February 21, 2013
Jack Grantham
Trent Associates
345 First Street
Memphis, TN 56789
Dear Mr. Grantham:
Thank you for registering for the Customer Relationship Management (CRM) conference hosted by Trent Associates March 27-29 at the Franklin Center in Chapel Hill, NC. This conference will give you access to important information about implementing CRM in your business.
Your Pre-Conference To-Do List
· Send remainder of conference fee ($600) by March 7.
· Book a hotel as soon as possible (see enclosed list of area hotels and phone numbers).
· Plan to handle all breakfasts and dinner on March 27 on your own (all other meals provided).
· Pick up your registration packet in the lobby of the Franklin Center upon arrival between 9:00 and 10:00 a.m.
What You Can Look Forward To
You will hear from experts who can help you make great CRM decisions for your business. Keynote speakers include Grant McMillan, author of Paradigm Shifts: Customer Service to CRM, and Darden Business School professor Isa Costen, whose articles on the role of social media in marketing and customer service have appeared in The Wall Street Journal and Forbes.
You can also attend several small group sessions, which will provide invaluable information applicable to small businesses. Topics covered in these expert-led sessions include “Dual Creation of Firm and Customer Value,” “The Pros and Cons of Web-based Hosted CRM,” “CRM: Market Leaders and Trends,” “CRM and Customer Loyalty,” “Targeting Market Strategies with CRM,” and “Is CRM Right for your Business Now?”
If you have any questions, do not hesitate to contact me via email () or phone. You may also visit the conference website: http://trent.associates/seminar.com. This conference has a lot in store for you to make beneficial business decisions.
Sincerely,
Andrea Lane
Associate Director
Enclosures: event itinerary, roster of participants, area hotels