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Marketing your Achievements

A SIMPLE STORY TEMPLATE FOR PRIVATE RTOs

ACPET’S members accomplish so much every day and now there is an opportunity to promote their achievements among their colleagues and in the media. We are looking for success stories to use in our showcase booklet.

Below is a simple template that outlines how to tell your RTO’s story of achievement. In the left hand column is the story structure, and in the right hand column is a made-up story using that structure. If you have a story to tell then please use the template as a guide to tell us of your stories of achievement, ideas, initiatives . . . anything that you are excited about and would like to share.

TITLE OF RTO WITH STORY’S THEME OR IDEA / FUNWORKS RTO MAKING A DIFFERENCE
Opening sentence: State the name of the RTO, where it is, the type of training it offers, and its new initiative or achievement. / FunWorks RTO in BrizVegas ,which specialises in events management training, have been making a real difference in their local area, establishing YPET –Young People’s Equality in Training.
Insert photo to illustrate staff and students together. Don’t forget to provide the names! / Jill Dunhill with students Mary Lamb, Sara White and Gretel Hansen.
Second sentence: state names of key RTO personnel involved with this initiative. Indicate when the initiative began. Write in a celebratory tone. / Jack and Jill Dunhill, along with their talented and dedicated team, have this week secured the support of dozens of local businesses who have all signed up to the YPET Charter for the Education and Training of Young Students with a Disability.
Third sentence:
Explain the initiative / This YPET Charter is based on ACPET’s own Social Inclusion Policy and ‘The Creativity of Success’ guide, and outlines the 10 key principles of ‘disability confidence.’
Insert two or three more sentences to elaborate or clarify the story: continue the celebratory tone. / FunWorks RTO plans to hold quarterly events for local organisations and employers to raise awareness of the benefits of training and employing young people with a disability. These events will also provide an opportunity for employers to hear about how other businesses have successfully included people with disability in their workforce.
Business Entrepreneur Mrs Famous was a special guest at the recent event held to launch the YPET Charter.
Describe the benefits of the initiative.
Describe the results of the initiative if they are known.
Insert at least one direct quote from a key person involved in, or benefiting from, the initiative/ achievement. / Mrs Famous said she had always employed the best person for the job, whether they had a disability or not. By including people with disability in her workforce, Mrs Famous was able to better reflect her customer base and meet their needs, boosting business performance.
She said ‘TheYPET Charter will serve to promote my business values to my customers, and strengthen my business’s commitment to young workers with a disability.’
Final paragraph: Provide a sentence about the size or history of your RTO, the nature of its target student/trainee market, and where graduates get jobs.
Conclude with contact details: key person’s name, website URL, email and telephone number / Funworks was established in 1990 with just one trainer and five students in its first class. It has now expanded to employ six consultants and two administrative staff with a turnover of 100 new graduands in a range of events management specialisations each year. Funworks graduates are employed in places as far away as Dubai and New York, as well as more locally in Australia’s top tourism spots.
For more information about YPET, please visit [insert RTO’s URL] or contact Jack Dunhill at [insert email and phone number]

Please return to Sarah Rosen, NSW Member Support Officer.