POSITION DESCRIPTION
Position Title: Director of Marketing Communications
Reports to: USTA PNW Associate Executive Director
Status: Full-time (Exempt)
Do you have a passion for tennis? Do you want to be involved in an innovative, entrepreneurial, aggressive Section of a large, well-established and well-known brand? Are you a marketing leader who’s also a great team player? Then this position might just be your ace career shot FTW.
The Pacific Northwest Section of the US Tennis Association (USTA PNW) is a 501(c)3 not-for profit organization looking for a Director of Marketing Communications to drive our unique program participation and accelerate growth.
The Director of Marketing Communications will serve as a key member of the USTA PNW’s management team, helping to grow the game of tennis by driving digitally focused, channel-marketing strategies in order to:
· Grow participation in USTA PNW sectional league tennis programs
· Generate awareness and grow participation in USTA PNW’s unique regional community tennis programs
· Position the organization to raise funds
The Director of Marketing Communications will work closely with our regional partners (e.g. city and regional Parks and Recreation programs) to plan and launch integrated marketing programs that drive awareness and rapid growth of our community tennis programs. And s/he will serve as liaison to USTA National, leveraging their resources, programs and promotions to support continued Sectional league growth.
The Director of Marketing Communications will manage creation, execution and delivery of marketing programs and materials across multiple touch points. Today this includes print, digital, social, catalogue listings, promotions, PR/Blogger outreach, sponsorships and events.
However, given the growth we envision in our community programs, we are looking for an experienced marketing professional with a proven understanding of both channel marketing and digital marketing best-practices; including display, SEO/SEM, social media, B2C websites, email and mobile marketing best practices.
The Director of Marketing Communications will be responsible for all of the components of campaign implementation and measurement to ensure maximum registrations, awareness and reach.
RESPONSIBILITIES:
· Developing and executing the USTA PNW’s annual Strategic Marketing Plan to meet the goals and objectives of multiple programs delivered through different channels and partners in different regions.
· Directing the development and execution of all marketing communications initiatives – including partner and program launch support, print and digital campaigns, an active social network presence, PR and website content.
· Managing program execution by providing creative direction and project management skills to external resources to ensure deliverables and expectations are clearly defined and delivered, on time and on budget.
· Participate in, and support all channel and partner media evaluations, selection, placement, planning and execution.
· Managing external resources in the development and execution of annual marketing programs for USTA PNW brands, including content creation, promotions/events and strategic partnerships (e.g. with blogger networks and other influencers).
· Managing PR agency and activities: establish and maintain key industry and media relations. Direct shared communications calendar, short- and long- lead program schedules and leverage USTA National event schedules to the benefit of USTA PNW.
· Actively understand and leverage USTA National programs, promotions and resources where appropriate.
Desired Skills and Experience
· Project Management: plan, prioritize and execute multiple projects to meet aggressive deadlines supporting multiple brands and partners across community and league.
· Creative Execution: direct internal and external creative resources on the execution of Branded marketing materials, which includes influencing the development of copy and content to be consistent with Brand guidelines.
· Writing Effectively: manage internal and external resources to write and produce Passing Shots and the Monthly Operations Memo (MOM) newsletters.
· Budget Management: create, manage and administer the marketing communications budget.
· Team Player: work closely with USTA PNW teams – including League and Field Team members – to understand league and community objectives and to develop and execute integrated marketing programs designed to support league and community initiatives.
REQUIREMENTS & WORK STYLE:
· Seven+ years of solid channel marketing, digital marketing and marketing communications experience. Experience with a non-profit, managing multiple brands and partners a plus.
· Demonstrated leadership and functional expertise in digital marketing, including digital display advertising, SEO/SEM, social media, email and mobile marketing.
· Experience working with geographically dispersed teams with a high level of commitment and persuasive influence. This is a position serving matrixes of people and partners.
· Extremely detail-oriented, highly organized with excellent time management skills. We need someone who is self-directed and able to multi-task.
· Exceptional interpersonal and communication skills with the ability to communicate clearly, concisely and effectively with peers, partners and senior management.
· Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.
· Must thrive in a dynamic, entrepreneurial work environment that is growth oriented, fast-paced and serves multiple brands and channels of distribution.
APPLICATION INSTRUCTIONS:
Please submit a cover letter, salary requirements, resume, and list of references to: