PROGRAMMATIC I/O Conference Proposal

PROGRAMMATIC I/O Conference Proposal

To:

From:

Re: PROGRAMMATIC I/O Attendance Proposal

I’m writing to request approval to attend AdExchanger’s PROGRAMMATIC I/O, October 25 - 26 in New York City. With the speed of change that’s occurring in programmatic advertising and marketing technology, it’s vital that I stay current on developments that could impact our digital marketing programs.

At PROGRAMMATIC I/O, I will hear from industry leaders, attend in-depth workshops, listen to panel discussions and connect with the key players in programmatic marketing from hundreds of major brands, advertising agencies, publishers and technology providers. It’s the one conference that all of the major players in programmatic marketing attend, and our company should be well represented there.

Attending PROGRAMMATIC I/O will enable me to:

· Build my expertise in programmatic marketing to advance our digital marketing practices.

· Gain insights into the latest trends from the leading players in the industry.

· Discover the game changing methods and technologies that are reshaping data-driven marketing and advertising.

· Connect with more than 1000 marketing executives representing top brands, media agencies, publishers and technology providers.

Here’s an approximate breakdown of conference costs (most meals are provided):

Airfare: $ xxx

Transportation (between airport and hotel): $ xxx

Hotel: (x nights at $379) $ xxx

Meals: $ xxx

Registration Fee (inc. presentation slides and video): $1995 or for Day 2 Only $1595 $1595

Total: $ X,XXX

This conference traditionally sells out, so it’s important that I register soon. I will submit a post-conference report that will include major takeaways and a summary of my action plan. I can also share relevant information with co-workers throughout the company.

Thank you for considering this request. I look forward to your reply.