ngong Ping Cable Car as a form of advertising. In terms of flexibility and effectiveness this mobilizing means is beyond our imagination. It is such a fantastic idea to apply different visuals at different parts of the cabin because we can promote a wider range of our products and services. Most importantly, our campaign is not only received by all visitors around the site and also every Hong Kong resident,” said Miss
Juenn Chan, Executive Director (HR & Administration Department) of Guotai Junan International Holdings Limited.

Guotai Junan International (國泰君安國際) has decorated the Ngong Ping Cable Car’s exterior and interior with different visuals to promote the brand and its securities services.

Travelers can use their smartphone to scan the QR code and be able to access Guotai Junan’s website for more information.

Media Inquires:
JCDecaux Transport
Iris Ng
Associate Marketing Director
Tel: (852) 2862 7238
Email:

JCDecaux Pearl & Dean Ltd 德高貝登

14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong

Tel: (852) 2111 0111 - Fax: (852) 2529 5653

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