Accessibility Script for 82864_HYDRO_v1.6approval.mp4
Duration: 2:40 minutes
Audio: Shell theme music commences, reflective
Title caption over video footage:
Shell Hydrogen
Refuelling innovation
[Video footage]
Reflection of Shell Pecten and stripe seen in driver’s window of vehicle, very slow pan left
Out of focus view of launch attendee with his back to camera chatting to another, with white vehicle in foreground
Wide view of people standing in presentation area with two large screens, the white vehicle and the hydrogen dispenser in front of them
[Interview: Matthew Tipper in presentation area]
Caption:Matthew Tipper, VP New Fuels, Shell
“Hydrogen is one ofthose great opportunities. Customers can…
Matthew Tipper voice over: …drive far on hydrogenand fill up quickly.
[Video footage]
Out of focus wide side view of the two large presentation screens, pan left to where a small group stands chatting with the white vehicle behind them
Oliver Bishop voice over: “It's safe, it works…
[Video footage]
Medium close up of three seated male attendees, slow pan left to show audience members seated behind them
[Interview Oliver Bishop in presentation area]
Caption: Oliver Bishop, GM Hydrogen, Shell
…It's now starting to take off,and that's reallyexciting.”
[Video footage]
Oliver Bishop voice over: “We felt, 'Look, we've really gotto do something.'
Slow motion as a male and a female attendee walk in front of the right hand large screen which is displaying the Shell Hydrogen Dispenser Presentation title slide. To the left is the covered hydrogen dispenser. Another male attendee follows.
[Interview: Oliver Bishop in presentation area]
“To match the great cars that we start seeing on the road…
Oliver Bishop voice over: …the dispense experiencehas to be great.”
[Video footage]
Wider view of the same row of attendees seen previously with an additional attendee in vision. This attendee stands up.
Claire Sayles voice over: “Having a new dispenser designis really important…
[Video footage]
Claire Sayles stands in front of the blank presentation screens as two colleagues walk past in slow motion
[Interview: Claire Sayles in presentation area]
Caption: Claire Sayles, Hydrogen Business Development Manager, Shell
…to make the consumer experience seamless…
Claire Sayles voice over…easy, convenient.”
[Video footage]
Close up of a woman’s hands as, holding a pen in her right hand, she removes a piece of paper from a notebook with her left.
Tithima Supavanichyanont voice over: “We really want consumers to beexcited, to be convinced…
[Video footage]
Medium close up of Tithima Supavanichyanont as she stands with a male colleague while a female colleague leans over a work surface
[Interview: Tithima Supavanichyanont in presentation area]
Caption: Tithima Supavanichyanont, Creative Director, Designworks
…that they want to go outand buy a hydrogen carand fuel at a Shell fuelling station.”
Oliver Bishop voice over: “It actually incorporates not onlythe customer aspect,but also all the engineeringpieces which you can't see inside it,which are high tech, cutting edge,state of the art. It is a complicated device.”
[Video footage]
Tithima Supavanichyanont stands with the colleague who was previously seated but is now standing holding a part of the dispenser, while a third colleague looks on.
In front of two screens, one displaying graphs, the other a graphic model, a standing designer points something out to his two seated colleagues. A close up of a hand holding a pen and using a set square an ruler to draw a diagram is followed by a close up of a hand holding the hydrogen pump dispenser and inserting it into the unit’s lozenge-shaped opening
A designer is seen seated at a laptop with the hydrogen unit in the foreground
Audio: Shell music
Lars Zimmermann voice over: “It's been a really good…
[Interview: Lars Zimmermann interview in presentation area]
Caption: Lars Zimmermann, Hydrogen Business Development Manager, Shell
…collaborativeeffort with the whole industry.Without this, it couldn't have beenpossible.So I'm really looking forward…
Lars Zimmermann voice over: …to continuing like that.”
Tithima Supavanichyanont voice over: “Having so many people from…
[Video footage]
Medium close up left profile of Tithima Supavanichyanontstanding smiling by the hydrogen unit
[Interview: Tithima Supavanichyanont in presentation area]
…Shell,BMW, from Designworks…
Tithima Supavanichyanont voice over… in the room,I think it really shows thatit's one big collaboration.”
[Video footage]
Time lapse wide view of presentation area with attendees coming and going
John Schoenbeck voice over: “I think the partnership is very successful.
[Video footage]
Oliver Bishop shakes hands with John Schoenbeck
[Interview: John Schoenbeck in presentation area]
Caption: Director Strategic Partnering, Designworks
“I think we've found a good wayto understand the criteria…
John Schoenbeck voice over:…and the task that Shell basicallydefined.”
Audio: Stirring Shell music
[Video footage]
To applause from the attendees, Tithima Supavanichyanont, Andrew Murphy and a colleague uncover the hydrogen pump dispenser with blank presentation screens in the background.
Andrew Murphy voice over: “It's never possible to predictthe future, but I would say that the designwe have herehas a really good chance of actuallybecoming an icon…
[Video footage]
The unit is then seen from the side with the white vehicle in the background. Its large display screen is then seen in close up showing the message ‘Hello Anna!’, pan down to show the pump resting in its illuminated holder. Close up of the small screen on the pump dispenser handle displaying the message ‘return to pump’
[Interview: Andrew Murphy in presentation area]
Caption: Andrew Murphy, Hydrogen Researcher, Shell
…for hydrogenacross forecourts globally.”
Tommy Forsgren voice over: “The response today has been…
[Video footage]
The seated audience is seen applauding. One attendee stands up to applaud.
[Interview: Tommy Forsgren in presentation area]
Caption: Tommy Forsgren, Lead Designer, Designworks
…fantasticand people are really hands-on.”
Tommy Forsgren voice over: “I think they would like to see thison the market already today.”
[Video footage]
Close up of hydrogen pump being removed from its dispenser unit, followed by a close up of a hand holding it. Zoom out to show Tommy Forsgren standing chatting with an attendee who is holding the pump
[Launch attendee#1]:“It's easy to use.”
A second attendee turns around to camera, she is holding the pump in her hand
[Launch attendee #2]:“Feels good in the hand.”
Claire Sayles voice over: 'A superior customer experience is really important in creating that demand,in creating a seamless process...
[Video footage]
Close up of the hydrogen fuel pump nozzle being inserted into the vehicle fuel flap. This is then viewed from a different angle with launch attendee #2’s arm visible. The camera pans up to show here face; she is smiling. The hydrogen dispenser screen displays the message ‘Fueling’ together with the amount of fuel dispensed and its cost. Beneath is a round blue STOP icon.
The small display on the pump dispenser shows 37%. A thumb is seen pressing the button below the display, and the message ‘Fueling finished!’ displays.
[Launch attendee #1]:“I like the display!”
Tommy Forsgren stands by the unit and demonstrates to a male attendee
Claire Sayles voice over...and hopefully growingthe numbers of hydrogen carsand hydrogen drivers on the roadin the future.'
Tithima Supavanichyanont voice over: “We want people to feel like they aredoing…
[Interview Tithima Supavanichyanont in presentation area]
…their part when they buya hydrogen car, when they're using renewable…
Tithima Supavanichyanont voice over: …energy instead,they're doing something forthe environment as well.
[Video footage]
Launch attendee #2 is seen in close up as she holds the dispenser.
Launch attendee #2: “It looks good.”
Oliver Bishop voice over: “So we want a great experience for our customers…
[Video footage]
Watched by Tommy Forsgren, launch attendee #2 replaces the pump dispenser in its unit
[Interview: Oliver Bishop in presentation area]
…and we think this is what's goingto do it.”
[Video footage]
Oliver Bishop and Tommy Forsgren shake hands in front of the hydrogen pump dispenser unit
Audio: Shell music ends, followed by Shell outro sting
Graphic: Shell Pecten
Text: ©SHELL INTERNATIONAL LIMITED 2017
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