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A FEAST OF MASERATI MODELS IN ACTION AT SILVERSTONE CLASSIC 2014
- Maserati Centenary celebrations in the UK continue
- Maserati is official featured ‘Celebration Marque’ at Silverstone Classic 2014
- Celebratory cavalcade of 200+ past and present Maserati models on Sunday led by Sir Stirling Moss in the legendary F1 GP winning 250F
- Special guest Alfieri Maserati, son of Ernesto Maserati, in attendance
- Silverstone Classic 25th - 27thJuly
Maserati is set to take top billing at the UK’s ‘Silverstone Classic 2014’ as its Centenary celebrations get into full swing.
Maserati is the official ‘Celebration Marque’ at this year’s classic racing festival, which promises to play host to one of the largest gatherings of Maserati models the UK has ever witnessed. The celebrations will culminate in a cavalcade of more than 200 past and present Maseratis led by Sir Stirling Moss.
The legendary Maserati racer will lead a stunning parade of Trident-badge models around the Silverstone circuit at noon on Sunday 27 July, behind the wheel of the iconic Grand Prix winning 250F, and will be joined in the parade by special guest Alfieri Maserati, son of company co-founder Ernesto Maserati. A wide selection of models from Maserati’s illustrious past will also be represented in the line-up, ranging from the classic Tipo 61 Birdcage to modern greats like the GranTurismo MC Stradale.
Peter Denton, Region Manager Maserati North Europe, said: “The UK is a crucially important market for Maserati and the level of support and enthusiasm for the brand here is outstanding. With 2014 being our Centenary and sales up 223 per cent year-on-year it is an exciting time for us. The Silverstone Classic promises to be a fantastic showcase of Maserati’s glorious racing heritage and the arrival in showrooms of the company’s new Ghibli and Quattroporte Diesel models heralds the beginning of another exciting chapter in the Maserati story.”
Maserati enjoys a long-established relationship with the home of British motorsport as Luigi Villoresi, driving a Maserati, won the first British Grand Prix hosted by the Northamptonshire circuit, in 1948.
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About Maserati SpA
Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. since 1993.
Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.
Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 50,000 units annually and gaining a significantly strengthened presence in the global luxury car market.
For 2013, Maserati posted a 148% increase in shipments to 15,400 vehicles, driven by the success of the new Quattroporte and Ghibli models. Its major markets include the USA (2013: 6,900, plus 138%), China (2013: 3,800, plus 334%), Europe (2013: 2,500, plus 133%) as well as Asia-Pacific (2013: 1,300, plus 52%) and the Middle East (2013: 750, plus 81%). For 2013, the company posted revenue of €1,659 million (plus 120%) and a trading profit €171 million (plus €114 million).
About European Automotive Imports
European Automotive Imports (EAI), trading as Maserati Australia and New Zealand, was appointed as the distributor of Maserati, its products and services in Australia and New Zealand in 2005, starting operations on 1 October that year, initially from offices in the Sydney suburb of Homebush before moving, in 2010 to its present offices in Waterloo. The company also took over the New South Wales retail Maserati representation from 1 October 2005, initially as Italia Motori until the completion of the new facility in Waterloo as both home to EAI and the new dealership, Ferrari Maserati Sydney, which opened its doors in 2010. From 2013 EAI has also controlled the Maserati retail outlet ‘Maserati Auckland’ in New Zealand. In addition to offices for EAI Maserati dedicated showroom and workshop facilities, the Waterloo facility also provides a state of the art training facility for both technical and sales training. EAI has a fully computerised parts facility in Sydney to ensure fast and efficient distribution of parts and accessories.
EAI is a private company wholly owned by its Executive Chairman, Neville Crichton, and it is not a subsidiary of any of Mr Crichton’s other companies. Maserati Australia and New Zealand is headed by Glenn Sealey, who took over as General Manager in 2010, and who has overseen a doubling of team responsible for Maserati in Australia and New Zealand. These include Bilgen Tug, National Marketing and Public Relations Manager; David Weihen, National Aftersales Manager; Alex Ball, National Sales Manager and Angelo Ruberto, General Manager of Ferrari Maserati Sydney.
Following its appointment, EAI set about a major renewal of its dealer group, with all-new dealerships opening in Brisbane (2006), Melbourne (2008), Perth (2008), Sydney (2010), Adelaide (2013) and Auckland (2013) with major refurbishments in Sydney, Adelaide and Auckland prior to new facilities opening. In addition, Christchurch opened initially as a Maserati service centre bringing the marque officially to the South Island of New Zealand in 2008 and this was expanded to a full dealership in 2013. In Maserati’s centenary year these dealerships will be joined by a second dealership each in Sydney and Melbourne to serve the growing customer base and, in 2016, another dealership in Queensland.
EAI has consistently grown Maserati sales in Australia with its annual best in 2008 with a total of 201 units, a record which is set to be broken in 2014 with sales expected to exceed 300 units. With arrival of new products, EAI plans to take Maserati to an annual sales figure of 1500 by 2016.
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For further information, please contact
Glen Sealey
/ Tel: +61 2 8577 8070General Manager / Fax: +61 2 8577 8079
Maserati Australia and New Zealand / E:
Release Number: Maserati_456
Date of release: 9/27/2018 5:49:26 PM