Social Media Introduction AMTA 2012 Convention Tammy Finch, Web Services, Inc

Social Media Introduction

FREE ONLINE TOOLS

Google Analytics
http://www.google.com/analytics/

Google Alerts
http://www.google.com/alerts/

Back Link Tool
http://www.iwebtool.com/backlink_checker

Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

Self Search Engine Optimization
http://www.selfseo.com/

Social Media Online Organization Tools
http://www.socialoomph.com/
http://hootsuite.com/

Ping – post to all of your accounts at once
http://ping.fm

Social Media Today
http://www.socialmediatoday.com/

Web Services Blog and Resources
http://www.webservicesinc.net/

SOCIAL MEDIA NETWORK LINKS AND THEIR USES

LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online. http://linkedin.com

Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site. http://facebook.com

Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more. http://plaxo.com

YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company's latest commercial or event to give customers and clients an idea of what you do each day. http://youtube.com

Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone. http://www.ning.com

Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more. http://digg.com

StumbleUpon: You'll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and "channel surf[ing] the Web. You'll "connect with friends and share your discoveries," as well as "meet people that have similar interests." http://www.stumbleupon.com

Pintrest: Picture based social network using boards to find interesting pictures and sharing http://pintrest.com

Twitter: Is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers." http://twitter.com

PING - to keep your networks organized—post to all at once http://ping.fm

Social Media Marketing Tools (Top 50)

Social media marketing solutions (SMMS) take on a variety of forms but most aid in the aggregation of content from social networks and facilitate content distribution. The best solutions on the market even help identify those fans and followers who are spreading your message (in either a good or a bad way). While there remains some overlap in many of these services, using any of them are sure to improve your own enterprise’s return on its social media investment.

1. Ping.fm*
2. Hootsuite.com*
3. Tweetdeck.com*
4. SocialOomph.com*
5. Vitrue.com
6. Lithium.com
7. Cotweet.com
8. Seesmic.com
9. Ttweetadder.com*
10. Flowtown.com
11. BuddyMedia.com
12. Gist.com
13. AwarenessNetworks.com
14. WildFireapp.com
15. Pluck.com
16. ContextOptional.com
17. Shoutlet.com
18. ThisMoment.com
19. Sendible.com
20. Radian6.com
21. CrowdFactory.com
22. Alterian.com
23. Buzzlogic.com
24. SproutSocial.com
25. Trackur.com
26. Postling.com
27. VisibleTechnologies.com
28. Spredfast.com
29. Viralheat.com
30. AvenueSocial.com
31. objectivemarketer.com
32. media6degrees.com
33. SocialText.com
34. PeopleBrowsr.com
35. ArgyleSocial.com
36. MediaFunnel.com
37. Cymfony.com
38. Syncapse.com
39. 33across.com
40. Sprinklr.com
41. Spiral16.com
42. Infegy.com
43. Brandwatch.com
44. Blogtronix.com
45. NetworkedInsights.com
46. Vestadigital.com
47. Expion.com
48. DirectMessageLab.com
49. SocialVolt.com
50. MutualMind.com

* Web Services Favorites

FACEBOOK

Getting Fans (or likes)

·  Offer something free to only Facebook Fans.

·  Have a contest - but make sure Facebook allows it

·  Have links to social media or like buttons on your website.

·  Ask friends for help

·  Create a Facebook Ad to promote your page.

Privacy

Work within your profile to edit settings for privacy. You can share as much information as you wish. This is within your personal account. Business pages simply have a settings area on the page where you can allow or disallow comments, pictures, etc from fans. Use that for your business page and allow only comments - not posts from fans to your business page.

Facebook Links

Vanity Page
Set a username or vanity URL for your Facebook page. If you have more than 25 fans, you are eligible. For example, my page is www.facebook.com/webtech
This is nice for directing people easily to your Facebook page. http://www.facebook.com/username/

Twitter Link
Connect your Facebook status to Twitter at www.facebook.com/twitter (Login to your Facebook account first)

Create an Ad
http://www.facebook.com/ads/manage/ A very affordable way to use Pay Per Click with Facebook

Useful Applications

Join my mailing list app https://apps.facebook.com/ctctjmml/?ref=ts (or search join my mailing list)

Facebook - check in

Trip Advisor - build a map

Facebook Cover Photo size is 851 pixels wide and 315 pixels high.