“Orphaned Account” Script – Realtors
Hi, John, this is Lisa from ABC Real Estate. Congratulations on being in your home for ___ months now. My broker asked me to call you and introduce myself as your new service contact at ABC.
John, what can I help you with right now? (wait for reply)
John, what I want you to know is that I’m a full-service real estate consultant, and I’m available whenever you need information, even out of curiosity. (pause for a reply)
Whenever you’d like to find out the value of a home in your neighborhood, or find out what’s on the market, or receive a free market analysis for your home, I’m here to help you and your family and friends. (pause for a reply)
John, may I add you to my mailing list? (be prepared to explain with enthusiasm what you will be mailing them)
Thank you, and I look forward to assisting you in the future.
Note: Be prepared to deflect questions about their former Realtor. When they ask why you’re taking over, or what happened to so-and-so, say, “George Jones has left the company, and I wanted to make sure his clients still felt taken care of.”