Intranet/Newsletter Article – Importance of participating in coaching

Title: Discover How a Little Help Goes a Long Way

Personalized support to improve your health and well-being

As part of the Health & Wellness program offered to you through CareFirst BlueCross BlueShield (CareFirst), you may receive a call from a health coach or disease management nurse explaining the benefits of one-on-one coaching and inviting you to participate. [Company name] encourages you to take advantage of this support to help you make positive health changes and meet your specific goals.

What is health coaching?

Health coaching (sometimes called lifestyle coaching) is a voluntary and confidential phone-based support program that helps identify opportunities to improve your health and well-being in your daily life. Whether you are living with a challenging health situation or looking for help to meet a health goal—such as eating healthier or quitting tobacco—coaching provides you with personalized support to help you reach your healthy best.

What is disease management coaching?

Are you living with one or more chronic conditions like diabetes or congestive heart failure? If so, disease management can help you better understand your treatment, medications and symptoms. This confidential phone-based coaching is conducted by specially trained and licensed registered nurses who are focused on optimizing your care.

Why participate?

Disease management and health coaching can help you:

· Better understand your health risks or condition

· Find answers to your health questions

· Gain more control over your health

· Set goals to reach your healthy best

· Recognize early warning signs that may require medical attention

· Understand your doctor’s recommendations, medications and treatments

Once you decide to participate, you can choose how involved you want to be. The type of support you receive can include:

· Personalized counseling. Your coach will answer your questions, discuss your risks and suggest possible lifestyle changes.

· Educational materials. Based on conversations between you and your coach, you may receive additional information to better understand your current or potential health risks.

· Support and encouragement. Your coach will help you set or adjust your goals, track your progress and encourage you along the way.

· Online tools. You also have access to well-being tools and services including nutrition and fitness tracking tools.

If you want to feel better but don’t know where to start, give coaching a try. You can choose to enjoy a healthier life. Why not start today?

To learn more about health or disease management coaching, call Healthways at 800-783-4582 between 8:30 a.m. – 8:30 p.m., Monday – Friday, or Saturday from 8:30 a.m. – 5:30 p.m. (EST). To protect your privacy, coaches will ask you for your first and last name, date of birth and mailing address on every call.

This wellness program is administered by Healthways, an independent company that provides health improvement management services to CareFirst members.

CareFirst BlueCross BlueShield is an independent licensee of the Blue Cross and Blue Shield Association.