AGFA GRAPHICS
PRESS RELEASE
Agfa Graphics brings its extensive automation expertise to mobile publishing with Eversify.
At World Publishing Expo 2015, Agfa Graphics introduces new and completed feature sets for Eversify, which add functionality for both the publisher and for the readers of mobile publications. Thanks to the latest technology and new features, Eversify finds its way in automating mobile applicationsfor newspapers, magazines and schoolbooks.
Mortsel, Belgium – September25, 2015
Because mobile publications, compared to the conventional, printed editions, differ in the use rather than in the content, for publishers it is key to define not only the way the publication should look but also how the business model should work, especially related to mobile content and advertising.
“Obviously readers set expectations as to how they want to read a mobile publication as well as which devices”, said Jeff Cord, Marketing Manager Eversify, Agfa Graphics. "On the other hand do the publishers expect a seamless integration of the mobile solution in their complete offering. Eversify combines full automation with an easy to use publishing workflow.Editors have full content management control, includingstatus tracking. And now that we integrated on-line ad servers, they can further develop their digital business."
Eversify integrates with advertising servers allowing for real-time ad insertion includingfully interactive HTML ads. Along with support for HTML ads, interactive (HTML) content is supported making the publication even more compelling and dynamic.
“Publications become more interesting and valuable when added content is included. Publishers are no longer limited by a printing press”, Jeff Cord added. "With Eversify the publisher can refer readers to other articles within the same edition or to external URLs.The reading experience allows the reader to easily return to the article they started with.”
With Eversify publishers can now publish the same content, with the same layout and behavior, not only to multiple devices but also to browsers.
At the WPE2015 show floor, Agfa Graphics will specifically focus on browser functionality with Enhanced Digital Copies (EDC), offering a far higher reading value when customized via edition specific informationthat is stored on the server. These extra files contain a variety of information,which is automatically embedded in the EDC++ edition and made available to the mobile reader.
Visit Agfa Graphics at World Publishing Expo 2015 in Hamburg in Octoberin Hall 4.140 with live demos on Eversify for mobile publishing and many new products for printed publishing on display.
About Agfa
The Agfa-Gevaert Group is one of the world's leading companies in imaging and information technology. Agfa develops, manufactures and markets analogue and digital systems for the printing industry (Agfa Graphics), for the healthcare sector (Agfa Healthcare), and for specific industrial applications (Agfa Materials). Agfa is headquartered in Mortsel, Belgium. The company is present in 40 countries and has agents in another 100 countries around the globe. The Agfa-Gevaert Group achieved a turnover of 2,620 million euros in 2014.
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About Agfa Graphics
Agfa Graphics offers integrated prepress solutions to the commercial printing industry, the newspaper printing and publishing industry and the sign and display, decoration and industrial inkjet printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and process management, cloud software and image processing.
Agfa Graphics is a worldwide leader with its computer-to-film, computer-to-plate, digital proofing and security solutions for commercial and packaging printers.
For newspaper markets Agfa Graphics is leading supplier of automation for printed and mobile publishing workflows.
Agfa Graphics has also developed a prominent position in the new segments of industrial inkjet. It offers a wide range of inkjet presses and a complete assortment of high-quality inks.
Contact:
Paul Adriaensen
Agfa Graphics Press Relations Manager
tel. ++32 (0)3/444.3940
e-mail:
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