Promotional and Point-Of-Sale Material

DM1294/12

Promotional and Point-of-Sale material

Posters, showcards, window stickers, calendars, display boards and other promotional material distributed by Penguin Books to booksellers to display in their shops.

Arranged as follows:

DM1294/12/1 – Penguin Books general - promotional and point of sale material.

DM1294/12/2 – Penguin Group series - promotional and point of sale material.

DM1294/12/3 – Penguin Authors - promotional and point of sale material.

DM1294/12/4 – Penguin Book titles - promotional and point of sale material.

DM1294/12/1 – Penguin Books general - promotional and point of sale material:

DM1294/12/1/1 / Two showcards advertising Penguin Crime books. Illustrated with a penguin wearing a grey cloak and mask, holding a dagger and reading a Penguin book, and the text ‘CRIME’. One is against a red background and the other a green background, n.d. [c.1950s]. [Another copy is located at DM1585/9/1]. (20 cm x 25 cm) / n.d. [c.1950s]
DM1294/12/1/2 / Two showcards advertising Penguin Crime books. Illustrated with a penguin wearing a grey cloak and mask, holding a dagger and reading a Penguin book, and the text ‘CRIME’. One is against a red background and the other a green background, n.d. [c.1950s]. [Another copy is located at DM1585/9/1]. (20 cm x 25 cm) / n.d. [c.1950s]
DM1294/12/1/3 / Showcard advertising Penguin Fiction books. Illustrated with a penguin seated in a green ‘bucket-style’ chair reading a book, and the text ‘FICTION’ against a yellow background, n.d. [c.1950s]. [Another copy is located at DM1585/9/3].
(20 cm x 25 cm) / n.d. [c.1950s]
DM1294/12/1/4 / Showcard advertising Pelican books. Illustrated with a pelican wearing spectacles reading a Pelican book against a red background, n.d. [c.1950s]. [Another copy is located at DM1585/9/4].
(20 cm x 25 cm) / n.d. [c.1950s]
DM1294/12/1/5 / Showcard advertising Puffin books. Illustrated with a puffin holding a red lollipop reading a Puffin book against a yellow background, n.d. [c.1950s]. [Another copy is located at DM1585/9/5].
(20 cm x 25 cm) / n.d. [c.1950s]
DM1294/12/1/6 / Two cardboard cut-outs of dancing penguins designed to stand upright and hold a Penguin book. One is edged in blue and the other in orange, n.d. [c.1950s]. [Designed by Hans Schmoller?].
(33 cm x 23 cm) / n.d. [c.1950s]
DM1294/12/1/7 / ‘Penguins for Holiday Reading’ showcard. Illustrated with a cartoon of a man sitting in the sea in a deckchair reading a Penguin book with a seagull standing on the back of his chair against a two-tone blue background, n.d. [c.1950s]. Designed by Salter.
(22.5 cm x 35 cm) / n.d. [c.1950s]
DM1294/12/1/8 / ‘Penguins for Holiday Reading’ banner, n.d. [c.1950s]. [Designed by Hans Schmoller?].
(9.5 cm x 37 cm) / n.d. [c.1950s]
DM1294/12/1/9 / ‘Buy your Penguins here’ banner, n.d. [c.1950s]. [Designed by Hans Schmoller?].
(37 cm x 10 cm) / n.d. [c.1950s]
DM1294/12/1/10 / ‘Crime. It’s Penguin Time’ banner, n.d. [c.1950s]. [Designed by Hans Schmoller?].
(33 cm x 8 cm) / n.d. [c.1950s]
DM1294/12/1/11 / ‘Penguins for Holiday Reading’ banner, n.d. [c.1960s]. [Designed by Hans Schmoller?].
(55.5 cm x 12cm) / n.d. [c.1960s]
DM1294/12/1/12 / ‘Send Penguins for Christmas’ showcard, n.d. [c.1960]. The advertisement features E. Patterson and D.C. Gohm’s Electric Models from Odds and Ends (PP83) [published November 1949] and Christian Barman’s Early British Railways (K56) [published May 1950]. With a Penguin Greeting Envelope featuring the Penguin colophon designed by Elizabeth Friedlander and used for Penguin’s 25th anniversary in 1960.
(32 cm x 25 cm) / n.d. [c.1960]
DM1294/12/1/13 / Cardboard cut-out of a penguin designed to stand upright and hold a Penguin book, n.d. [c.1960s]. [Designed by Hans Schmoller?].
(34 cm x 24 cm) / n.d. [c.1960s]
DM1294/12/1/14 / Oval framed cardboard display stand featuring the Penguin colophon [designed by Jan Tschichold], n.d. [c.1970s].
(38 cm x 27.5 cm) / n.d. [c.1970s]
DM1294/12/1/15 / Oval framed cardboard display stand featuring the Pelican colophon [designed by Jan Tschichold], n.d. [c.1970s].
(38 cm x 27.5 cm) / n.d. [c.1970s]
DM1294/12/1/16 / Showcards featuring lists of the new Penguin books published each month, January 1962-May [1973]. [See DM1585/2 for July 1955-May 1959]. (32 docs)
Featuring illustrations of highlighted titles and themes, including Penguin Crime (August 1966 and July 1969), Saul Bellow (October 1966), Penguin Gift Set (December 1966), W. Somerset Maugham (March 1967 and February 1969), new-look Puffins (April 1967), New Penguin Shakespeare (May 1967), Len Deighton’s Billion Dollar Brain (August 1967), Muriel Spark’s The Mandelbaum Gate (November 1967), Eric Berne’s Games People Play (December 1967), Daphne du Maurier’s The Flight of the Falcon (March 1969), Angus Wilson (June 1969), Thornton Wilder (August 1969), Penelope Mortimer’s My Friend Say It’s Bullet-Proof (September 1969), J.B. Priestley (October 1969), Graham Greene’s May We Borrow Your Husband (November 1969), John Updike’s Couples (January 1970), Lionel Davidson (March 1970), ‘Help them grown happy with Puffins’ (April 1970), Monica Dickens (May 1970), Edna O’Brien’s The Love Object (June 1970).
(22.5 cm x 37 cm) / 1962-[1973]
DM1294/12/1/17 / Double-sided cardboard sign featuring a photograph of Spike Milligan wearing army uniform and pointing at the text: ‘Buy a Penguin Gift Set folks – before I get cramp in my finger’, n.d. [1970s].
(41 cm x 34 cm)
[OUTSIZE - Stored at end of bay] / n.d. [1970s]
DM1294/12/1/18 / Free-standing cardboard showcard featuring the Penguin colophon wearing an orange stripped bathing costume and holding a bucket and spade, with the text ‘Summer – Penguin’s hottest bestsellers’, n.d. [c.1980s].
(63 cm x 47 cm)
[OUTSIZE - Stored at end of bay] / n.d. [c.1980s]
DM1294/12/1/19 / Three free-standing cardboard cut-out display stands featuring Beryl Cook’s artwork of penguins seated in armchairs reading Ernest Hemingway’s A Farewell to Arms and E.M. Forster’s A Passage to India, with a central board featuring the Fifty Penguin Years logo and the text ‘We’ve Made All The Difference For 50 Years’, n.d. [1985].
(3 x 71 cm x 79 cm)
1 x 99 cm x 1.5 m)
[OUTSIZE - Stored at end of bay] / 1985
DM1294/12/1/20 / Penguin’s Fiftieth Anniversary posters (1985):
DM1294/12/1/20/1 – colour poster featuring the ‘Fifty Penguin Years’ logo, n.d. [1985]. (2 copies) (74 cm x 74 cm).
DM1294/12/1/20/2 - colour poster featuring the ‘Fifty Penguin Years’ logo, n.d. [1985]. (38 cm x 38 cm).
DM1294/12/1/20/3 - colour poster featuring the ‘Fifty Penguin Years’ logo and a blank white space for notices, n.d. [1985]. (56 cm x 36 cm).
DM1294/12/1/20/4 – colour poster featuring a photograph of the boxed set of the first ten Penguin books reproduced to celebrate Penguin’s 50th anniversary and the ‘The first ten are now available again. Penguin – the first name in paperbacks’, Fifty Penguin Years (35 cm x 47 cm).
DM1294/12/1/20/5 – colour poster advertising the ‘Fifty Penguin Years’ exhibition celebrating fifty years of Penguin Books held at the Royal Festival Hall, South Bank, London from 21 September to 27 October 1985. With three proof copies. (60 cm x 89 cm).
[OUTSIZE - Stored on outsize shelf 7/1/5] / 1985
DM1294/12/1/21 / Penguin’s Sixtieth Anniversary posters (1995):
Colour poster featuring a black and white photograph of a man in a bowler hat reading a copy of the Penguin edition of Lady Chatterley’s Lover behind a copy of The Times newspaper, and the text ‘You could never overlook at Penguin. There are paperbacks, and there is Penguin’, with the 60 Penguin Years logo, n.d. [1995]. (84 x 59 cm) (2 copies).
[OUTSIZE - Stored on outsize shelf 7/1/5] / 1995
DM1294/12/1/22 / Hotline: a priority order system and information service from Penguin Books, n.d. [1970s-1980s].
(11 docs) / n.d. [1970s-1980s]
DM1294/12/1/23 / Penguin gift voucher for use at Past and Present, Road Town, Tortola [British Virgin Isles], n.d. [1980s]. / n.d. [1980s]
DM1294/12/1/24 / ‘A St Valentine’s Day Gift’ bookmark, n.d. [1980s]. (2 copies) / n.d. [1980s]
DM1294/12/1/25 / Two orange-coloured plastic ball-point pens in brown plastic cases [used to sign the agreement made between Penguin Books Ltd. and the University of Bristol on 5 November 1985]. / [1985]
DM1294/12/1/26 / Penguin carrier bags:
DM1294/12/1/26/1 - Paper bag for Better Books, 94 Charing Cross Road, n.d. [Better Books was set-up by Tony Godwin in 1946]. Featuring the Penguin and Pelican colophons and the text ‘Penguin’, ‘Pelican’, ‘Puffin Books’. (22.5 cm x 25.5 cm)
DM1294/12/1/26/2 - Paper bag for Penguin Books, n.d. [1960s]. Featuring the Penguin colophon and the text ‘Publishers of Penguins, Pelican and Puffins’ [designed by Hans Schmoller?]. (22.5 cm x 25 cm)
DM1294/12/1/26/3 - Plastic bag for The Penguin Bookshops in London, Nottingham and York, n.d. [1980s]. Featuring the Penguin colophon. (20 cm x 27 cm) / c.1946s-1980s
DM1294/12/1/27 / Orange-coloured plastic zipped wallet given away at The Library Association conference at Torquay in 1983. Featuring the Puffin colophon and the text ‘The Finest names in paperback. Penguin. Puffin. Pelican. All from Books for Students’. (37 cm x 27.5 cm) / 1983
DM1294/12/1/28 / Colour photograph of a mock-up design for a promotion for a ‘Post-A-Penguin’ special offer via the ‘Post-A-Book service’, 1983. The design is stuck on the back of a packet of Persil automatic washing powder. (25 cm x 51 cm)
[OUTSIZE - Stored at end of bay] / 1983
DM1294/12/1/29 / Pulls of press advertisements for Penguin books that appeared in the national press between April and November 1961. Illustrated by Brian Wildsmith.
1961:
‘This is Penguin book week at…’, provincial newspapers, 1961.
‘New Penguin Classics’, Paper Backs in Print, 1961.
‘Penguin Modern Classics – an important new series’, Indkobs Spring Catalogue, Denmark, 1961.
April 1961:
C.P. Snow’s The Conscience of the Rich (1526), Bookseller and Smith’s Trade News, 22 April 1961.
Michael W. Ovenden’s Artificial Satellites (Q23), Bookseller and Smith’s Trade News, 29 April 1961.
Doctor at Large, Doctor at Sea, Doctor in the House, Doctor in Love, Bookseller and Smith’s Trade News, 29 April and 13 May [1961].
May 1961:
Muriel Spark’s Memento Mori and Andrew Sinclair’s The Breaking of Bumbo, Bookseller and Smith’s Trade News, 6 May 1961.
‘A new Penguin Series – Penguin Modern Classics’, The Sunday Times, 7 May 1961.
Raymond Williams’ Culture and Society 1780-1950 (A520), Bookseller and Smith’s Trade News, 13 May 1961.
Doctor at Large, Doctor at Sea, Doctor in the House, Doctor in Love, National Newsagent, 13 May 1961.
Arthur Miller’s The Misfits (film tie-in), Bookseller and Smith’s Trade News, 13 May 1961.
‘Find book, chapter and verse in Penguins’, The Times Educational Supplement, 19 May 1961.
Roger Falk’s The Business of Management (A528), Bookseller and Smith’s Trade News, 20 May 1961.
Betty Macdonald’s Anybody Can Do Anything (1540), Bookseller and Smith’s Trade News, 27 May 1961.
June 1961:
The Penguin Russian Course, Anglo-Soviet Journal, June 1961.
‘To Africa by Penguins’, All-Star Variety Programme of the Africa Bureau, June 1961.
‘Michael Innes’ Fast-Selling Five’, Bookseller and Smith’s Trade News, 10 June 1961.
‘Well Away and Going Strong! Penguin Modern Classics’, Bookseller and Smith’s Trade News, 17 June 1961.
Penguin Handbook of First Aid and Home Nursing (PH39), Bookseller and Smith’s Trade News, 24 June 1961.
July 1961:
‘Penguins for the Scientist’, Collett’s Catalogue, July/December 1961.
‘Poetic Penguins’, Poetry at the Mermaid programme, July 1961.
Doctor at Large, Doctor at Sea, Doctor in the House, Doctor in Love, Sunday Times, Observer, Sunday Express, Sunday Telegraph, Daily Telegraph, Daily Express, Daily Mail, Daily Herald, July 1961.
‘5,000,000 fans for the Trad Fad and All that Jazz (BBC TV). There’s your market for The Jazz Scene, A Penguin Special’, Bookseller and Smith’s Trade News, 22 July 1961.
‘Penguin Representation’ – a map of the UK giving the names of the Penguin field sales managers covering each region (General Sales Manager, P.B. Hepburn; Home Sales Manager, P.J. Scherer; Field Sales Managers for the South – D. Howlett, D.C. Hedges, D.J. Beresford, A. Cotton, D.F. Hight, B.H. Hartel, M.A. Hicks, E.G. Whitehouse, A.S. Mould, A.G. Chennells, W.B. Ford); Field Sales Managers for the North (Ashton Allen, F.F. Kendell, C.W.A. Dodds, B. Beveridge, G.E. Lamb, W.B. Day, R. Jones, G. Blyth), Bookseller and Smith’s Trade News, 29 July 1961.
‘It’s Penguin Crime Time’ and H.E. Bates’ The Darling Buds of May, Sunday Times, Sunday Express, Glasgow Herald, Scotsman, July and August 1961.
‘Penguins Cover All The Best Authors’, New Statesman, Spectator, September 1961.
‘Penguins Celebrate P.G. Wodehouse’, Sunday Times, 29 October 1961.
October 1961:
Patrick White’s Riders in the Chariot, Guardian, Sunday Times, Sunday Telegraph, Observer, October 1961.
Norman Feather’s An Introduction to the Physics of Mass, Length and Time, New Scientist, Times Educational Supplement, Technical Journal, Science Teacher, October-December 1961.
Bertrand Russell’s Has Man a Future?, Bookseller and Stationer, 7 October 1961.
Elizabeth Gundrey’s Your Money’s Worth, Bookseller and Smith’s Trade News, 7 October 1961.
Penguin Book Exhibition, Maxwell Art Gallery, Peterborough, 13-14 October, Peterborough Standard and Peterborough Citizen, October 1961.
‘Penguins Across the Channel’, The Times Literary Supplement, 13 October 1961.
World Events. The Annual Register of the Year 1960, New Statesman, Times Educational Supplement, October and November 1961.
November 1961:
‘Of God and the Church’, The Rock, November 1961.
‘Do Puffins make good pets?’, Elizabethan, November 1961.
(37 docs) / 1961
DM1294/12/1/30 / Business reply card issued by Penguin Books, Messrs. John Lane The Bodley Head Ltd., n.d. [c.1935].
The card is designed for booksellers to fill in their name and address and return to Penguin requesting information about new titles. The card was returned by Robert Brunner, 37, Place de Jamblinne, Bruxelles, Belgium. / n.d. [c.1935]
DM1294/12/1/31 / Leaflets advertising ‘Bookcases For Your Penguins’, n.d. [c.1939].
The bookcases, which were issued following numerous requests, are described as ‘cheap, but neatly constructed’ and designed to hold Penguin and Pelican books. The bookcases were available in four sizes, four styles and twenty colours. Orders for the bookcases to be placed with the local bookseller.
(4 docs) / n.d. [c.1939]
DM1294/12/1/32 / Postcard announcing the availability on 16 December [1941] of the first five titles in the new Puffin Story Books series (Worzel Gummidge, Cornish Adventure, The Cuckoo Clock, Garram the Hunter, Smoky) and two titles in the Puffin Picture Books series (Pond and River Life, Nursery Rhymes).
. / [1941]
DM1294/12/1/33 / Label used on review copies of new Penguin books, date stamped 20 July 1945. / 1945
DM1294/12/1/34 / Postcard for the Penguin Subscription Scheme, n.d. [c.1945].
The card is designed to be filled out and returned to a bookseller requesting supplies of all new titles in Penguin books, The Penguin Shakespeare and Pelican Books as they are published. / n.d. [c.1945]
DM1294/12/1/35 / Circular sent by Penguin Books Ltd. to ‘Dear Sir’, n.d. [c.1948].
The letter summaries the means by which readers can keep in touch with Penguin developments. These include the magazine Penguins Progress which is issued every few months; the Monthly List giving a list of titles currently in stock; special orders for Penguin books out of stock; and ‘two-way traffic’ or ‘Reader Response’, adding that ‘Many of the best Penguins, Pelicans, Puffins and King Penguins were suggested to us by members of the reading public; and from the same source have come many fruitful notions and proposals on all aspects of our business’. The letter includes a return slip for requesting copies of Penguins Progress and the Monthly List. / n.d. [c.1948]
DM1294/12/1/36 / Flyer advertising Penguin books: ‘Has no one ever asked you for a good book on gardening, a cookery book, a selection of modern poetry, a good novel, a crime story, a children’s picture book, a book on archaeology, a good book’, ‘Stock wisely, stock Penguins’, n.d. [c.1952]. / n.d. [c.1952]
DM1294/12/1/37 / Label used on review copies of Penguin books, date stamped 30 August 1979. / 1979
DM1294/12/1/38 / Illustrated order form for Penguin wall units, spinner racks, plastic bags, canvas tote bags, and Classics posters available from the Viking Penguin Distribution Center, East Rutherford, New Jersey, USA, August 1985. / 1985

DM1294/12/2 – Penguin Group series - promotional and point of sale material: