About Books, Inc. Moves Beyond Producing Books
About Books, Inc. (ABI) today makes a strategic shift beyond merely producing books for publishers, into assisting them in selling their books. In a move aimed at establishing a competitive advantage, ABI President Debi Flora announces the addition of Carol White to their team of publishing professionals and the introduction of an entire suite of marketing-oriented programs for their clients.
In today’s environment, professional production of a book is only part of the equation for success. With over 400,000 new books coming to the market each year, a book that doesn’t have a solid marketing plan behind it stands little chance of commercial success.
Ms. White comes to ABI with a sales and marketing background spanning over 40 years and many industries. After a successful career with AT&T and Lucent Technologies, Carol founded her own publishing business in 2002 with her husband, Phil. They have published two editions of their award-winning book, Live Your Road Trip Dream and run the companion website,
After winning the prestigious Benjamin Franklin Award from the Independent Book Publisher’s Association (IBPA)in 2006 for Marketing Excellence & Innovation, Carol found authors and other small publishers seeking her help in making their books successful too. Since then, Carol has run a consulting practice and has spoken to publishing audiences throughout the US about successful book marketing, and will speak at the upcoming IBPAUniversity in New York City in May.
Ms. Flora recently welcomed Carol to the team at ABI saying, “We see Carol’s addition to our organization as our strategic advantage going forward. Our publishers’ provide quality manuscripts to us and we bring them to life through our packaging services including editing, typesetting, design and basic announcement/publicity services. But we are finding that the publishers are looking to us for much more help in the marketing arena to insure that their investment in their company and books is profitable. That is why we brought Carol on board.”
Debi continued, “The reaction of our clients to these new packages of services has been outstanding. We feel confident that this is the right direction for our company and clients and we are pleased to have such a knowledgeable professional to help us launch this new effort.
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To learn more about the services of About Books, Inc., go to or call Deb Ellis at XXXXXXXXXXXXX.