Advertising Assignment Pop Culture

Advertising Assignment – Pop Culture

Group Members (up to five): ______

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1. Examine the magazines and/or advertisements your group has brought to class.
2. What do you notice about the ads?
3. What ideas, beliefs, values do they represent?
4. What commonalities do they share?

1. Choose a topic for your group to focus on. Sample topics:

• portrayal of women in advertising
• portrayal of men in advertising
• portrayal of romantic relationships in advertising
• portrayal of minorities in advertising
• violence in advertising
• humor in advertising

1. Once you have your topic, review your ads. What do your ads suggest about this topic? Come up with a thesis about your topic. For example, if we chose humor as our topic, we would have to consider what is funny about ads. In the Super Bowl commercials, we noticed that much of the humor comes from violence. Therefore, a thesis statement might be: American advertising often suggests that physical violence is humorous.

1. Find 5-10 ads that support your thesis. If you cannot find at least five ads to support your thesis, chances are, it’s not a good one, and you may want to switch your topic or revise it.

1. For each supporting ad, write a short paragraph explaining how it supports your thesis. Sample paragraph:

1. Put your ads and paragraphs together in a Power Point or Prezi to present your findings to the class.

• poorly articulated thesis
• lacks specificity
• silly or in appropriate

Use of class time for project

• excellent use of class time
• thoughtful and interesting discussion
• all participants focused on assignment

• good use of class time

• all participants were focused on task

• inconsistent use of class time
• some group members may be unprepared or off-task while others completed the assignment

• poor use of class time
• group members were often unprepared, silly, or disruptive

• interesting and thought-provoking
• shows evidence of thoughtful discussion among group members

• thoughtful
• organized
• shows adequate evidence to prove thesis

• shows some evidence to prove thesis
• may be inconsistent or lack depth

• limited evidence of thesis given
• shows lack of thoughtful discussion amongst group members
• silly or unsub-stantiated evidence

Presentation skills

• eloquent
• shows enthusiasm for subject
• appropriate volume and rate of speech
• all group members involved in presentation

• shows some but not all qualities of exceptional delivery
• may at times say words unclearly or speak at a low volume
• all members involved in group presentation

• acceptable delivery
• some difficulties with volume, clarity, or rate of speech evident
• most members of group involved in presentation

• hard to hear or understand
• low volume or fast rate of speech
• fidgety
• inappropriate
• not all members involved in group presentation

Group Member Names: ______

Grade: ______

Comments: