FOR IMMEDIATE RELEASE

MILES OFFERING STS MARKETING COLLEGE SCHOLARSHIPS

TO KENTUCKY TOURISM PROFESSIONALS!

The Kentucky Department of Travel and Miles – publisher of the Kentucky Official Visitor’s Guide, Kentucky Unbridled Spirit eNewsletter and advertising/sponsored content on KYTourism.com – will once again provide two full scholarships to the Southeast Tourism Society Marketing College to two tourism marketing professionals working in Kentucky. Scholarship applications are now available for those interested in pursuing this opportunity. The deadline for applications is March 10, 2017.

STS Marketing College is a three-year educational program for members of the tourism industry in the Southeast United States. From May 14-19, 2017, (NOTE EARLIER DATES THIS YEAR!) courses will be held on the campus of North Georgia College & State University in Dahlonega, GA. During this week, students will experience a broad-based curriculum designed to teach marketing techniques from all facets of the tourism industry. Marketing College professors are working, experienced professionals from across the country who bring expertise and real-world experience to the classroom.

From the time students arrive Sunday evening until they depart Friday they enjoy classes, lectures, discussion groups and one-of-a-kind networking opportunities in an academic environment conducive to learning. Sample courses include: Integrated Digital Marketing, Conducting a Successful Press Tour, Writing a Marketing Plan, Generational Marketing, Inquiry to Fulfillment to Conversion to Database, and more. Those who attend three years of Marketing College receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at the STS spring meeting.


In each class, students receive a syllabus outlining course objectives and method of instruction. The STS scholarships sponsored by Miles cover tuition, accommodations and most meals for the 2017 session. Scholarships are granted based on criteria established by the Kentucky Department of Travel and Miles, encompassing professional aptitude and future career goals in the tourism industry.

The STS scholarship application and instructions are attached.

For more information on this opportunity, contact or . For more information on STS Marketing College, visit http://www.southeasttourism.org/content.cfm?id=4.

Kentucky Department of Travel & Miles

2017 STS Marketing College Scholarship Application

Southeast Tourism Society (STS) Marketing College

North Georgia College & State University - Dahlonega, GA / May 14-19, 2017

* * * NOTE EARLIER DATES THIS YEAR! * * *

SCHOLARSHIP APPLICATION DEADLINE: MARCH 10, 2017!

For more information on registering to attend the 2016 STS Marketing College, or for a schedule, sample courses
or how to become a Travel Marketing Professional, visit http://www.southeasttourism.org/content.cfm?id=4

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Essay - Please prepare the following typewritten documents with your name in the upper right-hand corner. Submit with your scholarship application.

1.  A brief autobiography, no longer than 2 pages, describing

a.  Academic or professional strengths and challenges

b.  Tourism Industry work related experience (minimum 2 years required)

c.  Career objectives

2.  A detailed statement of intent, no longer than 2 pages, describing

a.  Your reasons for applying for a scholarship

b.  Your proposed field of study and/or future career plan, including how receipt of this scholarship will help

c.  Demonstrated need

d.  Professional credibility

3.  A written response, no longer than 1 page, describing

a.  What you see as the biggest hurdle(s) facing the Tourism Industry now and in the future?

SCHOLARSHIP SPONSOR: Miles is the publisher of the “Kentucky Official Visitor’s Guide,” “Kentucky Unbridled Spirit eNewsletter” and video/sponsored content and advertising on www.KYTOURISM.com. In the 63 years since the company was founded, Miles has grown to become the largest publisher of tourism information, both in print and online, in the United States.
Our people service and advise DMOs and hospitality clients to captivate, inform and engage travelers seeking unique leisure and conference experiences. We build programs that result in increased visitation, industry participation and measurable results through forward-thinking interactive and print marketing solutions.

Submit your completed scholarship application to:

Steven Keith

2014 Northwood Road - Charleston, WV 25314

304-380-6096