Someday Starts Now – Introductory Video Script

SFX: [Upbeat music throughout]

VO: Welcome to Someday Starts Now.

Art Card: Someday Starts Now

[HTB logo]

VO: If you’re thinking about having a baby someday – even if that “someday” is years away – you’re in the right place.

Visual: YOUNG WOMEN IN A YOGA CLASS. THOUGHT BUBBLES POP UP OVER 3 OF THE WOMEN.

THE FIRST CONTAINS A SMILING BABY FACE.

THE SECOND CONTAINS A BEACH WITH PALM TREES.

THE THIRD CONTAINS “ZZZZZ” SUGGESTING SHE MAY HAVE FALLEN ASLEEP DURING THE POSE.

VO: We’ll help you be ready – whatever you decide – by showing you how to live healthier…

Visual: WOMAN RUNNING. OVER HER HEART IS AN ICON OF A VALENTINE’S HEART APPEARS AND BEATS STRONGLY.

VO: eat better…

Visual: QUICK SHOTS OF SEVERAL UNHEALTHY FOODS, EACH OF WHICH IS STAMPED WITH A BIG RED “X”. THE LAST SHOT OF A HEALTHY MEAL IS STAMPED WITH A BIG GREEN CHECK MARK.

VO: reduce stress in your daily life…

Visual: SHOT OF A MAN OR WOMAN SITTING WITH EYES CLOSED. A PAIR OF ILLUSTRATED HEADPHONES APPEAR OVER HIS/HER EARS, WITH MUSICAL NOTES EMANATING OUT.

VO: and create a safe environment at home.

Visual: SHOT OF AN INFANT SITTING IN A CRIB SURROUNDED BY TEDDY BEAR AND BLANKET

EACH OF THE ANIMATED ELEMENTS DISAPPEARS, LEAVING BABY IN A SPARE BUT SAFE CRIB.

VO: We’ve organized content so you can find exactly what you’re looking for, with sections that cover women’s health, men’s health, parenting and more.

Visual: SHOT OF SSN HOMEPAGE, WITH AN OVERSIZED ARROW ICON CLICKING ON EACH OF THE SECTIONS SPOKEN IN THE VO TO BRING UP THE RESPECTIVE LANDING PAGE.

VO: You’ll also find great resources like maps for new dads and life planning tools for women.

Visual: SHOT OF A MOM & DAD AND YOUNG CHILD. AN ILLUSTRATED NAUTICAL COMPASS POPS UP.

VO: It’s everything you need to stay happy and healthy for yourself, and the baby you may have someday.

Visual: SHOT OF A DIFFERENT FAMILY. A THOUGHT BUBBLE WITH A VALENTINE HEART POPS UP ABOVE THE MOM’S HEAD.

THE SAME THOUGHT BUBBLE THEN POPS UP ABOVE THE DAD’S HEAD.

FINALLY, THE SAME THOUGHT BUBBLE APPEARS ABOVE THE BABY’S HEAD.

VO: Start thinking about your “someday” today… at SomedayStartsNow.com.

Art Card: SomedayStartsNow.com

Logos: [HTB]

[DSHS]