Research: The Disney Way
Name: Angel Teacher: Ally
Contents
Chapter 1: Introduction
Chapter 2: Research Technique
Chapter 3: Conclusion
3.1 What is Disney?
3.2 How Disney Builds Stars?
3.3 H ow Disney manage its company ?
3.4 Research Conclusion
Reference
Research Reflection
Chapter 1: I ntroduction
Motivation: When I was a child, every night I sat in front of the TV and waited the movie to start. Then when the music Disney began, there would be a little fairy waving a magic wand and start to sprinkle magical dust and the movie began. There was the magic and dreams began. The next two hours, it might be an adventure, a story about friendship, the royalties, or a romantic love story. Now, it has been like ten years, and those movies still make me excited, agitated and they touch me again and again. When I first went to Disneyland, every view that I see made me want to cry. It seemed to be a dream coming true and all of the staff were just so kind and friendly. Disney is a place where my and our dreams come true in life. And I want to know what it takes to build movies, adventures, dreams and more.
Purposes: Where does Disney’s magic come from? The movies? Those characters? Or these cartoons? We all heard of Disney’ secret of success: They are called customers, guest and Theme parks, show, and they are also called the stuffs behind the scenes and back stage. Disney’s success doesn’t just rely on Mickey Mouseor Pinocchio, its success comes from their faith and management. My research purposes are trying to find out what the key that made Disney so successful is.
Chapter 2 : Research Technique
Research Devise
First I look for references of Disney like information from the internet, books, magazines, and newspaper. Then I read them carefully and I do my research based on those references. Next, I search for some pictures for my research and draw some form to show what my research is about. At last, I have a PPT that helps me to explain my research.
Research Object
Walt Disney
The Walt Disney Company: Disney land
Disney channel
Pixar…
Disney teen stars: Miley Cyrus
Selena Gomez
Jonas Brothers
Demi Lovato
Bridgit Mendler
Chapter 3 : Conclusion
3.1 W hat is Disney?
W alt Disney
Walt Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist. Disney is famous for his influence in the field of entertainment during the 20th century. As the co-founder (with his brother Roy O. Disney) of Walt Disney Productions, Disney became one of the best-known motion picture producers in the world. The corporation he co-founded, now known as The Walt Disney Company, today has annual revenues of approximately U.S. $35 billion. Disney is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design. He and his staff created some of the world's most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice. He has been awarded four honorary Academy Awards and has won twenty-two competitive Academy Awards out of fifty-nine nominations, including a record four in one year, giving him more awards and nominations than any other individual. He also won seven Emmy Awards. He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, as well as the international resorts Tokyo Disney, Disneyland Paris, and Disneyland Hong Kong.
Disney died of lung cancer in Burbank, California, on December 15, 1966. The following year, construction began on Walt Disney World Resort in Florida. His brother Roy Disney inaugurated the Magic Kingdom on October 1, 1971.
T he Walt Disney Company
The Walt Disney Company (NYSE: DIS) (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue. Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions, Ltd. in 1929, and became publicity-traded as Walt Disney Productions in 1938. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.
The Disney Company has a lot of ancillary company, and Disney divvied them in to four different kinds, such as: Studio Entertainment, Studio Entertainment, Consumer Products and Media Networks. All of Disney’s works build on these companies, Studio Entertainment. Disney’s famous movie are made by them and the also manage DVDs selling, music plays, and drama on ice. All of the Disney parks in the world are design, build by Studio Entertainment and all of the business as well. Since 1929 the Consumer Products manage authorize of the commodities. The Media Networks’ works include all of Disney’s mass media and net work.
Walt Disney Signature
The Walt Disney Company ’ s logo
Disney channel ’ s logo
Disneyland ’ s logo
Pixar’s logo
3.2 How Disney B uilds Stars ?
Disney Teen Stars
Miley Cyrus Miley Ray Cyrus (born Destiny Hope Cyrus; November 23, 1992) is an American actress and pop singer. She achieved wide fame for her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana. Cyrus recorded music for the soundtracks, Hannah Montana (2006) and Hannah Montana 2/Meet Miley Cyrus (2007), released by Walt Disney Records. With the success of the Hannah Montana franchise she established herself as a teen idol. In 2007, Cyrus signed to Hollywood Records to pursue a solo career. She went on the Best of Both Worlds Tour the same year, in which she performed as both herself and in character as Hannah Montana. The tour was eventually turned into a high-grossing concert film entitled Hannah Montana & Miley Cyrus: Best of Both Worlds Concert (2008). In July 2008, Cyrus released her first solo album, Breakout (2008), which was commercially successful.
She began her foray into film by providing the voice of "Penny" in the animated film Bolt (2008). Cyrus earned a nomination for the Golden Globe Award for Best Original Song for her performance of Bolt's theme song, "I Thought I Lost You". She also reprised her role as Miley Stewart/Hannah Montana in Hannah Montana: The Movie (2009). The Hannah Montana: The Movie' soundtrack introduced her to new audiences within country and adult contemporary markets. She began to cultivate an adult image in 2009 with the release of The Time of Our Lives (2009), an extended play which presented a more mainstream pop sound, and by filming The Last Song (2010), a coming-of-age drama film. The former included Cyrus's best-selling single, "Party in the U.S.A." (2009). A studio album titled Can't Be Tamed was released in 2010 and presents a new dance-pop sound. The music video and lyrics of the album's lead single, "Can't Be Tamed", portrays a more sexualized image for the entertainer. Cyrus ranked number thirteen on Forbes' 2010 Celebrity 100.
Cyrus's performance of "Party in the U.S.A." at the 2009 Teen Choice Awards incited a media uproar, with some viewers criticizing Cyrus's provocative outfit and inclusion of a brief pole dance as inappropriate for her age, then sixteen, and for her young fans. Later that year in December, TMZ released a video of Cyrus, which took place five days after her 18th birthday at her Los Angeles home, in which she is seen smoking from a bong. She claimed she was smoking the psychoactive plant salvia divinorum, although this has not been confirmed by anybody but Cyrus herself.
Selena Gomez Selena Marie Gomez (born July 22, 1992) is an American actress, singer, and UNICEF Goodwill Ambassador, best known for portraying Alex Russo in the Emmy Award-winning Disney Channel television series Wizards of Waverly Place. She subsequently ventured into feature films and has starred in the television movies Another Cinderella Story, Wizards of Waverly Place: The Movie, and Princess Protection Program. She made her starring theatrical film debut in Ramona and Beezus. Enhancing her repertoire into the music industry, Gomez is the lead singer and founder of the pop band Selena Gomez & the Scene, which has released two RIAA Gold certified studio albums, Kiss & Tell and A Year Without Rain. Gomez has also contributed to the soundtracks of Tinker Bell, Another Cinderella Story and Wizards of Waverly Place after signing a record deal with Hollywood Records.
Demi Lovato Demetria Devonne "Demi" Lovato (born August 20, 1992) is an American actress, musician, and singer-songwriter. Her earliest roles included a part on Barney & Friends, before she became better known for her starring roles in the Camp Rock movies, as Sonny Munroe in Sonny with a Chance, and as the star of the 2009 movie Princess Protection Program. As a solo musical artist, Lovato released her debut album Don't Forget on September 23, 2008. The album debuted at #2 on the Billboard 200 selling 89,000 copies in the first week. It has since sold over 500,000 records in the United States and got certified Gold by RIAA. Lovato stated in an interview that the album was recorded in ten days. Lovato released her second album, Here We Go Again, on July 21, 2009. The album debuted at #1 on the Billboard 200, selling 108,000 copies in the first week.
On November 1, 2010, Lovato's publicist announced that she had left the Jonas Brothers' Live in Concert tour early during the preceding weekend in order to enter a treatment center and "seek medical treatment for emotional and physical issues she has dealt with for some time." The tour was not scheduled to be complete until November 13.
Jonas Brothers Jonas Brothers are an American pop boy band. The band gained its popularity from the Disney Channel children's television network. From the shore region of New Jersey, the band consists of three brothers: Paul Kevin Jonas II (Kevin Jonas), Joseph Adam Jonas (Joe Jonas), and Nicholas Jerry Jonas (Nick Jonas). In the summer of 2008, they starred in the Disney Channel Original Movies Camp Rock and its sequel, Camp Rock 2: The Final Jam. The band has released four albums: It's About Time, Jonas Brothers, A Little Bit Longer, and Lines, Vines and Trying Times. In 2008, the group was nominated for the Best New Artist award at the 51st Grammy Awards and won the award for Breakthrough Artist at the American Music Awards. As of May 2009, before the release of Lines, Vines and Trying Times, they have sold over eight million albums worldwide.
Bridgit Mendler Bridgit Claire Mendler (born December 18, 1992) is an American actress, singer, and musician. She is best known for her lead role as Teddy Duncan on the Disney Channel Original Series Good Luck Charlie and her recurring role as Juliet Van Heusen on Wizards of Waverly Place.
How Disney Builds Stars?
Hannah Montana plated by Miley Cyrus started on March, 24, 2006 on Disney and soon come really popular. Then Disney continues to present Wizards of Waverly Place played by Selena Gomez in 2007. To propagandize the show, Disney let Selena appeared with Miley on Hannah Montana and The Suite Life on Deck. On 2007, The Jonas Brothers popped up on Hannah Montana and Hannah Montana: Best OF Both Worlds tour and movie. The next year, as 2008, Jonas Brothers had their own hit show, Jonas. At the same year, there was a new girl named Demi Lovato co-starred in Princess Protection Program with Selena, and they also appeared on Jonas: Living the Dream. Then she joined the Jonas Brothers in Camp Rock, Jonas Brothers: The Concert Experience and Camp Rock: The Final Jam. In 2009, Demi Lovato played the role Sonny in Sonny with a Chance. At the same time, a new teen star, Bridgit Mendler had a guest role on Wizards of Waverly Place and she was also on Jonas. In the case, the way Disney builds stars is: First, have the stars appear on popular Disney shows so audiences will get to know them. Then give the new stars their own TV show, a recording contract, concert tour and tie-in merchandise sold in Dismay stores.
With all these products,Disney makes a lot of money. The Disney Teen Machine formula is a success. But teen stars are often too young to handle fame and gain,like Miley was only twelve when she played Hannah Montana. And Selena wsa twelve, too, when she was discovered by Disney. Demi was seven when she began her acting career. Now, Miley is taking drug,and Demi was sick because of reducing weight and her relationships. So, what really matter is teen stars need to learn how to keep and handle fame and wealth.