A Home Away from Home

“A Home Away from Home”

Advertisement Film by Tadım

The new advertising film by Tadım, the longest established brand of the dried nuts and fruits sector, promoting its fresh and delicious products is to meet with audiences. In the advertising film, prepared for the 41st year of Tadım, to hit the screens on 24 September 2012, covers the subject of how a Turkish family living abroad sees Turkey.

Tadım, bringing home the freshness and flavor of dried nuts and fruits for 41 years, succeeds in establishing an intimate connection with the viewer through its commercial directed by Bahadır Karataş and shot by Film Park, where benevolence, generosity and hospitality themes are touched upon though a story told by a child who comes to Turkey for the first time having set off from Germany.

In the story, the little boy is played by the seven-year-old Demir Alaz Günay, with Sezen Aksu’s song, Kutlama (“Celebration”), used as the theme music. The story of the commercial starts with the family passing through the Turkish border gate. The family encounters friendly, benevolent, sharing people throughout their journey. When the family’s car, coming from abroad, breaks down on the way, another family’s car stops to help the stranded family and they share their “Tadım” with them. The film concludes with a scene where the child starts understanding why his father said “we are going home” at the beginning of their journey and focuses on the concept of “our home,” which is formed by the people around him.

Tadım, standing out with its fresh and natural products, providing unique tastes to its consumers with an expertise in the field stretching back 41 years, the favorite of all, prepares to air on September 24th its enjoyable commercial film that reflects the sincerity and warmness of the Turkish people.

Advertiser: TADIM

Production Company: Film Park

Creative Director: Ufuk Uslu, Ayşe Bali

Copywriter: Emir Yüksel, Serkan Söylem

Art Director: Esma Erdoğan, Öznur Söylem

Brand Team: Gözde Çelebi, Şehnaz Kolaylı

Strategic Planning: Ege Demirtaş

Agency Producer: Lale Bakırezer, Kerem İlbeyli

Director: Bahadır Karataş

Jingle: Sezen Aksu-Kutlama

About Tadım:

Tadım, the first and leading brand in the packaged dried nuts and fruits sector in Turkey since 41 years, provides the highest quality products at its freshest state at the most convenient prices to its consumers by taking food quality and safety as the fundamental principle. The total number of Tadım products, which presents a total of 26 different product varieties to match its consumers’ tastes, 23 being in the dried nuts and fruits and 3 in the Tadımca group, totals 61 varieties with differing weights.

Tadım processes and packages without any human intervention at the production lines top quality raw materials it purchases from the producers, using cutting-edge technology machinery at the dried nuts, dried fruits production facilities in Gebze and Tadımca in a hygienic environment that possesses EN ISO 22000: 2005 HACCP Food Safety System. Tadım, which serves Turkey in its entirety with its 82 dealers that work with the distributorship system and strong distribution network, realizes exports to about 22 countries overseas.